“30 REASONS TO WALK” AND CHALLENGES CONSUMERS
TO GET UP ON THEIR FEET AND GET MOVING!
MBT “the anti-shoe”, creator and worldwide leader in the fast growing “healthy footwear” category, is starting their “30 Reasons to Walk” campaign today! Throughout the month of September, “30 Reasons to Walk” will motivate consumers to get on their feet and get moving. The campaign will be supported by in-store promotions, Web-based initiatives, radio partnerships, contests and product giveaways.
“30 Reasons to Walk” features messages about the environment, health (physical, mental and spiritual), social interaction and adventure. “We’re Literally Born to Do It.” “Take the Road Less Traveled.” “Eat a Big Brownie.” And 27 other reasons inspire better health— for the body, mind and spirit.
“Because it’s scientifically proven that walking significantly improves people’s health – and therefore lives – we created the ‘30 Reasons to Walk’ campaign to help inspire people to get on their feet and start moving,” said MBT USA CEO Sheri Poe. “As the leaves start to change in September, we love the idea of kicking off a program designed to help change people’s lives. This is only the first of many campaigns that we will launch in the months and years to come.”
In order to maximize the reach and effectiveness of the “30 Reasons to Walk” message, MBT has teamed up with many of its retailers and other partners to create month-long opportunities for consumers to participate in events, download music, get walking and fitness tips and potentially win a pair of MBTs during daily drawings.
Promotions and partnerships include:
www.MBT30Reasons.com: Microsite created specifically for the “30 Reasons to Walk” campaign. Includes daily drawing to win MBTs, health tips from the MBT Pros, user-generated content community, music downloads, polls and “Ask Sheri” – a blog from MBT CEO Sheri Poe, among other regularly updated content.
In-Store Promotion: Consumers who test-walk MBTs at participating retailers will receive free water bottles, socks, gift cards and other products while supplies last.
Bicycle for a Day: MBT is a sponsor of “Bicycle for a Day” on September 20th in New York City. Founded by actor Matthew Modine, BFAD is a global initiative designed to inform individuals about ordinary everyday responsibilities, and inspire them to act on these to help reduce global warming.
30 Walks in 30 Days: MBT has partnered with MapMyWalk.com to challenge consumers to walk 30 times in 30 days. Walkers who complete the challenge will be eligible to win a variety of prizes, including MBTs.
Best Walking Songs: MBT has partnered with eMusic.com to give visitors to MBT30Reasons.com an opportunity to vote for their favorite walking songs and download the 30 best songs for free.
Scavenger Hunt: With Watson Adventures (www.watsonadventures.com), MBT is hosting scavenger hunts on September 27th in key markets including: New York, Boston, Philadelphia, Atlanta, Chicago and Seattle. Participants will be able to test-walk MBTs and compete for prizes, including MBTs.
“Obviously, our ultimate goal is to convert consumers into MBT fans and brand ambassadors,” said Poe. “For now, however, we just want people to lace up whatever shoes they have, think about their favorite reasons to walk and live healthy, active, happy lives. There are thousands of reasons to walk – we’re just getting started!”
The MBT line is the seminal brand and product of Masai USA Corporation, a wholly owned subsidiary of Masai Group International, Ltd. Because conventional shoes creates negative impact on feet and bodies, MBT designed the first “anti-shoe” footwear that transforms flat, hard surfaces into an uneven, soft terrain via its unique scientifically proven technology: a curved sole and a patented Masai Sensor that together recreates the effects of walking barefoot, naturally.
MBT is the only footwear that features exclusive, revolutionary and patented worldwide technology designed to limit harmful impact to joints, improve posture and tone muscles – including saving the back, lifting buttocks, toning thighs and flattening abs. The Switzerland-based MBT International Academy has been and is currently involved in nearly 100 research studies, which are all designed to test the science behind the footwear and improve upon the benefits of and results offered by wearing MBTs. MBT offers a wide range of women’s and men’s styles, which are available in 28 countries around the world. U.S. headquarters are based in Venice, California; operations are based in Hailey, Idaho. Visit MBT on the web at http://www.theantishoe.com.