Just in time for Miami Swim Week, eveningwear brand Donna Leah Designs celebrates the launch of her new Sizzle Series. It’s the versatile piece that goes from beach to bar and beyond in an instant.
Helping to share in the excitement during the week is the self-proclaimed “your fashionable chaotic bestie” and fashion influencer, Lexicon of Style. Stay tuned and watch her social channels to see what she has in store at lexiconofstyle!
What’s so special about Miami Swim Week? Some say it’s the splashiest show that happens all year! Taking place from July 14-21, 2022, it’s the place where new and venerable swimwear brands come to show off their best and brightest pieces. Miami has become a hot spot for everything from Art Basel to Bitcoin, and no one’s surprised that swim keeps getting bigger and more exciting each year. This year there’s so much to see from The Society Fashion Week x Miami, Fashion Experience which is said to be transforming the industry. That’s also being done with leading Fashion Designers, plus a bit of entertainment along the way!
Miami Swim Week first started in 2004 and since then it has become a mecca for industry insiders, artists, and designers who seek to experience swimwear and resort wear in a whole new way. What’s exciting about this event, is that it first started as an industry and trade event and has since expanded to an extravaganza. It’s attended by consumers and audiences that love to know what’s new and next. Part of the Week’s success came from the growing number of celebrities and jet setters that have attended the shows over the years.
Some are asking how an eveningwear designer got inspired to design a line of swim cover-ups and the answer is simple. “So many people want to travel this summer, but those in Miami know that we feel like we are on vacation every day! The colors, the ocean, the golden hour when the sun sets are all so inspiring to me. It always has been,” says the designer, Donna Leah. “I wanted to take my love for eveningwear and take it to a new place. That means keeping everything that my brand is known for, like shine and color, and creating a versatile piece that can be worn for many occasions – including a swim cover up!”
As swimwear styles from bikinis to tankinis are being reimagined and reinvented, so is the often not thought about cover-up. People are going out more, meeting friends, and thinking about what they want to wear for every occasion – not just special occasions. The new collection includes seven sizzling styles in an easy-to-wear one-size-fits all. Donna Leah Designs is creating the opportunity for fashionistas to experience extravagance at every point in their day, including the beach and less formal events.
The designer goes on to explain, “We have all been very serious of the past few years and I felt that it was time to explore new fashion options and how we want to communicate how we feel this summer. Miami Swim Week feels like the perfect place to tell this story.”