Cake Lingerie is a designer brand that specializes in the creation of luxurious maternity lingerie, nursing bras, sleepwear and nightwear.
From the humble beginnings of a mother wishing for beautiful yet functional lingerie, to a now global brand, selling in 16 countries and over 200 stores like Harrods in the UK and Destination Maternity in the US. Cake Lingerie is all about fashionable maternity lingerie and celebrating the beauty of motherhood.
I’m super excited about Cake’s exciting new global campaign ‘Real Mums, Real Fit’ campaign. With this campaign they are celebrating the true essence of motherhood so they specifically used no models and had no touch ups done so these mums are as ‘real’ as can be and most importantly proud of their beautiful curves!!
Check out the gorgeous pictures…
What do you think of the ad campaign? Do you like seeing “real women” in ads?