This is a total game changer… If you think exercising is boring, think again. IMMERSIVE FITNESS has taken working out to a whole new level.
Imagine you are being chased. Your heart is racing, your blood is pumping and you are giving it everything you’ve got because your life depends on it. Now imagine you are in a movie and you are doing the stunts for a high intensity fight scene. Now imagine all of that… in your workout routine. That’s LES MILLS Immersive Fitness.
Watch this video and see what I mean…
Ah. Maze. Zing.
The Project: IMMERSIVE FITNESS™ surrounds participants with cinema quality video content projected onto screens of a purpose-built studio. Instructors cue exercise moves synchronized perfectly with music and graphics, creating a truly immersive fitness experience. The new concept is the integration of technology, exercise education and creative design.
“The Project adds a rich visual experience to music and group exercise choreography,” said Les Mills Program Director Les Mills Jr. “Participants taking part in a cycle class may find themselves riding up an impossibly steep glacier or sprinting their way around a digital velodrome. In a dance class you might be immersed in a tent at a music festival, where everybody’s dancing together.”
Both Reebok and Les Mills understand the importance of a varied routine to ensure that consumers are constantly engaged and challenged by their workout. The Project: IMMERSIVE FITNESS™ enables and encourages people to embrace the physical, social and mental side of fitness.
I loath exercising but this is something I could totally get on board with. It sounds absolutely amazing! It looks like it would be so much fun, you could just forget that you are working out and just get… immersed.
IMMERSIVE FITNESS™ will (hopefully) be available in Europe and the United States by 2015. I can’t wait. I hope it will come to a city near me so that I can get in on the fun.
Not only is this an amazing new way to workout and exercise, but of course there are some fashionable duds to go along with it… Reebok and Les Mills have put their heads together to create a collection of co-branded apparel and footwear that is specifically designed for these types of studio fitness workouts.
The super cool Reebok / Les Mills collection is currently available to purchase worldwide.
Be sure to follow Immersive Fitness on Instagram http://instagram.com/thepr0ject so you can stay involved even if you can’t experience the Immersive Fitness workout quite yet. Search hashtag #immersivefitness to see what others are experiencing.
The next level of fitness is here. IMMERSIVE FITNESS™ surrounds participants with cinema quality video content projected onto screens of a purpose-built studio. Exercise moves synchronize perfectly with music and graphics, creating a truly immersive fitness experience. Learn more!
This is a sponsored conversation written by me on behalf of Les Mills. The opinions and text are all mine.