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Introducing the tokidoki Limited Edition Barbie

Modified on April 30, 2012 at 1:05 AM

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It’s true that Barbie has faced some post-feminist backlash, but I have a soft spot for her. I remember how my sister Grace and I found our mother’s old Barbie clothes– still pristine in their early 60s cases. We oohed over Jackie Kennedy-inspired sheaths and fur-trimmed opera capes, and Barbie made us feel that growing up would be a glamorous adventure.

Well, I never got that pink convertible, but now that I’ve acquired a slew of my own sophisticated sheath dresses, I was quite intrigued by an invitation to the launch of the tokidoki Barbie.

In case you’re not familiar, tokidoki is an apparel and lifestyle brand that “…has amassed a cult-like following for its larger-than-life characters…  This innovative company has become known not only for its eye-popping design and collectible characters but also for its megawatt partnerships with the likes of … LeSportsac, Hello Kitty, Sephora… and many others.”  There are currently three tokidoki boutiques (Milan, Los Angeles, and Santa Monica) as well as a thriving online business.  I’d characterize the overall look of tokidoki as alterna-cool with a strong Japanese anime influence.  So hardly what you think of when you think of Barbie, right?  Well, that’s where words like “limited edition” and “collectible” come into play.  And the result is interesting:

Certainly not my mother’s Barbie, and I like her.

I had the opportunity to speak with tokidoki creator Simone (Italian so it’s “SEE-moh-nay) Legno about his process designing the doll.  He worked closely with Mattel and drew on his past experience collaborating with Sephora to select everything from Barbie’s wardrobe and accessories to her hair, make-up, skin tone, and body art.  (Yes, this Barbie has tattoos.)  The end result features brand signatures, including Barbie’s tokidoki tote and tee as well as her cactus-clad canine.  When I asked him about his inspiration, he used words like “sexy” “fun” and “modern.”  Well, yes, I’d say he succeeded.

Simone has such an appealing, open nature that I really enjoyed talking to him.  Maybe it’s the whole Italian thing, but he speaks about his creative process in a remarkably unselfconscious way that I found both admirable and endearing.  For example, when I asked why Barbie’s little dog (who happens to be one of tokidoki’s trademark characters) is dressed like a cactus, he explained that because the dog is vulnerable, he dresses himself in armor to deal with the world.  Pretty rich stuff for Barbie.  Here’s Simone in action:

Interestingly, a little controversy has developed over the tokidoki Barbie, specifically her tattoos, with some parents arguing that she sets a bad example for their children.  My opinion?  Well, first I have to say that with a $50 pricetag, this is clearly a collectible rather than a gift-for-a-five-year-old kind of Barbie.  Other than that, I’m just relieved I can file that issue under “Stuff I Don’t Have to Worry about Since I Have a Boy.”  Since tattoos aren’t part of my personal style, though, I can sympathize with these parents a bit.  However, I certainly don’t look down on either people or dolls who have them.  And while it’s true that my sister and I loved Barbie’s fashion when we were little, I suspect that any little girl who is intrigued by tokidoki Barbie’s look is even more influenced by her mother’s fashion sense.

At any rate, it didn’t slow this Barbie down.  She’s already sold out!  But with another limited batch coming in November, I suggest you head to barbiecollector.com (if only to check out some wild Barbies) and also take a look at tokidoki.it for a collection of Barbie-inspired tokidoki apparel.

So what do you think?  Do you like the looks of tokidoki Barbie?  Do the tattoos bother you?  And how are you feeling about Barbie in general these days?

All photos by ©Ryan Miller/Capture Imaging. 

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Posted By Lucie Amberg
on October 24, 2011 at 9:00 AM
Filed Under: Beauty, Holiday Features, Random Info, Trend Alert
Tagged With: Barbie, collectibles, events, Gifts, Holiday, Holiday 2011, Los Angeles, lucie, tokidoki

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Sarah-Jean Ballard

Hi! I’m Sarah-Jean. I’m a Christian, the wife of a handsome Molecular Biologist, and the homeschooling mother of 5 beautiful kids!

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Introducing the CHI X Barbie 1.25" Titanium Triple Introducing the CHI X Barbie 1.25" Titanium Triple Barrel Waver – the ultimate gift for unleashing effortlessly chic, naturally looking wavy hair. 💁🏼‍♀️ 🎁 

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Crafted with precision and innovation, the 1.25" Titanium Triple Barrel ensures quick, consistent heat distribution, allowing you to effortlessly create soft, beachy waves that last all day. 

Whether you're a styling pro or a novice, this waver is designed for ease of use, making it the perfect gift for women of all ages.

Grab this one QUICK while it's on sale at Kohls! 

Comment “BARBIE” for the link!😉
Work from home? You need @flexispot_official The Work from home? You need @flexispot_official 

Their standing desk and exercise chair is a GAME CHANGER!! 🙌🏻🙌🏻

Whether you have a laptop or a desktop pc, being able to adjust your desk at the push of a button and stand for a while is absolutely essential to working long hours at a computer. 

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Just because you have to work at a desk all day doesn’t mean you need to be out of shape. 💪🏻🏋🏼‍♀️🤸🏻‍♀️

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If putting up your Christmas tree brings you joy, If putting up your Christmas tree brings you joy, go for it!! 

Our new @kingofchristmas 7.5' Queen Flock® Artificial Christmas Tree is absolutely amazing! 🙌🏻🙌🏻

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Loving our new 5 bin storage unit for the playroom Loving our new 5 bin storage unit for the playroom from @guidecraft_official !!

The bins hold a surprising amount and I love how solid and sturdy this is. Perfect for organizing toys at kid eye level. It’s also great for seasonal home decor! 🤭🍁🍂

What’s your favorite piece of furniture in your house?! 

Tell me in the comments! 👇🏻👇🏻👇🏻

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An often-overlooked element to planning your perfe An often-overlooked element to planning your perfect hiking outfit is finding the perfect minimalist backpack! 

You don’t want to be weighed down by an oversized, clunky backpack that boasts all the bells and whistles but delivers nothing more than unnecessary muscle strain. You want a backpack that is minimal on the outside, functional on the inside, and sustainable all around. Waxed canvas is always a top choice for me!

I’m obsessed with this backpack from @hellodayowls 😍

It has that perfect boho minimalist look that I love, in the perfect color for fall. This has become my go-to handbag for autumn. 

Perfect for all our outdoor adventures, hiking in the mountains, exploring the woods with my kids, and everything motherhood throws at me! 🥾 🧗🏼‍♀️ 🌲 

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#backpacking #outdoorfashion #wildandfreemama #mountainmama #motherhoodjourney #minimalfashion
I miss summer already 😭 Take me back to a bett I miss summer already 😭

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This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. 🥳

Can’t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. 🤯 Seems like yesterday he was in his walker on this back deck and it looked a lot better 😂

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Introducing the CHI X Barbie 1.25" Titanium Triple Introducing the CHI X Barbie 1.25" Titanium Triple Barrel Waver – the ultimate gift for unleashing effortlessly chic, naturally looking wavy hair. 💁🏼‍♀️ 🎁 

This collaboration between CHI, renowned for its cutting-edge styling tools, and the iconic Barbie brand, has resulted in a waver that not only delivers stunning waves but also captures the essence of timeless beauty.

Crafted with precision and innovation, the 1.25" Titanium Triple Barrel ensures quick, consistent heat distribution, allowing you to effortlessly create soft, beachy waves that last all day. 

Whether you're a styling pro or a novice, this waver is designed for ease of use, making it the perfect gift for women of all ages.

Grab this one QUICK while it's on sale at Kohls! 

Comment “BARBIE” for the link!😉
Work from home? You need @flexispot_official The Work from home? You need @flexispot_official 

Their standing desk and exercise chair is a GAME CHANGER!! 🙌🏻🙌🏻

Whether you have a laptop or a desktop pc, being able to adjust your desk at the push of a button and stand for a while is absolutely essential to working long hours at a computer. 

This bicycle chair is designed specifically for this desk and a great way to keep your body moving. You could also use an under desk treadmill like @superun_fitness for even more flexibility! 💃🏼

Just because you have to work at a desk all day doesn’t mean you need to be out of shape. 💪🏻🏋🏼‍♀️🤸🏻‍♀️

Motherhood and working from home is hard. FLEXISPOT makes it easier. 

Check out my blog and search “FLEXISPOT” for more info!!

Comment and tell me how many hours a day you spend sitting! Be honest! 👇🏻👇🏻👇🏻

#motherhood #motherhoodunplugged #workfromhome #athomeworkouts #athomefitness #fitmoms #fitmomsofig
If putting up your Christmas tree brings you joy, If putting up your Christmas tree brings you joy, go for it!! 

Our new @kingofchristmas 7.5' Queen Flock® Artificial Christmas Tree is absolutely amazing! 🙌🏻🙌🏻

The kids couldn’t be happier so I have no regrets putting our tree up before Thanksgiving. 😂💁🏼‍♀️

Follow my shop @fashionablewife on the @shop.LTK app to shop this post and get my exclusive app-only content!

#liketkit #LTKSeasonal #LTKHolidaySale #LTKHoliday #kingofchristmas 
@shop.ltk
https://liketk.it/4n9gW
Loving our new 5 bin storage unit for the playroom Loving our new 5 bin storage unit for the playroom from @guidecraft_official !!

The bins hold a surprising amount and I love how solid and sturdy this is. Perfect for organizing toys at kid eye level. It’s also great for seasonal home decor! 🤭🍁🍂

What’s your favorite piece of furniture in your house?! 

Tell me in the comments! 👇🏻👇🏻👇🏻

#homedecor #momlife #homeorganization #playroomorganization #playroomdecor #homedecorideas #fallhomedecor
An often-overlooked element to planning your perfe An often-overlooked element to planning your perfect hiking outfit is finding the perfect minimalist backpack! 

You don’t want to be weighed down by an oversized, clunky backpack that boasts all the bells and whistles but delivers nothing more than unnecessary muscle strain. You want a backpack that is minimal on the outside, functional on the inside, and sustainable all around. Waxed canvas is always a top choice for me!

I’m obsessed with this backpack from @hellodayowls 😍

It has that perfect boho minimalist look that I love, in the perfect color for fall. This has become my go-to handbag for autumn. 

Perfect for all our outdoor adventures, hiking in the mountains, exploring the woods with my kids, and everything motherhood throws at me! 🥾 🧗🏼‍♀️ 🌲 

Learn more about this bag on my blog 🫶🏻

#backpacking #outdoorfashion #wildandfreemama #mountainmama #motherhoodjourney #minimalfashion
I miss summer already 😭 Take me back to a bett I miss summer already 😭

Take me back to a better place 👉🏻 summer time at @storylandnh !! 🥳🥳🥳🥳

Can’t wait to go again next year! 🙌🏻✨🤸🏻‍♀️

#summertime #familytime #familyadventures #motherhoodunplugged #childhoodunplugged
What they remember about their childhood is in you What they remember about their childhood is in your hands 🫶🏻

#motherhood #motherhoodrising #motherhoodunplugged #motherhoodthroughinstagram #motherhoodintheraw
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