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The Fashionable Housewife

The Fashionable Housewife

Because Moms Should Look Good, Too!

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6 Important Tips for an International Fashion Brand

Modified on March 1, 2021 at 5:51 PM

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Fashion is a hot item all over the world and a webshop is more important than ever. More brands choose to sell the clothing all over the world. An important step for any brand or company. We give you some important tips if you have just started your own international fashion brand or label and want to sell your product all over the world.

Tip #1: Branding is everything!

Three important components determine the speed at which your brand name is spread all over the world. International marketing with the use of influencers, a catchy name and logo, excellent product quality that people will talk about and that matches the needs of your target group.

To introduce your international fashion brand, a collaboration with influencers is definitely recommended. Well-known influencers from the country can introduce your label, after which you respond to repetition with remarketing. In the initial situation, other sales partners are also a crucial key to increasing your reach. It often happens that fashion companies engage retailers in the initial situation to market and sell the brand. After the brand becomes bigger companies often switch back to exclusivity from their own shop. Each country has its own sales channels that can be used for this.

Tip # 2: Don’t sell your products for too low a price!

If you want to ensure that consumers start talking about your product, the quality of your product is an important part. A higher price means better quality for many people. So make sure you don’t offer your clothes too cheaply.

If you sell your products for too low a price, people soon assume that the product is of very low quality. If you choose to offer your clothing for a higher price, it is important that it is of excellent quality. You don’t want people to spread the message that you sell low-quality clothing for very high prices.

It is one of the basic principles whereby one has an expectation of what one will get back for the price. So if you offer your products for a price which is too low, they will immediately accrue it with low quality.

Tip # 3: Translate your marketing into the language of the country

With a good international brand, translating your marketing is not always necessary. You can build an excellent name in the English language. To make it as simple as possible for consumers, it is advisable to translate your fashion webshop into the language of the specific country. This creates trust and shows that you are a reliable supplier for the specific country.

To translate your webshop and other documents, it is wise to call in a translation agency. A translation agency often employs native translators who understand the culture and dialect. Vooral voor MKB bedrijven is het van belang dat wanneer men de overstap maakt naar het buitenland alle documenten, online paginaโ€™s en overige onderdelen vertaald worden.

Tip 4: Create authority with famous people

An important characteristic of a good brand is that authority is created by linking important people to the brand. Think of the collaboration between Puma and Lionel Messi, but there are many more sports brands that link their brand to professional footballers with a certain status.

It works the same in every company. If you want to create brand awareness and ensure that your items go viral, it is also the ideal option for a international fashion brand to link your clothes to a famous person.

However, it is important that you choose a reliable person who does not get negative in the news.

Tip 5: Make use of national and international influencers

Just like famous people, there are a lot of influencers who have a wide reach on social channels. Important international influencers who have a wide reach in many countries, but also smaller national influencers who have a significant impact on a specific target groups. By using these influencers you immediately use this network and you have another channel where you can bring back your fashion brand.

However, it is important that you delve into the influencer and whether the reach is actually legitimate. It is more common at this time that likes and followers are bought to give the account more body. It is therefore wise to carefully research which accounts have a lot of followers and a lot of interaction with the posts. How do you reach important national influencers? These accounts often emerge as top accounts within the social media channel.

Extra tip: If you want to take maximum advantage of your marketing campaign, you often see that influencers have their own blog or website. During a collaboration, you can often force that you get a blog article about your international fashion brand, where you can also build on a bit of branding, but also on the link building of your own fashion website. The standard rule is that the more quality links you receive to your webshop, the better you will be found from the search engines.

Tip 6: Branding is based on repetition

Your entire branding is based on returning your fashion brand more often. The power of repetition is what makes people remember your brand. So do not launch a campaign for a short period of time, but ensure that you create continuity in your branding and strengthen it in various ways.

If you choose to spread your brand through influencers and, for example, via a TV advertisement, the logical next step is that you also respond to this with a remarketing campaign (display) via Google Ads, for example. If people then visit your website, they will also be triggered in a very cheap way with advertisements for the next 30 days.

It is therefore important that you have a plan to sell your brand and that you are consistent with your online and offline marketing. If you coordinate this properly, the effect of your branding campaign for your fashion brand will be enormous!

Good luck with building your international fashion brand!

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Posted By The Fashionable Housewife
on February 25, 2021 at 3:51 AM
Filed Under: Fashion Advice
Tagged With: ethical fashion brands, fashion, Fashion Advice, fashion brands, Fashion Tips, influencer, International Fashion Brand

About The Fashionable Housewife

Sarah-Jean Ballard is the Editor in Chief of The Fashionable Housewife blog and Founder of Fashionable Media. Married to a sexy Molecular Biologist, housewife, mom to 5, homeschooler, Certified Personal Nutritionist and entrepreneur who's mission is to help moms just like you look and feel GREAT! Other interests include dancing, yoga, positive intactivism, natural birth and breastfeeding support, babywearing, paleo & gluten-free cooking, and promoting an overall healthy lifestyle to all.

Disclaimer

The Fashionable Housewife is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for blogs and websites to earn advertising fees by advertising and linking to Amazon.com. We alsoย participateย in various other affiliate programs, and we sometimes get a commission on purchases made through our links. There is no extra cost to you! For more info, please see our Disclosure & Privacy Policy.

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Sarah-Jean Ballard

Hi! Iโ€™m Sarah-Jean. Iโ€™m a Christian, the wife of a handsome Molecular Biologist, and the homeschooling mother of 5 beautiful kids!

I enjoy homesteading, reading, writing, cooking, baking, crafting, home decorating, Xtend Barre, and of course,ย fashion!

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๐•Š๐•’๐•ฃ๐•’๐•™ | Fashionable Homemaker & Large Family Life
This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. ๐Ÿฅณ

Canโ€™t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. ๐Ÿคฏ Seems like yesterday he was in his walker on this back deck and it looked a lot better ๐Ÿ˜‚

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My first born son turned 13 years old today. ๐Ÿ˜ฑ My first born son turned 13 years old today. ๐Ÿ˜ฑ

Somebody hold me. ๐Ÿ˜ญ

I asked him if he could stay 12 for one more year but he didnโ€™t like that idea. ๐Ÿ˜’ Was worth a shot, right? 

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Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. ๐Ÿ‹๐Ÿผโ€โ™€๏ธ๐Ÿฅต

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.๐Ÿ˜ฑ

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. ๐ŸŒฑ 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

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Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! โ˜€๏ธ ๐Ÿ–๏ธ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

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Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Donโ€™t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If youโ€™re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! ๐Ÿ  ๐ŸŸ ๐Ÿฆ€ 

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This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. ๐Ÿฅณ

Canโ€™t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. ๐Ÿคฏ Seems like yesterday he was in his walker on this back deck and it looked a lot better ๐Ÿ˜‚

Thankful that @homedepot has great prices so we could finally afford to do this home reno project! ๐Ÿ’ช๐Ÿป๐ŸŽ‰

#motherhood #motherhoodunplugged #hereisourhomeschool #motherhoodthroughinstagram
My first born son turned 13 years old today. ๐Ÿ˜ฑ My first born son turned 13 years old today. ๐Ÿ˜ฑ

Somebody hold me. ๐Ÿ˜ญ

I asked him if he could stay 12 for one more year but he didnโ€™t like that idea. ๐Ÿ˜’ Was worth a shot, right? 

Scroll for the outtakes ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

This kid blows me away daily and makes me so proud to be his mom. I donโ€™t have enough words to describe how much I love this child. ๐Ÿ˜ญ

Drop a comment and wish this boy a happy birthday! ๐ŸŽ‰๐ŸŽ‚ 

#homeschoollife #homeschoolfamily #momlife #momlifeunfiltered #momlifeunplugged
Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. ๐Ÿ‹๐Ÿผโ€โ™€๏ธ๐Ÿฅต

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.๐Ÿ˜ฑ

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. ๐ŸŒฑ 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

@lostempireherbs #lostempireherbs #holistichealth #holistichealing #holisticwellness #holisticlifestyle #motherhoodunplugged #motherhoodjourney #motherhoodthroughinstagram #unleashthepowerofnature #rootingforyourhealth #hormonehealth @apexdropofficial
Slow down a little and visit @storylandnh !! It s Slow down a little and visit @storylandnh !!

It seems like summer is almost over and youโ€™re probably scrambling to get all the things done on your bucket list. But donโ€™t forget to slow down and have some fun with your kids this summer!!

Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! โ˜€๏ธ ๐Ÿ–๏ธ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

#motherhoodunplugged #motherhoodjourney #momlifeunfiltered #motherhoodrising #motherhoodthroughinstagram
Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Donโ€™t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If youโ€™re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! ๐Ÿ  ๐ŸŸ ๐Ÿฆ€ 

COMMENT and tell me which part your kiddos would like the best! ๐Ÿ‘‡๐Ÿป

 #familytime #motherhoodunplugged #momlifeunfiltered #whitemountains #familygoals #familyfriendly
Donโ€™t be fooled. You donโ€™t need the perfect br Donโ€™t be fooled. You donโ€™t need the perfect branch to hang a swing in your yard. All you need is a tree and Slackers Build A Branch!

I got mine from @bolderplay! ๐Ÿฅณ

Would this product solve a common problem for you too?! Comment and let me know! ๐Ÿ‘‡๐Ÿป

Motherhood is hard. Sometimes cool products make it easier! ๐Ÿ’๐Ÿผโ€โ™€๏ธ

#motherhoodunplugged #motherhoodrising #momlifebelike #motherhoodthroughinstagram #motherhoodjourney
Youโ€™re so exhausted you feel like youโ€™re gonna Youโ€™re so exhausted you feel like youโ€™re gonna die, but thenโ€ฆ
.
.
.
.
.
.
SURPRISE!!
.
.
You canโ€™t fall asleep!!!!!
.
.
.
Oh the joys of motherhood! Anyone else relate?!! ๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿฅฑ๐Ÿ˜ณ๐Ÿ˜ณ๐Ÿ˜ณ

#momhumor #honestmom #parentinghumor #motherhoodunplugged #motherhoodjourney #motherhoodrising
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