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6 Effective Social Media Marketing Tips for Salons

Modified on June 8, 2020 at 5:07 PM

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Social media has become an effective marketing tool for businesses, especially for those in the beauty and wellness industries. Salons and spas benefit from social media platforms such as Facebook, Instagram and Twitter. 

Salons can show off everything about themselves through their profile and photos, and the best thing about it is that it is free! Here are some of the best social media marketing tips to use them as an effective salon marketing strategy.

One of the most important salon marketing strategies is to differentiate yourself by using new technologies. Having an all-around salon software can really enhance the effectiveness of your social media marketing. SalonLife is a salon software that enables you to manage everything from online booking, inventory management, accounting, and beauty salon marketing.

It can also be integrated with social media apps for easier interactions such as notification, reminders, and ratings and customer feedback.

Posting Photos

Eye-candy. This should be term people will use whenever they go to your Facebook or Instagram page. Post a lot of photos. After all, it is for free! Think about it, when you post an advertisement without pictures, the first inquiry most interested buyers would ask is “do you have a picture?” 

Whereas if you post pictures of your products and services, the first thing the people would ask is the price, if you haven’t mentioned it in your post already.

The most powerful persuasion tool is through visual stimulation. It is in our human nature to like to look at nice things. If your social media accounts are full of nice-looking things, then people would instinctively look at it, even if they were initially not planning to. 

This is the first hair salon marketing plan you should implement this week.

Regular Content 

To keep on appearing on your follower’s walls, you have to post content regularly. It doesn’t have to be pictures all the time. You can post videos, articles, and other interesting content that people would be induced to click. The issue here is that you might run out of content to post. The good thing is that in the beauty industry, there is always something new. 

Your salon marketing strategy should include new content, whether it is just a shared article from another site. 

DIY videos are also a good catch since it shows people that your salon is not just after the profit. Secret ingredient and life hack posts are also good attention getters since people would want to know secrets and tips on a good haircut, or on how to make your hair look sleek and shiny. 

When you will see that your posts will start getting engagement. Then implementing these posts in your hair salon advertising strategies will guarantee positive results.

Get Listed in the search engines

Maximize your online presence by getting listed on Google my business, Yelp, or other online directories. These directories help customers know your location, at the same time people can write reviews about their experience at your salon. You can include links to your social media accounts to your profile and it will also improve your ranking on search engine sites such as Google.

Reviews are important since when people look up businesses online, the first thing they check are the reviews. Most of the time, the reviews are the determining factor whether a person would acquire your services or not. 

Reputation management should be your top hair salon marketing strategy!

Using salon booking software

Your social media salon marketing strategy would be futile if there is no means for people to take action. For salons, the availability of online booking methods would make it easier for people to book appointments on impulse. Another advantage of online booking is that it offers convenience to potential customers to book an appointment with you. They can book anytime, anywhere, without having to make a phone call.

Of course, online booking cannot be possible without the help of a reliable salon software. SalonLife has an online booking feature that helps not only the customers but the service providers as well on managing their booking schedules.

The best salon advertising ideas are special promotions

Promotions such as first-time visit discount or last-minute specials are often huge contributor of traffic to your salon. Post these promotions to your social media page and people would start visiting your salon. You can add referral bonuses, like and share discount, and gift card bonuses to your promotions to encourage people to spread the word about your salon.

Another good idea for a special promotion is holding Facebook or Instagram contests. Have people post pictures tagging your salon or putting up hashtags to increase engagement and online visibility. Setting up bundle deals are also a great means to encourage people to try out your products and services.

Implementing special promotions as one of your beauty salon advertising ideas is a very effective tool to get more attention and new clients.

You might have an idea how to create awesome promotions. But this does not mean that you have the time or knowledge to implement these salon marketing ideas successfully. Working with a law firm SEO company such as Marketing1776 can help you get ahead quicker.

Consider reaching out to any local online marketing agency and request a free consultation to find out whether they can help you get more salon customers.

Interact with Your Followers

The best thing about social media is that there are a lot of means of interaction. People could like posts, post comments on Instagram, or send private messages to inquire products and services. Utilize these tools effectively. People appreciate businesses that reply to their inquiries. You can react or comment back on people that comments on your posts. 

Understand that those that have posted comments or sent you messages are potential customers. it is up to you to convert these inquiries to sales. What you can do additionally is to send a small quote of your products and services to those that have left a like on your pages. 

Even the negative comments can be converted to sales. Make sure to promptly reply to those that have left negative comments to your page and ask them on how to make things better. Most of the time these trolls even become the more loyal customers.

Getting reliable software like SalonLife can bring out the best on these social media marketing strategies. Aside from being an all-around tool that aids in online booking, sales and inventory monitoring, and overall management of your salon, this salon software can be integrated with your social media accounts, so that notification, reminders, and other tasks can be done automatically. 

SalonLife also has this feature of determining what kind of promotion is perfect for a particular customer profile, making it easy for you to decide. This salon software makes things easier by making almost any task automated so that you and your salon staff can focus on other important things such as making customers happy.

Implementing these social media strategies can make you stand out enough to gain popularity in your local community. 

Feel free to share this article and tips with your colleagues and take your beauty salon to the next level.

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Posted By The Fashionable Housewife
on February 28, 2020 at 5:54 PM
Filed Under: Beauty, Hair
Tagged With: beauty salon, salon, salon hair care, salon marketing strategy, salon quality

About The Fashionable Housewife

Sarah-Jean Ballard is the Editor in Chief of The Fashionable Housewife blog and Founder of Fashionable Media. Married to a sexy Molecular Biologist, housewife, mom to 5, homeschooler, Certified Personal Nutritionist and entrepreneur who's mission is to help moms just like you look and feel GREAT! Other interests include dancing, yoga, positive intactivism, natural birth and breastfeeding support, babywearing, paleo & gluten-free cooking, and promoting an overall healthy lifestyle to all.

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Sarah-Jean Ballard

Hi! I’m Sarah-Jean. I’m a Christian, the wife of a handsome Molecular Biologist, and the homeschooling mother of 5 beautiful kids!

I enjoy homesteading, reading, writing, cooking, baking, crafting, home decorating, Xtend Barre, and of course, fashion!

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𝕊𝕒𝕣𝕒𝕙 | Fashionable Homemaker & Mom of 5
Looking at pictures of my last birth makes me grie Looking at pictures of my last birth makes me grieve my baby in Heaven that I just lost a few weeks ago. 

Knowing all the firsts we won’t be getting. All the newborn snuggles, that new baby smell, the joy of breastfeeding, it’s all gone. Slipped through my fingers in a moment, for no reason. 

No one thinks it will ever happen to them. Nothing prepares you for the loss of your child and no one can fully understand and appreciate the intense level of grief and pain until it happens to you. And if you do not understand this kind of grief, consider yourself very, very blessed and fortunate. 

Sometimes being open to life, also means being open to loss. 💔

#miscarriage #miscarriagesupport #miscarriageawareness #lossmom
READ this post before you LIKE it. 💔💔💔 A READ this post before you LIKE it. 💔💔💔

A few weeks ago, we were planning to announce that baby #6 would be joining our crew in January 2023, but instead we've been processing the death of our beloved child... 

At our 20 week anatomy scan, when we were joyfully expecting to see what our little babe looked like, we were met the words that will haunt us forever - "We can't find a heartbeat."

Two days later, we found ourselves in a foreign environment, after 5 beautiful homebirths, naturally delivering our stillborn son in a hospital. 

Dylan Marinus Ballard was born on August 31st, (our first son's birthday) at 6:43pm and weighing only 7.5 oz. 

Tearfully and filled with grief beyond words, we had to say hello and goodbye at the same time. Our beautiful son. 

Seeing his face, holding his tiny body, and admiring his little toes that looked just like daddy's was just a glimpse into the miracle of life that God allows us to partake in. When you fully realize the sanctity of human life, it makes it even harder to say goodbye. Not being able to take my baby home with me was the most gut wrenching, heartbreaking pain imaginable. It is a pain unlike all others that only mothers who have lost a child can even begin to understand. 

The hardest part of losing a child, is living everyday afterwards. It's such a devastating loss, a loss so unimaginable, that you have no idea how you will get through each day or survive the grief that is in your heart. No matter what age a child is, a parent's heart is forever tied to that child and there's nothing that will break that tie, including the passing of time. That's the beauty of unconditional love. 

Our only consolation is knowing that our little saint is in the loving arms of Jesus now. We look forward to meeting him in Heaven someday.

📷 birth photography by Melissa Lee Photography

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What better way to welcome fall than with @caraway What better way to welcome fall than with @caraway_home latest products, the Mini Fry Pan & Mini Sauce Pan!!! 

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Can you imagine a more beautiful thing?! I can’t Can you imagine a more beautiful thing?! I can’t! 🤣

My son is loving our @treasuresfromjennifer calendar and keeping track of the days now. He keeps telling me how many days it is until the first day of fall rather than asking me 900 times “when is it going to be fall, mama?!” 😜

Do you have a calendar or weather board in your home for your children? 

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Anybody else excited about apple picking season?! Anybody else excited about apple picking season?! 🍎 

When September rolls around, you’ll find us doing fun fall-themed homeschool stuff, decorating the house for fall (yes that’s a family affair!) and going apple picking!!!

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Introducing Theology of Home III: At the Sea 🌊 Introducing Theology of Home III: At the Sea 🌊 

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Within these pages you’ll find inspiration for home, womanhood, and family. Learn more about water in Scripture, Our Lady as Stella Maris, and more. This book is beautifully laid out and includes breathtaking photography that will capture your heart. 

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Christian, Wife, Mama x 5. livin' in NH
Fashion, Food, Health, & Home
✉️ Email me, let’s work together!

𝕊𝕒𝕣𝕒𝕙 | Fashionable Homemaker & Mom of 5
Don’t you just love it when the kitchen is clean Don’t you just love it when the kitchen is clean?

It only lasts about 2 hours in this house so I gotta snap a pic before it gets messed up again! 🤪🤣

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This cookware set has sold out 10+ times (the limited-edition color for Crate & Barrel
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You know how they say “Earth Day Is Every Day”? Well, that’s because you shouldn’t only think about swapping out your toxic cleaning supplies and pledging to use reusable bags only on Earth Day. That’s just one day a year and if we really want to be more eco-conscious, we need to make small changes every day towards caring for ourselves and the earth.

One small step you can take is investing in eco-friendly fashion. But where do you start?

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I recently added the @DeltaChildren PerfectSize 3- I recently added the @DeltaChildren PerfectSize 3-in-1 Convertible Sink to my downstairs bathroom to make unassisted handwashing more accessible for my two youngest kids (ages 2 and almost 5). 

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We have a faucet extender and step stool at the regular sink, but this has made handwashing a novelty for the boys since it's right at their level and right next to their potty. It's the perfect height for both my 2-year-old son AND my autistic son who is almost 5 years old (pictured). ♾️

It holds enough water in the upper tank for both children to wash and rinse their hands once each and the holding tank in the back for the gray water is easy to empty into the sink or toilet when they are done. If they just want to play with the water and their hands aren't actually dirty, I just pour the "gray water" back into the upper holding tank and let them play with it again to conserve water. (An important lesson and learning opportunity for Earth Week) 💦

In addition to being a great addition to a Montessori bathroom setup, you can also convert the Delta Children sink into a step stool and then use the upper part as a bath toy because it's shaped conveniently to sit on the side of the tub. 

Will link to the sink and potty in my stories! 🚽🚰

Do you have a Montessori setup at home for your child? Tell me in the comments! 👇

#practicallife #selfcarestation #montessoriathome #montessoripracticallife #montessorimom #montessoritoddler #preschoolathome #deltachildren #pottytraining #pottylearning #childdevelopment #montessorispaces #earlychildhoodeducation #earlylearning #learningthroughplay #homeschoolpreschool #childledlearning #nubyusa #earlyyears #smallspaceliving #montessoriinspired #toddleractivity #practicallifeskills #montessoriactivity #playandlearntoday #tinyliving #momblogger
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It’s always quite the effort to take a family picture, but even harder when you need to use a tripod! 🤣 This is the best we could do! 🤷🏼‍♀️🤪

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“Unless there is a Good Friday in your life, the “Unless there is a Good Friday in your life, there can be no Easter Sunday.”
- Archbishop Fulton J. Sheen

“He himself bore our sins in his body on the cross, so that, free from sins, we might live for righteousness; by his wounds you have been healed.” - 1 Peter‬ ‭2:24‬ 

Let us not forget the significance of Good Friday. For on this day, Jesus was thinking about YOU! 
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We are already dreaming about going back to @story We are already dreaming about going back to @storylandnh! 🥳🤩

Last year we took our @wonderfoldwagon and it was a total game changer with five kids! (Especially our autistic son!) It made trucking all of our children around the theme park 100 times easier. 

I’m so glad I got the four seater wagon despite some people saying it would be too big. It has room for absolutely everything we need to take with us including a cooler full of food for our family of seven. 

I can’t wait to see all of the fun adventures we will have this summer with our Wonderful Wagon. 

Use The link in our profile to purchase your Wonderfold Wagon and use discount code BALLARD to save! 💰 

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In these uncertain times we live in, it sometimes In these uncertain times we live in, it sometimes seems silly to decorate or worry about how things “look” but you have to remember that changing the world starts at home. Being a homemaker is an important and often overlooked job. Home is the starting point for love, life, and dreams. So go ahead and make your home look good! 

There’s no place like home. 🏠❤️

#americanhousewife #homemaker #homemakers #momlifeunfiltered #farmhouseinspired #myhomevibe #myhousebeautiful #shareyourdecorwithme #shareyourhomestyle #farmhousestyledecor #magnoliatable #theologyofhome #christianhomedecor #christianhomemaker

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Looking at pictures of my last birth makes me grie Looking at pictures of my last birth makes me grieve my baby in Heaven that I just lost a few weeks ago. 

Knowing all the firsts we won’t be getting. All the newborn snuggles, that new baby smell, the joy of breastfeeding, it’s all gone. Slipped through my fingers in a moment, for no reason. 

No one thinks it will ever happen to them. Nothing prepares you for the loss of your child and no one can fully understand and appreciate the intense level of grief and pain until it happens to you. And if you do not understand this kind of grief, consider yourself very, very blessed and fortunate. 

Sometimes being open to life, also means being open to loss. 💔

#miscarriage #miscarriagesupport #miscarriageawareness #lossmom
READ this post before you LIKE it. 💔💔💔 A READ this post before you LIKE it. 💔💔💔

A few weeks ago, we were planning to announce that baby #6 would be joining our crew in January 2023, but instead we've been processing the death of our beloved child... 

At our 20 week anatomy scan, when we were joyfully expecting to see what our little babe looked like, we were met the words that will haunt us forever - "We can't find a heartbeat."

Two days later, we found ourselves in a foreign environment, after 5 beautiful homebirths, naturally delivering our stillborn son in a hospital. 

Dylan Marinus Ballard was born on August 31st, (our first son's birthday) at 6:43pm and weighing only 7.5 oz. 

Tearfully and filled with grief beyond words, we had to say hello and goodbye at the same time. Our beautiful son. 

Seeing his face, holding his tiny body, and admiring his little toes that looked just like daddy's was just a glimpse into the miracle of life that God allows us to partake in. When you fully realize the sanctity of human life, it makes it even harder to say goodbye. Not being able to take my baby home with me was the most gut wrenching, heartbreaking pain imaginable. It is a pain unlike all others that only mothers who have lost a child can even begin to understand. 

The hardest part of losing a child, is living everyday afterwards. It's such a devastating loss, a loss so unimaginable, that you have no idea how you will get through each day or survive the grief that is in your heart. No matter what age a child is, a parent's heart is forever tied to that child and there's nothing that will break that tie, including the passing of time. That's the beauty of unconditional love. 

Our only consolation is knowing that our little saint is in the loving arms of Jesus now. We look forward to meeting him in Heaven someday.

📷 birth photography by Melissa Lee Photography

#griefjourney #griefandloss #miscarriage #miscarriageawareness #griefawareness #griefislove #itsokaynottobeokay #largefamily #largefamilymom #bigfamily #bigfamilylife #lossmom #pregnancyloss #momlife #pregnancylossawareness #stillbirth #stillborn #stillbornstillloved #stillbornawareness #babyloss #miscarriagemomma #bereavedparents #lossmoms
Some of my favorite fall eats here! 😋 What ar Some of my favorite fall eats here! 😋 

What are your favorite fall comfort foods???

#momlife #homemaker #octobervibes #feelslikefall
Need an easy solution for dinner but don’t want Need an easy solution for dinner but don’t want fast food? @wildgrainbox delivers bake-from-frozen breads, pastries, and fresh pasta right to your door!

Clean ingredients, real sourdough, artisanal pastries, hand cut fresh pasta, eco friendly shipping, and they support small bakeries! 👩🏼‍🍳

Every item is freezer to table in 25 minutes or less so you can enjoy homemade quality food, FAST. I whipped up a loaf of sourdough bread and delicious pasta with marinara sauce in under 30 minutes for me and my husband to enjoy a little date night at home. It was like going to a fancy Italian restaurant, but we go to eat in our pajamas!

We love that Wildgrain is passionate about delivering slow-fermented sourdough bread‘s, fresh pasta, and artisan pastries directly to your door and I love that they are local to me! 

WANT TO TRY IT?! The first 50 people to use my coupon code and link can get $30 off their first box PLUS free croissants in every box! 

Use coupon code FASHIONABLEWIFE to snag this deal QUICK! 💃🏼

LlNK in bio and in stories! 🛒

#momlife #homemaker #mywildgrain #datenightideas
Introducing Caraway’s most requested products, t Introducing Caraway’s most requested products, the NEW Mini Fry Pan & Mini Sauce Pan!!! 

By popular demand, they now have miniature versions of their two best-selling À La Carte pieces, now in compact and cute sizes!! 

These are designed for cooking smaller portions and are a perfect complement to your current Caraway cookware collection. 

🥳Get 10% off the new Mini Fry Pan & Mini Sauce Pan using my link in my bio! 🥳

#momlife #homemaker #homelifestyle #kitcheninspo
What better way to welcome fall than with @caraway What better way to welcome fall than with @caraway_home latest products, the Mini Fry Pan & Mini Sauce Pan!!! 

By popular demand, they now have miniature versions of their two best-selling À La Carte pieces, now in compact & cute sizes. These are designed for cooking smaller portions and make the perfect complement to your current Caraway collection. 

Get 10% off the new Mini Fry Pan & Mini Sauce Pan using my link! 🛒

⁣LlNK is in my bio and stories! 💃🏼 Or use code FASHIONABLEWIFE-MINI22 
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#cottageliving #decor #decoration #farmhouselove #hgtv #homedesign #interior #interiordecor #interiorstyling #kitchendesign #kitchendiner #kitcheninspo #kitchenremodel #kitchenrenovation #kitchensofinstagram #magnoliahome #modernfarmhouse #modernfarmhousestyle #neutralabodes #neutraldecor #neutralhome #neutralkitchen #neutralstyle #neutraltones #newbuild #newbuildhome #newbuildjourney #quartzworktops #shakerkitchen #whitekitchen
Can you imagine a more beautiful thing?! I can’t Can you imagine a more beautiful thing?! I can’t! 🤣

My son is loving our @treasuresfromjennifer calendar and keeping track of the days now. He keeps telling me how many days it is until the first day of fall rather than asking me 900 times “when is it going to be fall, mama?!” 😜

Do you have a calendar or weather board in your home for your children? 

#homeschoolmom #homeschoolroom #homeschoollife #homeschoollookslikethis
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