How excited am I to tell you guys that I had the opportunity to ask one of my favorite shoe designers, Faryl Robin Morse creator of Farylrobin, a couple of questions about her amazingly bold line of shoes? Ummmmm pretty darn excited! Created in 2002, Farylrobin has grown into a brand that brings women like you and me, shoes that are cheeky, unique and best of all, WEARABLE. Chunk heels? Yes, please!
Aren’t we all looking forward to the Spring and Summer! What inspired you this year in your preparation for your new lines?
This spring and summer collections were inspired by a few influences. First is what we call “Garden Girl,” a return to pretty, feminine looks with a color palette from the flower bed. Another inspiration was “Asian Aspirations.” This was embodied mostly in our wooden bottoms. Third was a trend toward “pragmatic chic,” – sophisticated designs that ate very wearable. Put all together, this is one of our very best spring collections ever!
Would you ever take the brand in another direction? Perhaps branch into apparel or jewelry? Or are shoes your passion in fashion?
Shoes are clearly my passion and where we’ve chosen to build our brand. Over time, though, we are open to expressing our design in other fashion areas, if it makes sense.
Due to the economic downturn last year, women have been watching what they spend and retail sales have seen a decline. Things are looking up but what are you and your team doing to make the saavy shoe shopper aware of your brand, its quality and the promise of a pair of shoes that will not disappoint?
We know that in these tough times, we need to take especially take care of our existing customers, while we find new women who may not have tried us.
We have actually increased our emphasis on the quality of our shoes. We are active in the social media world. And anyone that you speak to will tell you that we may provide the best customer service in the industry. We believe that these three investments will pay off in the way of increased awareness and rising support for the Farylrobin brand.
Finally, when you look to create lines, do you have a muse? Someone who inspires your designs? Is there anyone in particular you would LOVE to see wear your shoes?
Our designs are inspired by all the bold women on the streets around the country. We take note of them – what they wear, how they have fun, what they do. They inspire us each season.
We evolve each season and don’t have a particular muse who we are dying to reach. We are always looking for those women who are seeking to be bold, confident, and fun. We design Farylrobin’s to get her there!
Thanks to Faryl Robin Morse for answering our questions. I cannot wait to see what her and her team bring to us next! Check out the Farylrobin blog, The Nest, become a fan on facebook and rock your Farylrobin shoes with confidence and sass like they are meant to be worn! Check out some of my favorites from the Spring 2010 collection: