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The Fashionable Housewife

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Instagram & E-commerce: The New Power Couple of 2018

Modified on March 8, 2022 at 10:38 PM

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Instagram & E-commerce: The New Power Couple of 2018

Advertising and Instagram have shared a very nurturing and strong bond for years now. Lately, Instagram developers have been paying a lot of attention to developing the platform for marketing and promotional activities. Nonetheless, not a lot of sellers and merchants have been benefiting from these changes. Unlike Facebook or even Twitter, mastering the organic selling and marketing strategy of the pioneering photo blogging site can be a bit challenging. In reality, Instagram strategies for sales donโ€™t have to be patented secrets or inscrutable.

Get to know those who follow you

The first thing you need to do is get to know your audience. Your posts have to be relatable to your followers. You may have to practice some deep diving into your visitor stats for this one. Find out who they are, how old they are, where they are and what they like. Using a few Instagram user statistics tracking tools can make this much easier for you. Instagram is quite an “emotional” place, and you need to leverage the emotional traits of the future shopper to motivate them truly. You can always buy Instagram likes from bots, but you will not be able to engage these users at a truly emotional level. https://gramblast.com/ can help you understand the distinction between bots and real. You can even see how to see someone’s activity on Instagram for a more in depth look!

Enrich your content, try something original

Create a content-driven experience for your followers. Select eye-catching and impressive photos that will encourage them to act. This is a time-tested way to drive your click-through rate (CTR) and your conversion rate. The best way to connect with your potential customers is to find their peak activity hours. Post your fresh content or repost the best performing content during the time they are most likely to be online. If you want to stay visible, you need to find out what time they are watching.

Most importantly, if you want your shoppers to hit like and follow, you need to deliver the content that deserves those likes. Give them tailor-made photos and descriptions that will grab eyeballs. Your content should elicit positive emotions. Use subtle motivators and CTAs that will encourage the extra click. Research shows that over 29% brands on Instagram that perform superbly have one social media influencer vouching for them. Just posting photos of your products without a personal touch or a clear message (CTA) will not help you reach the deeps of user communities.

Instagram & E-commerce: The New Power Couple of 2018

Photos are not your only weapon

In certain cases, you might find it difficult to post photos of products. This happens when your company offers services as well. In those cases, you can promote interesting behind the scene photoshoots, interviews, and short videos. Even posting review videos from the social media celebrities have positive impacts. When there is nothing new in the quiver, go with motivational posts and social causes your brand advocates for. Your motive should be to engage as many people as possible with each post.

The best way to set up your brand on Instagram for e-commerce is to set up a visual identity. You need consistency of photo themes, styles, filters and captions. Most importantly, use consistent and relevant hashtags to help your followers find you at all times. Another crucial part of consistency is posting frequency. Mix up your product posts, non-product posts and customer generated content from time to time to create some diversity.

Take help of editorial calendars to schedule posts

Most newcomers face a problem keeping track of their post frequency, theme and response. Ideally, you should maintain an editorial calendar to keep track of all the factors. Tracking the post-performance will also help you stay in touch with your real-time metrics. As of Instagram stats 2018, the most popular brands post about 1.5 times per day. Research further shows that posting more does not lead to a drop-in engagement rate, but only if you can maintain the same high quality of posts.

Thankfully, the inclusion of Instagram stories, videos, multiple photo sliders and other features are efficient enough to introduce considerable variation in your post types. You can use a combination of these features in addition to the variation of the post topics you already have in store to enthrall your old followers and capture new followers.

To do this successfully, you should take help of Instagram post frequency and timing studies. Each day of the week has a different peak hour of Insta activity for different demographic groups. For example, the best time for a brand targeting millennial users is between 8, and 9 am on Mondays and between 3 to 4 pm again on the same days. This is true for all brand photos. The best time to post videos is around 9 pm. User history from noted brands shows that videos posted at 9 pm garnered around 34% more interactions with the target users. ย 

Instagram & E-commerce: The New Power Couple of 2018

You should monitor your metrics

When you go fishing, you need to check your catch from time to time. This gives you an idea about the bounties of the waters and an idea about how much bait you are wasting. The same is true for Instagram e-commerce. You cannot leave the lure out and not check whoโ€™s grabbing it. If you are doing just that right now, you are wasting a lot of your money and other resources. You need to weigh the returns of each investment you are making from time to time. If you are posting a new video, you need to monitor how many people see it, like it, share it and follow you after watching it. Modern tools will also let you see how much crowd the photos or videos are diverting to your website.

Here are the metrics you need to worry about โ€“

  • Likes and follows
  • Comments and shares
  • Link following and website purchases

As you track these sequentially, you will be moving from the top of the sales funnel to the bottom. This is one of the most efficient ways to track marketing and sales metrics on Instagram. Thankfully, you donโ€™t have to spend a ton right now to see how your posts are doing!

Start by trying to get to know your audience and offer them exactly what they like. Once you have that under control, Instagram e-commerce ceases to be the dark woods and becomes your homely backyard. ย 

Instagram & E-commerce: The New Power Couple of 2018

Author bio: Amy Conner is a marketing media advisor. Her recent work focuses on avoiding useless bots while increasing Instagram traffic. Visit https://gramblast.com/ to know all about real users and bot traffic on social media.

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Posted By Guest Blogger
on May 1, 2018 at 9:14 AM
Filed Under: Entertainment, Technology & Apps
Tagged With: blogging, e-commerce, instagram, photo blogging, photography, photos, social media

Disclaimer

The Fashionable Housewife is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for blogs and websites to earn advertising fees by advertising and linking to Amazon.com. We alsoย participateย in various other affiliate programs, and we sometimes get a commission on purchases made through our links. There is no extra cost to you! For more info, please see our Disclosure & Privacy Policy.

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Hello, there!

Sarah-Jean Ballard

Hi! Iโ€™m Sarah-Jean. Iโ€™m a Christian, the wife of a handsome Molecular Biologist, and the homeschooling mother of 5 beautiful kids!

I enjoy homesteading, reading, writing, cooking, baking, crafting, home decorating, Xtend Barre, and of course,ย fashion!

This blog is a place for me to share how we live and what I love most. Iโ€™m on a mission to help busy moms like you, be fashionable too!ย Read Moreโ€ฆ

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๐’ฏ๐’ฝโ„ฏโ„ฑ๐’ถ๐“ˆ๐’ฝ๐’พโ„ด๐“ƒ๐’ถ๐’ท๐“โ„ฏโ„‹โ„ด๐“Š๐“ˆโ„ฏ๐“Œ๐’พ๐’ปโ„ฏ
โ€ขChristian, Wife, & Mama to 6 ๐Ÿ‘ฉ๐Ÿป๐Ÿง‘๐Ÿป๐Ÿง‘๐Ÿป๐Ÿง’๐Ÿผ๐Ÿ‘ฆ๐Ÿป๐Ÿ‘ผ๐Ÿป
โ€ขFashion, Food, Health, Fitness, Home & Loss
โœ‰๏ธ Email me, letโ€™s collab! ๐‘ซ๐’Š๐’”๐’„๐’๐’–๐’๐’•๐’”๐Ÿ‘‡๐Ÿป

๐•Š๐•’๐•ฃ๐•’๐•™ | Fashionable Homemaker & Large Family Life
This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. ๐Ÿฅณ

Canโ€™t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. ๐Ÿคฏ Seems like yesterday he was in his walker on this back deck and it looked a lot better ๐Ÿ˜‚

Thankful that @homedepot has great prices so we could finally afford to do this home reno project! ๐Ÿ’ช๐Ÿป๐ŸŽ‰

#motherhood #motherhoodunplugged #hereisourhomeschool #motherhoodthroughinstagram
My first born son turned 13 years old today. ๐Ÿ˜ฑ My first born son turned 13 years old today. ๐Ÿ˜ฑ

Somebody hold me. ๐Ÿ˜ญ

I asked him if he could stay 12 for one more year but he didnโ€™t like that idea. ๐Ÿ˜’ Was worth a shot, right? 

Scroll for the outtakes ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

This kid blows me away daily and makes me so proud to be his mom. I donโ€™t have enough words to describe how much I love this child. ๐Ÿ˜ญ

Drop a comment and wish this boy a happy birthday! ๐ŸŽ‰๐ŸŽ‚ 

#homeschoollife #homeschoolfamily #momlife #momlifeunfiltered #momlifeunplugged
Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. ๐Ÿ‹๐Ÿผโ€โ™€๏ธ๐Ÿฅต

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.๐Ÿ˜ฑ

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. ๐ŸŒฑ 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

@lostempireherbs #lostempireherbs #holistichealth #holistichealing #holisticwellness #holisticlifestyle #motherhoodunplugged #motherhoodjourney #motherhoodthroughinstagram #unleashthepowerofnature #rootingforyourhealth #hormonehealth @apexdropofficial
Slow down a little and visit @storylandnh !! It s Slow down a little and visit @storylandnh !!

It seems like summer is almost over and youโ€™re probably scrambling to get all the things done on your bucket list. But donโ€™t forget to slow down and have some fun with your kids this summer!!

Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! โ˜€๏ธ ๐Ÿ–๏ธ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

#motherhoodunplugged #motherhoodjourney #momlifeunfiltered #motherhoodrising #motherhoodthroughinstagram
Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Donโ€™t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If youโ€™re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! ๐Ÿ  ๐ŸŸ ๐Ÿฆ€ 

COMMENT and tell me which part your kiddos would like the best! ๐Ÿ‘‡๐Ÿป

 #familytime #motherhoodunplugged #momlifeunfiltered #whitemountains #familygoals #familyfriendly
Donโ€™t be fooled. You donโ€™t need the perfect br Donโ€™t be fooled. You donโ€™t need the perfect branch to hang a swing in your yard. All you need is a tree and Slackers Build A Branch!

I got mine from @bolderplay! ๐Ÿฅณ

Would this product solve a common problem for you too?! Comment and let me know! ๐Ÿ‘‡๐Ÿป

Motherhood is hard. Sometimes cool products make it easier! ๐Ÿ’๐Ÿผโ€โ™€๏ธ

#motherhoodunplugged #motherhoodrising #momlifebelike #motherhoodthroughinstagram #motherhoodjourney
Youโ€™re so exhausted you feel like youโ€™re gonna Youโ€™re so exhausted you feel like youโ€™re gonna die, but thenโ€ฆ
.
.
.
.
.
.
SURPRISE!!
.
.
You canโ€™t fall asleep!!!!!
.
.
.
Oh the joys of motherhood! Anyone else relate?!! ๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿฅฑ๐Ÿ˜ณ๐Ÿ˜ณ๐Ÿ˜ณ

#momhumor #honestmom #parentinghumor #motherhoodunplugged #motherhoodjourney #motherhoodrising
Mother is weird like that. ๐Ÿคท๐Ÿผโ€โ™€๏ธ๐Ÿ™ƒ Mother is weird like that. ๐Ÿคท๐Ÿผโ€โ™€๏ธ๐Ÿ™ƒ

#motherhoodunplugged #motherhoodrising #motherhoodjourney #motherhoodthroughinstagram
Get ready to jumpstart your mornings with @activat Get ready to jumpstart your mornings with @activatedyou Morning Complete - the ultimate daily wellness experience! ๐ŸŒบ๐ŸŒธ๐ŸŒผ

Say farewell to bitter coffee and embrace an amazing drink that will leave you buzzing with excitement. This isnโ€™t your ordinary beverage; itโ€™s a magical elixir crafted to support your digestive function, boost your energy levels, and keep you thriving throughout the day.๐Ÿš€โœจ๐Ÿ’ฅ

First up, we have prebiotics - the superhero fertilizer for your gut. They work tirelessly to ensure your probiotic bacteria stay in tip-top shape, keeping your digestion regular and your well-being soaring. ๐Ÿ“ˆโœˆ๏ธ

But thatโ€™s not all! They also include probiotics to nourish and replenish the good bacteria in your gut, providing a turbocharged boost to your digestive system and overall health. Itโ€™s like a lively party for your tummy, and youโ€™re the guest of honor!๐Ÿ’๐Ÿผโ€โ™€๏ธ

Letโ€™s not forget about the leafy greens. These powerhouse nutrients provide the fuel your body needs to conquer even the busiest days without crashing. With Morning Complete, youโ€™ll be unstoppable, soaring through each day with boundless energy and enthusiasm!๐Ÿคฝ๐Ÿปโ€โ™€๏ธ๐Ÿ„๐Ÿผโ€โ™€๏ธ๐Ÿง—๐Ÿผโ€โ™€๏ธ

And as if that werenโ€™t enough, Morning Complete features five additional hand-selected nutrient blends. They work together to rev up your metabolism, uplift your spirits, shield your body from oxidative stressors, support healthy liver and cellular functioning, and maintain healthy blood sugar levels. Itโ€™s like having a team of wellness experts by your side, ensuring you radiate vitality and live your best life.๐Ÿฅ‚๐Ÿ…

Are you ready to embark on an exhilarating wellness journey each morning? Join the Morning Complete revolution and say hello to vibrant mornings and thriving health. Itโ€™s time to sip your way to a happier, healthier you! 

Iโ€™m literally obsessed!! ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ

Check out my blog for more info! ๐Ÿฅณ

#morningroutine #dailyvlog #dayinthelife #dayinmylife #dayinmylifevlog #dayinmylifevlogs #morningvibes #morningmotivation #goodmorning #reset #weeklyreset #resetroutine #probiotics #momlife #motherhood

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This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. ๐Ÿฅณ

Canโ€™t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. ๐Ÿคฏ Seems like yesterday he was in his walker on this back deck and it looked a lot better ๐Ÿ˜‚

Thankful that @homedepot has great prices so we could finally afford to do this home reno project! ๐Ÿ’ช๐Ÿป๐ŸŽ‰

#motherhood #motherhoodunplugged #hereisourhomeschool #motherhoodthroughinstagram
My first born son turned 13 years old today. ๐Ÿ˜ฑ My first born son turned 13 years old today. ๐Ÿ˜ฑ

Somebody hold me. ๐Ÿ˜ญ

I asked him if he could stay 12 for one more year but he didnโ€™t like that idea. ๐Ÿ˜’ Was worth a shot, right? 

Scroll for the outtakes ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

This kid blows me away daily and makes me so proud to be his mom. I donโ€™t have enough words to describe how much I love this child. ๐Ÿ˜ญ

Drop a comment and wish this boy a happy birthday! ๐ŸŽ‰๐ŸŽ‚ 

#homeschoollife #homeschoolfamily #momlife #momlifeunfiltered #momlifeunplugged
Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. ๐Ÿ‹๐Ÿผโ€โ™€๏ธ๐Ÿฅต

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.๐Ÿ˜ฑ

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. ๐ŸŒฑ 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

@lostempireherbs #lostempireherbs #holistichealth #holistichealing #holisticwellness #holisticlifestyle #motherhoodunplugged #motherhoodjourney #motherhoodthroughinstagram #unleashthepowerofnature #rootingforyourhealth #hormonehealth @apexdropofficial
Slow down a little and visit @storylandnh !! It s Slow down a little and visit @storylandnh !!

It seems like summer is almost over and youโ€™re probably scrambling to get all the things done on your bucket list. But donโ€™t forget to slow down and have some fun with your kids this summer!!

Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! โ˜€๏ธ ๐Ÿ–๏ธ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

#motherhoodunplugged #motherhoodjourney #momlifeunfiltered #motherhoodrising #motherhoodthroughinstagram
Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Donโ€™t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If youโ€™re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! ๐Ÿ  ๐ŸŸ ๐Ÿฆ€ 

COMMENT and tell me which part your kiddos would like the best! ๐Ÿ‘‡๐Ÿป

 #familytime #motherhoodunplugged #momlifeunfiltered #whitemountains #familygoals #familyfriendly
Donโ€™t be fooled. You donโ€™t need the perfect br Donโ€™t be fooled. You donโ€™t need the perfect branch to hang a swing in your yard. All you need is a tree and Slackers Build A Branch!

I got mine from @bolderplay! ๐Ÿฅณ

Would this product solve a common problem for you too?! Comment and let me know! ๐Ÿ‘‡๐Ÿป

Motherhood is hard. Sometimes cool products make it easier! ๐Ÿ’๐Ÿผโ€โ™€๏ธ

#motherhoodunplugged #motherhoodrising #momlifebelike #motherhoodthroughinstagram #motherhoodjourney
Youโ€™re so exhausted you feel like youโ€™re gonna Youโ€™re so exhausted you feel like youโ€™re gonna die, but thenโ€ฆ
.
.
.
.
.
.
SURPRISE!!
.
.
You canโ€™t fall asleep!!!!!
.
.
.
Oh the joys of motherhood! Anyone else relate?!! ๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿฅฑ๐Ÿ˜ณ๐Ÿ˜ณ๐Ÿ˜ณ

#momhumor #honestmom #parentinghumor #motherhoodunplugged #motherhoodjourney #motherhoodrising
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