Can you imagine slimming down one size without surgically removing excess fat or dieting? Introducing DESI, the jeanswear collection that not only trims and slims the body in all the right places but also moves comfortably with the body’s every movement.
DESI, a division of Dish Jeans Ltd. has been conceived to respond to women’s plea for a jean collection that would make them look and feel good no matter what their shape may be. Plus, the collection has been designed with “no bag/no sag” technology providing women with the sleek and stay-trim body they have been searching for in a jean.
Donald Johannesson creative director for Dish Jeans calls the process by which he gets these slimming results “lipoconstruction.”
“First of all, the actual construction and cut of the jean lifts the butt and tones the belly. Then, by using a revolutionary stretch fabric which uses a fiber that has polyester and lycra spun together, the wearer is further assured of a smooth silhouette that will retain its true shape all day long without the usual growth found in most other stretch jeans! And this collection is so resilient and comfortable it wouldn’t be out of the realm of possibility to even exercise in a pair.”
The DESI Jean can remove up to 1 ½” in the tummy area through the construction of the front pockets. Need the butt lifted without surgery? DESI can accomplish this by the angle of how the back pockets are placed and the cut of the back crotch shaping. Next, by eliminating excess fabric in the back of the thigh the butt looks smaller, higher and more rounded.
Here are their picks to best flatter your particular body type:
HOURGLASS: Try the Sophia, a curvy fit that adds length to the torso and gives the illusion of extra height.
INVERTED TRIANGLE: The mid-rise Barbra provides a smooth curve from waist to hip.
TRIANGLE: To balance the hips relative to the shoulders, the tailored mid-rise Faye trims away excess fabric.
SLIM RECTANGLES: Try the Julie, a low-rise tailored fit, or Maggie, a trim-fit mid-rise – which shorten the distance between the waist and hip, helping keep hips & things narrow, while making the torso look longer and thinner.
REGULAR RECTANGLES: The Katharine trims hips and looks balanced to the shoulder.
Welcome to a new generation of excitingly innovative jeanswear products for the new modern woman. “DESI” finally makes its debut! We know that the woman of today is far different than the same woman just five years ago. She is a more adventurous consumer now who will not sit back and just age quietly. She may be over 40, but to her 80 is the start of old! She’s fighting and kicking – and winning the battle as she constantly strives to be more comfortable in her own skin. She feels sexy but doesn’t need to flaunt it – she’s already been there. What she does want, though, is to look fantastic and feel great about herself in pure, clean, and uncluttered up-to-date sophisticated jeans featuring exciting fabrics and washes – the look of her daughters and nieces but in fits to compliment her own shape and lifestyle. She’s adamant about looking modern because she can’t bear to look frumpy, but above all, this woman demands her own brand of built-in comfort and control without losing that desired edgy look. She is the aficionado of “DESI”. Showcasing the most important of-the-moment jean trends, “DESI” is designed for this strong modern woman, giving her a truly contemporary persona, but built specifically for her to look good in feel-good fits adjusted to her own body’s needs as she celebrates her curves!
The key to the desirable fits of “DESI” is their attention to the actual ergonomics of a woman’s body – the technique of constructing a garment to follow the natural contours and shape of the human form for a better look, feel, and overall fit. Every garment is thought out from beginning to end. Styles are absolutely pure, letting the modernity show through … but don’t be mislead by their simplicity. Each and every piece has been built and shaped by exacting specifications to stand on its own, with meticulous attention having been paid to every detail! Whether it involves achieving each of the six different flattering fits through combining the real curve of the hips and the actual shaping of the thighs along with the positioning of the rise in constructing younger attitudes while maintaining comfort and good looks (no muffin-tops here!); the subtle control of the tummy and butt through “lipoconstruction” for perfect camouflaging of those perceived problem areas every time; the development of flattering leg silhouettes for every figure; a variety of current leg lengths for each seasonal change; additional specialty fittings for petites and talls – all these jeanswear products by “DESI” have been fitted to perfection with just the right placement of seamings and details to enhance comfort and style. They have also been identified and named after icons from this woman’s celebrity-watching past to further enhance the emotional bonding experience as she finds her new friends for life!
For now you can visit www.dishjeans.com and send an email to be directed to a store in your area or directed to someone you can contact about online sales inquiries.