New York, NY – (May 2008) – Saks Fifth Avenue and Havaianas announce the launch of “Beauty Splash,” an exclusive collection to benefit charity: water. In stores for the month of June, a collaboration between Havaianas and the three most celebrated women in beauty – Trish McEvoy, Laura Mercier, and Bobbi Brown – will be featured. Whereas typically the face is the canvas on which these artists work, Havaianas has provided them the opportunity to express their inspiration for summer on a whole new surface.
Working closely with the Havaianas design team, each woman was invited to translate her artistic sensibility for the season into a pair of the brand’s signature must-have sandals.
Trish McEvoy wanted to bring to her sandal design the feeling of a walk on the beach—her favorite way to relax. “My colors this season brighten your complexion and call to mind the deep blues of the ocean, the pearlescent shades inside a seashell, and the glitter of the sand-taking you on an instant vacation.”
Laura Mercier decided to fill her canvas with kisses showcasing the new lipstick shades in her summer assortment, saying “A comfortable sandal should be as comfortable as wearing the lipstick on your lips.”
Bobbi Brown created a pair that reflects the spirit of summer- keeping it simple, enjoying every moment, and of course, and always looking fabulous in the process. “The beach is where I go to unwind with my family, so I keep things easy by wearing sunscreen, simple makeup and a fun pair of flip-flops.”
Deborah Walters, Senior Vice President and General Merchandise Manager, Cosmetics and Fragrances, Saks Fifth Avenue said, “We are thrilled to be partnering with these three top illustrious makeup artists and a world-recognized sandal brand to create such amazing one-of-a-kind designs which will not only represent beauty’s top colors for the season, but also support a life altering cause such as charity: water.”
For the entire month of June, Saks Fifth Avenue will be offering its customers these special edition Havaianas on saks.com and, from June 8-22, at all store locations for a retail price of $15, with any two cosmetics or fragrance purchases (while supplies last). $1 from each purchase up to $200,000 will be donated to charity: water – a non-profit initiative bringing clean water and basic sanitation into impoverished communities.
Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and home furnishings, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 54 full-line stores in 25 states, 3 licensed stores in the Middle East in Dubai, Riyadh and Mexico City, 49 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
Now in over 80 countries, Havaianas is the beloved footwear staple, worn at the mall to the red carpet or from the beach to the nightclub. To date, over 174 million pairs of Havaianas have been sold worldwide. Since their creation in 1962, Havaianas have been coveted the world over for both their function and fashion. More and more Americans are demanding the butter-soft comfort of the colorful and stylish sandals. A top-secret rubber recipe created exclusively by Alpargatas Brazil is what sets the Havaianas experience apart from others in the category.
charity: water is a nonprofit organization bringing clean and safe drinking water into impoverished communities. Since charity: water was founded and began activity in August 2006, they have funded the construction of more than 474 water projects in 11 developing nations that, when completed, will provide clean drinking water to more than 200,000 people. www.charitywater.org