Social media has become an effective marketing tool for businesses, especially for those in the beauty and wellness industries. Salons and spas benefit from social media platforms such as Facebook, Instagram and Twitter.
Salons can show off everything about themselves through their profile and photos, and the best thing about it is that it is free! Here are some of the best social media marketing tips to use them as an effective salon marketing strategy.
One of the most important salon marketing strategies is to differentiate yourself by using new technologies. Having an all-around salon software can really enhance the effectiveness of your social media marketing. SalonLife is a salon software that enables you to manage everything from online booking, inventory management, accounting, and beauty salon marketing.
It can also be integrated with social media apps for easier interactions such as notification, reminders, and ratings and customer feedback.
Posting Photos
Eye-candy. This should be term people will use whenever they go to your Facebook or Instagram page. Post a lot of photos. After all, it is for free! Think about it, when you post an advertisement without pictures, the first inquiry most interested buyers would ask is “do you have a picture?”
Whereas if you post pictures of your products and services, the first thing the people would ask is the price, if you haven’t mentioned it in your post already.
The most powerful persuasion tool is through visual stimulation. It is in our human nature to like to look at nice things. If your social media accounts are full of nice-looking things, then people would instinctively look at it, even if they were initially not planning to.
This is the first hair salon marketing plan you should implement this week.
Regular Content
To keep on appearing on your follower’s walls, you have to post content regularly. It doesn’t have to be pictures all the time. You can post videos, articles, and other interesting content that people would be induced to click. The issue here is that you might run out of content to post. The good thing is that in the beauty industry, there is always something new.
Your salon marketing strategy should include new content, whether it is just a shared article from another site.
DIY videos are also a good catch since it shows people that your salon is not just after the profit. Secret ingredient and life hack posts are also good attention getters since people would want to know secrets and tips on a good haircut, or on how to make your hair look sleek and shiny.
When you will see that your posts will start getting engagement. Then implementing these posts in your hair salon advertising strategies will guarantee positive results.
Get Listed in the search engines
Maximize your online presence by getting listed on Google my business, Yelp, or other online directories. These directories help customers know your location, at the same time people can write reviews about their experience at your salon. You can include links to your social media accounts to your profile and it will also improve your ranking on search engine sites such as Google.
Reviews are important since when people look up businesses online, the first thing they check are the reviews. Most of the time, the reviews are the determining factor whether a person would acquire your services or not.
Reputation management should be your top hair salon marketing strategy!
Using salon booking software
Your social media salon marketing strategy would be futile if there is no means for people to take action. For salons, the availability of online booking methods would make it easier for people to book appointments on impulse. Another advantage of online booking is that it offers convenience to potential customers to book an appointment with you. They can book anytime, anywhere, without having to make a phone call.
Of course, online booking cannot be possible without the help of a reliable salon software. SalonLife has an online booking feature that helps not only the customers but the service providers as well on managing their booking schedules.
The best salon advertising ideas are special promotions
Promotions such as first-time visit discount or last-minute specials are often huge contributor of traffic to your salon. Post these promotions to your social media page and people would start visiting your salon. You can add referral bonuses, like and share discount, and gift card bonuses to your promotions to encourage people to spread the word about your salon.
Another good idea for a special promotion is holding Facebook or Instagram contests. Have people post pictures tagging your salon or putting up hashtags to increase engagement and online visibility. Setting up bundle deals are also a great means to encourage people to try out your products and services.
Implementing special promotions as one of your beauty salon advertising ideas is a very effective tool to get more attention and new clients.
You might have an idea how to create awesome promotions. But this does not mean that you have the time or knowledge to implement these salon marketing ideas successfully. Working with a law firm SEO company such as Marketing1776 can help you get ahead quicker.
Consider reaching out to any local online marketing agency and request a free consultation to find out whether they can help you get more salon customers.
Interact with Your Followers
The best thing about social media is that there are a lot of means of interaction. People could like posts, post comments on Instagram, or send private messages to inquire products and services. Utilize these tools effectively. People appreciate businesses that reply to their inquiries. You can react or comment back on people that comments on your posts.
Understand that those that have posted comments or sent you messages are potential customers. it is up to you to convert these inquiries to sales. What you can do additionally is to send a small quote of your products and services to those that have left a like on your pages.
Even the negative comments can be converted to sales. Make sure to promptly reply to those that have left negative comments to your page and ask them on how to make things better. Most of the time these trolls even become the more loyal customers.
Getting reliable software like SalonLife can bring out the best on these social media marketing strategies. Aside from being an all-around tool that aids in online booking, sales and inventory monitoring, and overall management of your salon, this salon software can be integrated with your social media accounts, so that notification, reminders, and other tasks can be done automatically.
SalonLife also has this feature of determining what kind of promotion is perfect for a particular customer profile, making it easy for you to decide. This salon software makes things easier by making almost any task automated so that you and your salon staff can focus on other important things such as making customers happy.
Implementing these social media strategies can make you stand out enough to gain popularity in your local community.
Feel free to share this article and tips with your colleagues and take your beauty salon to the next level.
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