There are many ways to market yourself as a top Realtor, and the key is to be very strategic about it. This requires that you think ahead, have a plan, and stay consistent in your approach so that you get results.
In this article, we will go over the keys to successfully marketing yourself as an expert Realtor so that you can be an industry leader in your area.
Focus on your Sphere of Influence
At first, most of your real estate transactions will come from someone you already know personally or professionally, so focus your efforts on them.
If you’re just starting out in real estate, this might mean networking with other agents and asking for referrals from friends who have bought or sold homes recently.
If you’ve been in the business for a while but haven’t had much success yet, it may mean reaching out to past clients who had great experiences with you and asking them if they can refer anyone else who needs help with their next purchase or sale.
Be Consistent with Your Branding
Consistency is key in branding, so be sure your website, social media accounts, and other parts of your marketing are all branded with the same colors, fonts, and images.
It’s also important that you stay consistent with how you present yourself on social media — if someone follows you on Facebook but not Twitter, for example, it can be confusing for them if the two platforms don’t have the same feel or look.
As a Realtor, there may be times when you don’t have a listing, but that doesn’t mean you can’t stay in front of your target audience. You can stay in front of your target audience by:
Send postcards
If you haven’t already started sending out postcards to your target audience, now is the perfect time to start. Postcards are an excellent way to get your name out there without having to spend money on advertising or marketing.
They’re also great for generating leads and staying top-of-mind with your clients. For example, you could send out postcards every time someone moves into town or opens up a new business downtown.
It doesn’t matter whether or not they’re looking for a Realtor; they’re still likely to remember who they heard about first if there’s ever any need for one in the future.
Attending networking events
Networking events are one of the best places for Realtors to meet potential clients, but they’re also great places to stay in front of past clients and referral sources.
Even if you don’t have a listing at the moment, attend an event with a goal in mind other than meeting new people — like getting feedback on your website or social media profile or learning more about your competitors’ strategies.
Leverage Both Free and Paid Marketing
You may be a great realtor and a hard worker, but if you’re not marketing yourself, you could be missing out on opportunities. The key to successfully marketing yourself as an expert realtor is to leverage both free and paid marketing strategies.
Examples of Free Marketing Options
Free marketing is the process of generating leads for your business at no cost to you. Free marketing does not require any money out of your pocket. It’s about leveraging the power of social media, networking, and referrals to get your message out there and generate leads for free. Free marketing you can leverage as a Realtor includes:
Social media
Facebook/Instagram
These social media platforms are some of the most popular in the world and have millions of users who are interested in real estate. It’s easy for people to find your business page or profile on these sites, which makes them perfect for marketing yourself as an expert real estate agent.
YouTube
YouTube is another great place for real estate agents to market themselves. Videos are easy for potential clients to watch and share with others because they’re mobile-friendly and can be shared easily via social media or email.
You can create videos about anything from general tips for home buyers and sellers to more specific topics such as how long it takes on average for a house listing to sell in your area or what types of homes are selling well right now.
Google My Business
This is a free tool provided by Google that allows businesses to create a profile for themselves on Google Maps. The profile includes information like hours of operation, contact information, photos, and reviews from customers.
You can also add business categories and keywords so that people searching for a Realtor in your area find you when searching on Google Maps.
Email Drip Campaign
An email drip campaign is a series of emails sent out over time to subscribers who have given permission for you to send them messages through email marketing platforms like Mail Chimp or Constant Contact (the platform we use).
These emails usually contain information about new listings in their areas or other useful tips and tricks related to buying or selling real estate.
You don’t want these emails coming straight away because it can be overwhelming for someone just starting out with real estate investing, so you want them coming every few months instead of once every week.
There are many benefits to free marketing. Here are just a few:
It gives you an opportunity to make mistakes without any cost or risk involved. If you were to hire an expensive marketing agency and make a mistake, it could cost you thousands of dollars in lost revenue or, even worse, damage your reputation.
With free marketing, there’s no risk involved because it costs nothing if something goes wrong, and you don’t have to worry about making a bad impression on potential clients who may not be ready to buy right now anyway.
You can take advantage of new opportunities as they arise without having to wait for someone else’s permission or schedule. If there’s an opportunity that arises (like a new social network), then there’s no reason why you shouldn’t jump on it as soon as possible so that you can start building up your followers/subscribers/likes/friends/followers, etc.
Paid marketing
Paid marketing is where you pay a third party to advertise your business on their website, in their magazine, or on social media sites. Paid marketing can be very effective and can drive a lot of traffic to your website – but only if it’s done correctly.
Too many real estate agents make the mistake of wasting money on paid advertising that doesn’t convert into leads. The best way to ensure that your paid marketing campaign will convert into leads for your business is by following these steps:
- Have a strategy in place before you start spending money on paid advertisements. What are you trying to achieve with this campaign? How much money do you have budgeted? What kind of ROI are you expecting? These are all questions that need answers before jumping into any paid advertising campaigns.
- Make sure that all of your landing pages and lead capture forms are 100% up-to-date and optimized for maximum conversions. If they aren’t converting properly, then there’s no point in running an advertisement until they’re fixed.
Examples of Paid marketing
Google Ads
Google is the largest search engine in the world, which means that having your website listed at the top of Google’s results is extremely important. This can be achieved by purchasing paid advertisements through Google AdWords.
You can also pay for other sites to advertise your business (such as craigslist), but be wary of doing so unless you have a lot of money to spend because it will not convert as well as AdWords.
Joining Professional Organizations
Being involved with local organizations will help you become known within your community and give you access to new clients or customers who may not know about you yet.
Social Media Ads (Video and Photo)
Social media ads are a great way to market yourself as an expert real estate agent because they target potential buyers in their natural habitat. Facebook, Twitter, Instagram, and Pinterest all have ad platforms that allow you to target people based on age range, location, interests, and more.
With social ads, you can also create video ads that will show up in newsfeeds and feeds — and video marketing is proven to be extremely effective. You can even use these ads to showcase your listings or rentals, so people will know they’re working with someone who’s top-notch in their field.
Real Estate Postcards
Postcards are another excellent way to market yourself as a realtor because they are inexpensive and can be used for any occasion, from birthdays to holidays.
Customize them with your name and contact information, so people know exactly who they’re dealing with when they call about buying or selling their home.
Conclusion
There are plenty of ways to market yourself as a mom real estate expert, and many of them don’t cost a dime. As you consider the best ways for you to promote your skills, think about the online presence of your neighborhood in particular.
If a neighborhood has a professional website or Facebook page, that could be an opportunity to promote your business. Whatever you do, don’t be afraid to get creative.
