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The Fashionable Housewife

The Fashionable Housewife

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A Look Into Fashion Nova’s New Beauty Line, Nova Beauty

Modified on March 10, 2021 at 7:02 PM

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Fashion Nova is a top US-based fast-fashion brand with millions of customers from around the world. These days, it’s hard to meet someone who doesn’t know of Fashion Nova or hasn’t heard of the brand. It is the go-to brand for Gen Z shoppers and middle-class customers looking for a place to buy affordable, quality clothes, and other fashion items.

Since its online launch in 2013, Fashion Nova’s growth has skyrocketed. The CEO, Richard Saghian, made the move to go online when he noticed that some people who bought Fashion Nova clothing from the Panorama Mall in Los Angeles were reselling the items at higher prices. The launch was a successful one, as everything sold out over the first weekend.

When Saghian was still running the physical store and doing most of the work on his own, he personally interacted with customers and got to know what they wanted from the fashion industry. As the brand grew and sales boomed, Saghian started to put these things in place.

He started with the women’s clothing line, expanding options beyond strictly clubwear. He then extended to the plus-size market and made fitting clothes for curvy and plus-sized women in various sizes. After finding success with those expansions, in 2018, Saghian decided to start making clothes for men. With over 500 styles for men, they launched the line and started making sales immediately. In September of 2020, they expanded even further with the launch of their Fashion Nova Kids line. But they didn’t stop there.

In October 2020, Fashion Nova released its first makeup line, venturing into the beauty industry. People were so excited to hear that Maven Beauty was launching!

What is Maven Beauty?

Maven Beauty is a pro-makeup line that Fashion Nova has been working on for several years. In 2018, they announced that they were going to be releasing a beauty line, Nova Beauty. This was widely anticipated, but it never arrived.

Fashion Nova spent the whole of 2019 building a team, sourcing for ingredients and materials, testing the technology, and developing these products, making sure that they are of top quality. According to Richard Saghian, the brand is committed to creating high-quality formations in different palettes and shades that everyone can use regardless of skin type or color.

Saghian, in an interview, said that Fashion Nova has always celebrated diversity, body positivity, all forms of beauty, and will continue to do so. It’s at the core of why they developed Maven Beauty.

Fashion Nova is also known for its affordability and Maven Beauty didn’t stray from that. 

The collection studio-tested essentials, false lashes, brushes, and other pro-level essentials that people need to create the perfect look for their style.

One of the best qualities of Maven Beauty is that it can be used by everyone. All the products in the collection are 100% vegan friendly and are compatible with all skin types. Beyond that, the shades of the products are designed to meet the needs of a diverse and inclusive customer base. 

Products in the Maven Beauty Line

Maven Beauty launched with 7 products. These products all cost between $5 and $19. 

1.      Basic Beat Eyeshadow Palettes –

These eyeshadow palettes are made using a unique hybrid surface technology that gives your eyes a wet finish and bolder color when you’re done. You can also use this eyeshadow as a highlighter or to make contours and blush on your cheeks. They cost $19.

2.      Maven Lipsticks –

Most times, you don’t finish your makeup without giving your lips a luscious look by applying some color. Maven beauty comes with demi-matte lipsticks in five different shades. We like the red velvet color best because of the finished look it gives. With these lipsticks, you don’t need to layer your lips with a feather or bleed when you want to reapply them. They cost $14.

3.      Basic Beat Cream Eyeshadow –

This is another eyeshadow that does something different from the one above. This creamy eye shadow is mixed with lavender to give an anti-wrinkle effect and also as a facelift. You can decide to use this eye shadow as a base when doing your makeup or you can wear it on its own if you’re going for a more natural look. It costs $13.

4.      Maven Highlighter –

The Maven Highlighter is created using a wet-tech procedure, resulting in a wet gel that you can use on your face and body to give you a flawless look. It costs $5.

5.      Maven Waterproof Liquid Liner –

The Maven Waterproof liquid liner contains an eyeliner and a brush applicator. The delivery system of this liner allows you to apply it in a way that nothing is wasted. So, your eyeliner remains fresh after every application. This waterproof liner can also serve as an eye shadow. It costs $14.

6.      Maven Pro Artistry Brushes –

You cannot do any makeup without using brushes. The Maven Pro Artistry brushes come in 30 different bristle shapes and sizes, so you can create whatever look you want perfectly. They cost between $6 and $19.

7.      Maven Pro Lashes

These lashes are reusable, so you don’t have to get new lashes every time. They cost only $9. Totally worth the price to get long and luscious lashes!

Fashion Nova keeps releasing new products to help people on a budget who still love to look fashionable and trendy. By releasing this beauty line, they’re helping ladies feel more confident in their looks without breaking the bank.

We still expect more items to be added to the Maven Beauty collection soon enough. You can head over to the Fashion Nova website to see what’s currently available and enjoy creating different looks.

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Posted By The Fashionable Housewife
on March 10, 2021 at 7:02 PM
Filed Under: Beauty
Tagged With: Beauty, beauty brands, Fashion Nova, Maven Beauty, Nova Beauty

About The Fashionable Housewife

Sarah-Jean Ballard is the Editor in Chief of The Fashionable Housewife blog and Founder of Fashionable Media. Married to a sexy Molecular Biologist, housewife, mom to 5, homeschooler, Certified Personal Nutritionist and entrepreneur who's mission is to help moms just like you look and feel GREAT! Other interests include dancing, yoga, positive intactivism, natural birth and breastfeeding support, babywearing, paleo & gluten-free cooking, and promoting an overall healthy lifestyle to all.

Disclaimer

The Fashionable Housewife is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for blogs and websites to earn advertising fees by advertising and linking to Amazon.com. We also participate in various other affiliate programs, and we sometimes get a commission on purchases made through our links. There is no extra cost to you! For more info, please see our Disclosure & Privacy Policy.

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Sarah-Jean Ballard

Hi! I’m Sarah-Jean. I’m a Christian, the wife of a handsome Molecular Biologist, and the homeschooling mother of 5 beautiful kids!

I enjoy homesteading, reading, writing, cooking, baking, crafting, home decorating, Xtend Barre, and of course, fashion!

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𝕊𝕒𝕣𝕒𝕙 | Fashionable Homemaker & Large Family Life
You do not find a happy life. You make it. 

That’s the biggest lesson that grief has taught me. If I just wait around to be happy again, I’ll die sad. 

You don’t get through grief and come out the other side. That’s not how it works. You learn how to grow around it like a tree grows around a rock that’s in the way. You don’t wait for the rock to move. Cause it’s not gonna. 

Choose happy. And then make it happen. 

#choosehappy #joyinthejourney #griefjourney #healingfromtrauma
8 billion smiles in the world, but his is my favor 8 billion smiles in the world, but his is my favorite. 

Happy Valentine’s Day, @daeinexplains 🥰

The last 20 years with you have been my favorite years on this earth. ❤️ 

If I did anything right in my life, it was when I decided to give my heart to you.  You are my best friend, my soul mate, my better half, my rock, my everything. 

I love you.

#couplegoals #marriedlife #motherhoodthroughinstagram #weddingday #marriagegoals #yourestilltheone
Kids love helping if you just let them!💁🏼‍ Kids love helping if you just let them!💁🏼‍♀️

This little guy always asks to help when he sees me cleaning the house, washing the floors, doing laundry, or emptying the dishwasher. That’s what I love about Montessori parenting - it allows kids to do  big jobs and in turn makes them eager to help! 

He was over the moon when we gave him the @lovevery floor mop that actually works! He uses it daily now. The mopping pad is machine washable and you can refill the fluid container on it. I usually just do water and a drop of essential oils because he loves it when everything smells clean! 😜 

Definitely recommend! If you want to grab this mop for your little helper, it’s in the Storyteller Play Kit from Lovevery for 3 year olds. 

LlNK is in my bio to get FREE shipping! 💃🏼

#lovevery #loveverytoddler #loveverypartner #montessoriathome #montessoriplayroom #montessoritoddler
Stop trying to fit your square self in a round hol Stop trying to fit your square self in a round hole. 

Sometimes we outgrown relationships. Sometimes we realize someone else isn’t a good influence on our lives. Sometimes we realize we aren’t a good influence for someone else. Sometimes we need to let things go that aren’t good for us in order to grow. And that’s ok. 

Stop trying to sit at a table you are no longer welcome at. Just be yourself, focus on God, love your family and friends, and the right people will gravitate to you. ✌🏻 

#raisingsaints #momlife #motherhoodunplugged #selflovejourney #growingpains #selfcaresunday
When your toaster breaks from a power surge you ta When your toaster breaks from a power surge you take that as a sign that it’s time to upgrade! 🤪

It wasn’t hard to pick a new 4 slice toaster. As soon as I saw this one from @haden_usa I added it to my cart. I bought it from @lordandtaylor because it had the fastest shipping and I didn’t want to wait! 

No fancy electronics, screens, or extra features we don’t need. Just simple, straight forward functions and perfect results everytime. Plus it matches all my @cafeappliances too! 😂👍🏻

What do you think of this 4 slice toaster?! 

#toasters #kitchenappliances #kitchendesign #kitchendecor #whitekitchen #farmhousekitchen #farmhousestyle #whiteappliances
I’m obsessed with these leather booties from @en I’m obsessed with these leather booties from @enjoiya! 💃🏼 

The “Steffi” in green are the perfect boots for ushering in spring weather with their delicious vintage leather and worn-in look right out of the box. I love the chunky lug soles and inside zippers to get them on and off easily. 

These are the boots you’ll want to wear again and again. And again. 

Use my coupon code BALLARD20 to get 20% off your order! Find them on www.enjoiya.com

#leatherbooties #enjoiya #italianshoes #realmomstyle #momstyle #momstyletips
All the poop shoveling doesn’t seem so bad with All the poop shoveling doesn’t seem so bad with the prices of eggs right now! 🤪 🐔 🥚 

Guess it’s ok to be a crazy chicken lady and have a homestead now! 🤣

#momlife #crazychickenlady #homesteadlife
I’m addicted and I just can’t get enough 😂🫣

I’m loving my no -toxic, non-stick cookware from @caraway_home  It’s as beautiful as it is easy to cook with. And it makes my kitchen look prettier too! 💁🏼‍♀️

Want to learn more about why I’m obsessed with these pots and pans? Visit my blog and search CARAWAY! Or scroll through my feed! 🥳

#homemaker #housewifelife #homestyler #momlife
Today was my due date for Dylan. Considering he w Today was my due date for Dylan.

Considering he was my 6th child, it's possible he would have been here by now. It’s been extra hard for me this week. 

Despite my best efforts to be strong and stay positive, I am completely brokenhearted. I’m just being honest. I could pretend I’m fine, but that doesn't do me or anyone else any good to be dishonest about the pain of miscarriage or the grief that comes with losing a child. 

My heart is completely shattered from having an empty womb and an empty nursery. An empty bassinet in the corner and unused tiny newborn outfits, all washed, folded, and ready… for nothing. 

It makes me physically sick to my stomach when I think about it all and I can't even fathom how I got here. How did I get here? 

This isn't how it's supposed to be! I should be holding a newborn right now! It’s so unfair. 

In an instant, my baby was gone and there was nothing I could do to change that. 

It doesn't matter how much time passes or what else happens in life, I will always miss him. My heart with always long for my baby. 

Those who haven't experienced loss tell you that "Don’t worry! Things will get better, just focus on the positive!" but people who actually know this grief and what it actually feels like to lose a baby, won’t tell you that. They know this hard road. They understand that unfortunately you don't just “get over it.” 

The grief doesn't just go away, even if you try to ignore it, it's still there. Like the sun. You don’t have to look at it to know it’s there. You can turn your back on it but it will still warm your skin. 

The grief from losing a child is unbearable. 
It is unpredictable.
It is unforgiving.
It is relentless.
It is all-consuming.
And it completely shatters you when you don’t expect it. 

You don’t get over it. You don’t forget. You simply learn to live with it. And I’m learning to live with it every day. 

It’s been 137 days I’ve had to live without my baby. 

Lord Jesus, please… hold me extra tight tonight. 

#babyloss #babylossawareness #babylosssupport #babylosscommunity #babylosssurvivor #stillbornstillloved #stillbornawareness #stillbirth #miscarriagesupport #miscarriageawareness

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You do not find a happy life. You make it. 

That’s the biggest lesson that grief has taught me. If I just wait around to be happy again, I’ll die sad. 

You don’t get through grief and come out the other side. That’s not how it works. You learn how to grow around it like a tree grows around a rock that’s in the way. You don’t wait for the rock to move. Cause it’s not gonna. 

Choose happy. And then make it happen. 

#choosehappy #joyinthejourney #griefjourney #healingfromtrauma
8 billion smiles in the world, but his is my favor 8 billion smiles in the world, but his is my favorite. 

Happy Valentine’s Day, @daeinexplains 🥰

The last 20 years with you have been my favorite years on this earth. ❤️ 

If I did anything right in my life, it was when I decided to give my heart to you.  You are my best friend, my soul mate, my better half, my rock, my everything. 

I love you.

#couplegoals #marriedlife #motherhoodthroughinstagram #weddingday #marriagegoals #yourestilltheone
Kids love helping if you just let them!💁🏼‍ Kids love helping if you just let them!💁🏼‍♀️

This little guy always asks to help when he sees me cleaning the house, washing the floors, doing laundry, or emptying the dishwasher. That’s what I love about Montessori parenting - it allows kids to do  big jobs and in turn makes them eager to help! 

He was over the moon when we gave him the @lovevery floor mop that actually works! He uses it daily now. The mopping pad is machine washable and you can refill the fluid container on it. I usually just do water and a drop of essential oils because he loves it when everything smells clean! 😜 

Definitely recommend! If you want to grab this mop for your little helper, it’s in the Storyteller Play Kit from Lovevery for 3 year olds. 

LlNK is in my bio to get FREE shipping! 💃🏼

#lovevery #loveverytoddler #loveverypartner #montessoriathome #montessoriplayroom #montessoritoddler
Stop trying to fit your square self in a round hol Stop trying to fit your square self in a round hole. 

Sometimes we outgrown relationships. Sometimes we realize someone else isn’t a good influence on our lives. Sometimes we realize we aren’t a good influence for someone else. Sometimes we need to let things go that aren’t good for us in order to grow. And that’s ok. 

Stop trying to sit at a table you are no longer welcome at. Just be yourself, focus on God, love your family and friends, and the right people will gravitate to you. ✌🏻 

#raisingsaints #momlife #motherhoodunplugged #selflovejourney #growingpains #selfcaresunday
When your toaster breaks from a power surge you ta When your toaster breaks from a power surge you take that as a sign that it’s time to upgrade! 🤪

It wasn’t hard to pick a new 4 slice toaster. As soon as I saw this one from @haden_usa I added it to my cart. I bought it from @lordandtaylor because it had the fastest shipping and I didn’t want to wait! 

No fancy electronics, screens, or extra features we don’t need. Just simple, straight forward functions and perfect results everytime. Plus it matches all my @cafeappliances too! 😂👍🏻

What do you think of this 4 slice toaster?! 

#toasters #kitchenappliances #kitchendesign #kitchendecor #whitekitchen #farmhousekitchen #farmhousestyle #whiteappliances
I’m obsessed with these leather booties from @en I’m obsessed with these leather booties from @enjoiya! 💃🏼 

The “Steffi” in green are the perfect boots for ushering in spring weather with their delicious vintage leather and worn-in look right out of the box. I love the chunky lug soles and inside zippers to get them on and off easily. 

These are the boots you’ll want to wear again and again. And again. 

Use my coupon code BALLARD20 to get 20% off your order! Find them on www.enjoiya.com

#leatherbooties #enjoiya #italianshoes #realmomstyle #momstyle #momstyletips
All the poop shoveling doesn’t seem so bad with All the poop shoveling doesn’t seem so bad with the prices of eggs right now! 🤪 🐔 🥚 

Guess it’s ok to be a crazy chicken lady and have a homestead now! 🤣

#momlife #crazychickenlady #homesteadlife
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