When you are in the produce isle at the grocery store, picking out fresh fruit and veggies, do you ever wonder where the produce actually came from? Sometimes they aren’t labeled and it’s a mystery! Especially when it comes to salad…
Does it really matter? The Food Channel thinks so. They list “Food Sourcing/Vetting” as one of the top 10 food trends of 2010. Most packaged foods are literally wrapped in a mystery, offering little more than a view through the package and an expiration date to assure shoppers about what’s inside. You can’t make informed purchase decisions when you’re left in the dark.
Well you don’t have to wonder any longer about where your salad came from. Fresh Express now has a “Leaf Locator” tool that sheds light on more than just the salad’s origin, offering information about the lettuce and spinach growing regions that make them ideal for nurturing a variety of leaves, from crispy romaine to delicate heads of butter lettuce to sweet, tender greens.
From the press release:
“Fresh Express® wants to give you the “inside story” on what’s inside their bagged salads. Their new online Leaf Locator™ tool, introduced today, tells you where the leafy greens in your particular bag of salad were grown. The Leaf Locator tool lives on a new micro-site created by Fresh Express called “Your Salad Story™” which shows how their salads are cared for from field to store.
This information is revealed by entering ID codes found on Fresh Express bagged salads into the Leaf Locator tool at (cole slaw and organic salads excluded). Foodies to picky eaters alike are invited to choose from 20 varieties of Fresh Express salads that are tracked by the Leaf Locator, totaling nearly 50 million bags each month.”
Want to learn about your “Salad Story?” Try out the Leaf Locator, and while you are there, sign up for Fresh Updates so you never miss new products or recipes!
Sign up for Fresh Updates to automatically be entered to win a WHOLE YEAR’S WORTH of salad (one bag every week for one year)!
PRIZE: (5) Grand Prizes: of (52) Fresh Express salad coupons redeemable for a total of 52 bags of salad. Approximate Retail Value of each prize: $200. Total approximate value of all available prizes is: $1,000.
Contest begins April 12th and ends April 23rd. Last chance to enter is April 23rd at 11:59pm EST.
- Please share our special link and get your friends to enter for a chance to win also!
And The Fashionable Housewife does have the opportunity to win a prize for placing this post.