The primary role of a real estate agent is to help clients buy and sell their homes. However, your appearance can greatly influence the kind of impression you make when meeting new clients. That’s because most clients will judge you based on your first impression. It’s crucial that you put your best look forward by ensuring you’ve dressed appropriately for the clients you’re meeting.
While there are no set rules for a realtor’s dress code, it’s crucial to look presentable while going to an open house. However, many things go into choosing the appropriate attire, whether you’re selling a house as the executor of a will or as a real estate agent. In this post, we’ll look at a few important things you should consider when deciding what to wear to an open house as a real estate agent:
1. Consider Your Target Clients
The first thing you should consider when choosing what to wear to an open house is the kind of clients you’re dealing with and how they perceive different looks. If you’re dealing with an older clientele, they’re more likely to feel comfortable when you’re dressed in a more traditional style, like suit jackets, dress shoes, dress pants, blazers, blouses, shirts, and cardigans. A more professional dress code will make your older clients see you as experienced and an expert in your work.
On the other hand, you may want to stick to a more casual dress code when dealing with younger clients instead of a business-oriented look. Dressing in a more casual look can help your younger clients feel more comfortable working with you, considering they often have anxieties when buying property. Besides making your younger clients feel more at ease, a casual appearance will instill confidence.
2. Consider the Location of the Open House
It’s also critically important to choose your outfit based on the area you’ll be showing houses. That means you should dress differently when showing a city condo than when hosting an open house at a chicken farm in the countryside. Dressing according to the area you’ll be showing houses will ensure you don’t look out of place when trying to sell a property.
For instance, suits can make a great choice when hosting an open house in an upscale neighborhood since it’ll make you look the part when dealing with high-end clients. Consider wearing flat closed shoes when showing a waterfront property to avoid slipping. Be sure to bring an umbrella, jacket, and boots when showing a house on a snowy or rainy day. Practical shoes can also come in handy when showing multiple houses.
3. Your Personal Style
Besides your clients and setting, it’s incredibly important to consider your personal style when picking what to wear for an open house. Choosing your attire based on what you like is an excellent way to show off your style while also appearing professional. Also, wearing what you love and feel good for you will not only make you feel better but will also make you look more comfortable and confident. But make sure your choice of clothing won’t distract your clients from looking at the house.
What you wear to an open house as a real estate agent can help you make a great first impression even before you prove your value to potential clients. That’s why it’s vital to look clean, professional, and appropriately dressed for the venue and occasion. Dressing appropriately will make your clients feel more comfortable working with you and perceive you as more knowledgeable and experienced.