Fashion is a hot item all over the world and a webshop is more important than ever. More brands choose to sell the clothing all over the world. An important step for any brand or company. We give you some important tips if you have just started your own international fashion brand or label and want to sell your product all over the world.
Tip #1: Branding is everything!
Three important components determine the speed at which your brand name is spread all over the world. International marketing with the use of influencers, a catchy name and logo, excellent product quality that people will talk about and that matches the needs of your target group.
To introduce your international fashion brand, a collaboration with influencers is definitely recommended. Well-known influencers from the country can introduce your label, after which you respond to repetition with remarketing. In the initial situation, other sales partners are also a crucial key to increasing your reach. It often happens that fashion companies engage retailers in the initial situation to market and sell the brand. After the brand becomes bigger companies often switch back to exclusivity from their own shop. Each country has its own sales channels that can be used for this.
Tip # 2: Don’t sell your products for too low a price!
If you want to ensure that consumers start talking about your product, the quality of your product is an important part. A higher price means better quality for many people. So make sure you don’t offer your clothes too cheaply.
If you sell your products for too low a price, people soon assume that the product is of very low quality. If you choose to offer your clothing for a higher price, it is important that it is of excellent quality. You don’t want people to spread the message that you sell low-quality clothing for very high prices.
It is one of the basic principles whereby one has an expectation of what one will get back for the price. So if you offer your products for a price which is too low, they will immediately accrue it with low quality.
Tip # 3: Translate your marketing into the language of the country
With a good international brand, translating your marketing is not always necessary. You can build an excellent name in the English language. To make it as simple as possible for consumers, it is advisable to translate your fashion webshop into the language of the specific country. This creates trust and shows that you are a reliable supplier for the specific country.
To translate your webshop and other documents, it is wise to call in a translation agency. A translation agency often employs native translators who understand the culture and dialect. Vooral voor MKB bedrijven is het van belang dat wanneer men de overstap maakt naar het buitenland alle documenten, online pagina’s en overige onderdelen vertaald worden.
Tip 4: Create authority with famous people
An important characteristic of a good brand is that authority is created by linking important people to the brand. Think of the collaboration between Puma and Lionel Messi, but there are many more sports brands that link their brand to professional footballers with a certain status.
However, it is important that you choose a reliable person who does not get negative in the news.
Tip 5: Make use of national and international influencers
Just like famous people, there are a lot of influencers who have a wide reach on social channels. Important international influencers who have a wide reach in many countries, but also smaller national influencers who have a significant impact on a specific target groups. By using these influencers you immediately use this network and you have another channel where you can bring back your fashion brand.
However, it is important that you delve into the influencer and whether the reach is actually legitimate. It is more common at this time that likes and followers are bought to give the account more body. It is therefore wise to carefully research which accounts have a lot of followers and a lot of interaction with the posts. How do you reach important national influencers? These accounts often emerge as top accounts within the social media channel.
Tip 6: Branding is based on repetition
Your entire branding is based on returning your fashion brand more often. The power of repetition is what makes people remember your brand. So do not launch a campaign for a short period of time, but ensure that you create continuity in your branding and strengthen it in various ways.
If you choose to spread your brand through influencers and, for example, via a TV advertisement, the logical next step is that you also respond to this with a remarketing campaign (display) via Google Ads, for example. If people then visit your website, they will also be triggered in a very cheap way with advertisements for the next 30 days.
It is therefore important that you have a plan to sell your brand and that you are consistent with your online and offline marketing. If you coordinate this properly, the effect of your branding campaign for your fashion brand will be enormous!
Good luck with building your international fashion brand!