The biggest nail polish trend for Fall 2009 is matte. Myself, I’m a high gloss type of gal, but many top brands such as OPI and Zoya are releasing matte collection for Fall.
As you can see above, that’s Karen O from the Yeah Yeah Yeahs wearing KO Knockout Nail Polish in Flatte Black. While I think matte nail polish looks pretty cool on her, I’m not so sure I rock this trend. I love nail polish as much as the next girl, but I only have so many fingers. I don’t want to run out and buy a bunch of matte nail polish only to find out that I hate the look of it or have it go out of style before the snow flies.
This fab topcoat allows you to wear any of the gorgeous colors you already have and love, and make them instantly matte! Matte About You uses the same salon-proven, long-lasting durability as all Essie products, so you can rest assured your manicure will last more than 1 day. Simply apply the matte topcoat over any nail polish for the perfect no-luster finish that is all the rage for Fall 2009. And remember that Essie polish contains no formaldehyde, no toluene and no DBP.
โA matte finish is very fashion-forward,โ explains Essie Weingarten, founder and president of Essie Cosmetics. โWe developed Matte About You so you can still wear the colors you love โ classics and hot-right-now โ but with a striking matte finish. A totally unique approach to wearing color.โ
Although it isn’t officially released yet, I found it for sale already on Amazon.com.
Matte About You will be available at www.essie.com and beauty destinations nationwide in August 2009 and will retail for $10.00. (But sometimes you can get it cheaper!)
For more information on this trend, check out the article in the LA Times and on Allure.com.
