A lot of skincare brands have talked about personalization based on customer needs. But no one was thinking about this in terms of hair care – at least until Function of Beauty showed up on the scene. The company makes customized shampoo and conditioner based on a quiz that customers take on its website. By answering a few questions about their hair type and hair goals, they can choose products that are tailor made just for them.
The product bottles are even personalized with the customer’s name. But a cute bottle and a pretty instagram picture aren’t the same as a product that actually works. Putting Function of Beauty to the test was the next step to find out whether the company’s customized hair care products lived up to the hype. Most people don’t think about getting customized hair care products, or they assume that the cost would be too high. With this company, the lower price and wide range of options make choosing something new and different more appealing.
A group of MIT data scientists and engineers creating customized hair care products may seem strange, but with the customer base that Function of Beauty is building, there must be something to it. The algorithm that the company has designed allows it to offer customized hair care solutions that are tailored to individual customers at prices that are very reasonable for the level of customization and quality. With packaging and ingredient options that create a variety of potential combinations, there really is something for everyone.
The biggest thing for most customers is that they can customize their options to get a product that provides the most benefits. For some people, it can be hard to know which products to use. For example, one reviewer has hair that is oily at the roots but gets dry and damaged on the ends from repeated styling. That can make it difficult to know which products will work, since any options seem like they would be at odds with one another in their goals.
When you take the Function of Beauty quiz, you’re asked about your hair type, along with your needs and goals. It’s important for customers to answer all of the questions because they might have the same hair type as someone else, but their needs or goals could be very different. After choosing a hair type and answering the other questions, customers get to pick the fragrance and color that they want for their hair care products to add to the level of customization.
After picking product sizes and deciding whether to reorder automatically, it’s time to place the order. After that, it takes about a week to get the products. The customer’s name goes on the bottles, which is a nice personalized touch. The colors are generally better looking in person, and the scents are sweet. Products from Function of Beauty can help balance hair needs for better looking and feeling hair.
Not only does the company have customized hair care products, but it also offers leave-in conditioners, masks, serums, purple shampoos, and a body wash and lotion duo. The company’s offerings continue to grow, which makes many reviewers and customers happy with everything Function of Beauty has to offer. Now that their customized hair care products are doing so well and the other product offerings have come out, the company is poised to provide even more options.
There hasn’t been specific discussion about what the company will offer next, but Function of Beauty is listening to its customers to learn what they want and need from its product line. Options for more science-based skincare options may be coming in the future. For anyone who wants to try the company’s hair care offerings, with so many potential combinations, they’re sure to get the quality and value that they’re looking for.
Reviewers concerned about oily hair have found that Function of Beauty hair care products do a good job of reducing the amount of oil at the roots of their hair while retaining moisture in the rest of it. This can help reduce the damage caused by frequent styling and lead to less frizz. For people with dry hair, whether from styling or genetics, having a lower level of frizz is important and can provide more confidence and happiness.
By having so many potential combinations of product ingredients and packaging, Function of Beauty can focus on what its customers want and need from its product offerings. Anyone looking for a truly customized hair care option can find it from this company, in the quality they want and the options they prefer. From color and fragrance to options for all types of hair and goals, Function of Beauty understands what hair care customers are looking for and how to help ensure that they get what matters to them and their beauty routine.
About Function of Beauty
Function of Beauty was founded in 2015 and is headquartered in the Greater New York area. MIT grads Zahir Dossa and Joshua Maciejewski, along with cosmetic chemist Hien Nguyen, started the company and funded its humble beginnings with their own money. Later, a friends and family round raised an additional $100,000 for the company. Since its creation, Function of Beauty has offered customizable hair care options for customers who want and need something different. Everything is sold online, which helps keep the costs of the products lower than might be expected for the quality and customization involved. The company has recently moved into the body care arena, with a customizable lotion and body wash duo.
