Calvin Klein Relaunches CK One And “We Are One” Campaign

The iconic unisex fragrance ck one relaunched on January 20 (the same day as Obama’s inauguration) with a NEW television ad and print ad campaign (shot by the legendary Steven Meisel), a beautiful song written by British musician and model Jamie Burke and a special, limited edition fragrance bottle packaged with an mP3 speaker.

Women’s Wear Daily published an article about the relaunch if you want the complete low-down.

I really like ck One by Calvin Klein because it’s light and summery. It’s so natural… It almost smells like… what girls should smell like naturally! Just fresh, clean, and sexy. The great thing about it is, it’s not just for chicks. I don’t know how they do it, but this perfume really is unisex. It smells just as good on me as it does on my husband.

Regardless of whether you take part in the “We Are One” movement or you just like to smell good, consider picking up a limited edition bottle of ck One by Calvin Klein at your local Dillards, Sephora, or Macys.