You’re looking at the gorgeous ad for Make Up For Ever spring 2011. The very first unretouched make-up ad! I think it looks amazing!!
Creator, and Artistic Director Dany Sanz came up for the concept of this shoot and everything was shot in Paris back in December 2010. The shoot was certified by a notary public as not being digitally retouched, so that there would be no dispute. Look how real and stunning the model looks!
Make Up For Ever launched this campaign to show women that we can be flawless without resorting to digital retouching. It’s no secret that camera’s can pick-up on imperfections, especially when there’s tons of lights highlighting them, but the Make up For Ever HD Invisible Cover Foundation range can give you flawless results without any digital enhancement. It’s basically a retouching in a bottle! Celebrities get this done to achieve perfection and come across looking almost anamatronic. In recent years it has truly gotten out of hand. Well, from now on no more models shown in Make Up for Ever ads will be retouched!
Check out their minisite www.hd-not-retouched.com, it has all of the info about this campaign and a very fun behind the scenes video!! To download the video and spread the news about this awesome (and hopefully, soon to be popular) trend click here.
What’s your favorite “retouching” foundation? Will you be trying out the HD Invisible Cover Foundation?