With cloud computing making it increasingly more popular to have your workplace at your fingertips, working from home is becoming a reality, rather than simply a dream, for ever increasing numbers of people throughout the global workforce. When it comes to working from home, there are a number of professions which work well for those hoping to become their own boss. Good marketers are always in high demand, and one of the best things about working in marketing is that much of the work is done online, making it a perfect career choice for those pursuing a home-based business or looking to gain an income through freelance work.

Marketing Education

Although you can certainly have a good head for marketing and advertising without having a marketing degree or other qualification, those hoping to build a good business working from home as a marketer or marketing consultant often find that academic study is important for furthering their career options and improving their chance of success. But, if you don’t want to put working on hold whilst you study, getting a degree might not be something that you have considered. If you want to study as you earn, you might be interested in taking an online marketing degree. Online marketing degree programs offer you a lot of flexibility, usually cost less, and allow you to both study and work from the comfort of your home.

Gaining Experience

In order to successfully work as a marketing professional from home or on a freelance basis, you will find that having proven yourself as a good marketer and having a portfolio of great results to show to any potential clients is important. If you are considering going into a career in marketing for the first time, you will need to be prepared to put working from home on hold for a while, in order for you to gain much-needed experience of working in the industry and build up a network of recommendations and referrals. By working as an employed marketer for some time and aiming to be as successful as possible, you will be laying the foundations for an easy transition to becoming self-employed.

Staying Up to Date

Last but not least, marketers who are working both employed and self-employed should ensure that their biggest priority is keeping up with the industry. In order to be successful as a self-employed marketer, it’s crucial that you have gotten into a firm habit of tracking trends, researching the latest ideas, and finding out exactly what it is that clients want. Since many self-employed and freelance marketing professionals do not have the backing of a company brand behind them, they are often faced with a harder battle when it comes to competition and ensuring that their clients are satisfied. Because of this, researching current marketing trends is an important regular habit of all good marketers.

If you’re hoping to achieve your dream of working from home, a career in marketing can be the perfect choice. But, with competition often fierce, self-employed marketers have to work hard to gain success.