Mary-Kate and Ashley Olsen are two (one?) of my favorite designers. I love the luxury pieces they design for their label The Row, and their Elizabeth & James line offers wonderful hip pieces at more reasonable prices. They even have a junior line, Olsenboy, which is exclusive to JC Penney. On Friday they launched StyleMint, an on-line site that sells Olsen designed t-shirts for $29.99 each. After taking a quiz to determine your style profile, the site selects t-shirts that meet your fashion personality, and you can choose to purchase or not purchase the selections. The formula is similar to a lot of on-line shopping sites that now offer targeted merchandise at fixed monthly prices, the only caveat with many of these sites being the auto-bill feature if you forget to opt out of your monthly commitment.
StyleMint was founded on the basis that one of the twins couldn’t find the perfect t-shirt, so they decided to design their own. The t-shirts on StyleMint are fun and fashionable, if a little basic. But then again, they do call it the Basic White T, don’t they! My favorite is the “No…is a full sentence” shirt that is featured in this inaugural month.
I trust the Olsens to offer a high quality product, based on the calibre of their other design ventures. So click on over to StyleMint.com and take your fashion personality quiz. Maybe you’ll find your perfect t-shirt on the site. If you do, let us know!