This summer shopping for jeans just got as easy as one, two, three…make that red, yellow, blue for the more than 60 million plus-size women in America.
As the result of the most extensive sizing study of plus-size women in fashion history, the nation’s top plus-size retailer, Lane Bryant has revolutionized the way women shop for jeans – called Right Fit.
Lane Bryant discovered that there are three distinct shapes that fit women’s bodies – so not all size 14 are the same. Women are either a yellow, red, or blue shape.
• Yellow – straight through the waist and hips
• Red – slightly curved from the wait to hips
• Blue – fullest at hips
The stats were discovered using a 3-D technology on more than 13,000 customers and 2.7 billion points of body measurement. The result is a breakthrough collaboration of technology, fashion and fit with three ultimate pant fits that will flatter every woman. Here are some other key findings:
• Body shapes defy ethnicity – crossover amongst all body shapes
• Women’s sportswear was originally designed and sized off a 1940 study of 15,000 women
There will be a lot of fashion stories making news this fall – but this story reaches your demographic and isn’t just about the “next best thing.” It’s really a denim revolution.
The media release says:
LANE BRYANT Starts Revolution in Sizing Technology Where
ALL Plus-Size Women Get A Customized Fit
Posted: July 9th, 2007 9:29 am
Gone are the days of gaping waist bands and super-snug thighs– Right Fit jeans take the guesswork out of shopping for a new pair of jeans and answers the prayers of millions of plus-size women. After years of research, Lane Bryant, the largest plus-size apparel retailer in the world, has developed a simple formula for finding the perfect pair of jeans that will revolutionize the way women shop. It all boils down to three colors: Red, Yellow and Blue. Lane Bryant is now asking women “Which color are you?”
“Jeans shopping has terrorized curvy women for years,” said LuAnn Via, president of Lane Bryant. “We understand that no two plus-size bodies are alike and have now created Right Fit to provide customized fit for every woman no matter her shape or size.”
Right Fit divides plus-size women into three distinct categories based on individual body shape and size – not just the size that fits your largest body part. A Yellow body type is straight from the waist through the hips. Women with a Red fit are slightly curved from the waist to the hips. A woman with a Blue body type has a small waist and is fullest at the hips.
For the first time in more than 60 years, the most extensive sizing study was recently conducted by Lane Bryant. Over the course of three years, Lane Bryant used cutting edge technology to scan 14,000 women’s bodies and compiled the data to give their design team precise and scientific information about how plus-size bodies are shaped and how to fit those bodies. With the assistance of the Intellifit machine, which records over 200,000 data points within ten seconds using low-powered radio waves, Intellifit measured thousands of women to paint a clear and precise picture of how their bodies are shaped.
In addition to this cutting edge fit breakthrough, Lane Bryant is aiding the customer’s ability to find her correct size. Based on the new design of hip/waist ratio in the construction of the jeans, a woman’s typical jeans size can be completely different than what she has previously worn thus, a completely new sizing system was born. Right Fit jeans will be available in sizes 1 to 8 — representing her size number to go along with her new color and customized shape.
Righfit.com, an interactive website (scheduled to launch July 9) where customers can learn more about the technology behind Right Fit’s products, will also include a quick and easy to use sizing calculator to help customers discover her size, shape and color.
Right Fit jeans are available in different styles: classic, flare and boot cut; lengths: petite, average and tall; and washes: light rinse, medium vintage, dark blast, and dark rinse.
With over 800 stores, Lane Bryant, the nation’s largest women’s plus-size specialty apparel retailer, provides stylish, high-quality fashion for plus-size women in sizes 14-28. Lane Bryant offers a wide selection of apparel from career to casual – as well as a collection of accessories, hosiery and intimate apparel. [more…]