Valentine’s Day is right around the corner and research shows that the #1 gift this year is actually the simplest gesture that speaks volumes. It’s a kiss, according to the new NIVEA “American Mood Monitor” conducted by one of the world’s leading consumer research companies, Iconoculture.
So what is American saying and what do they really want for Valentine’s Day? Here are the results from the research:
It’s an “Appreciation Economy”: Keep the pricey gifts at bay! It’s simplicity that speaks volumes actually. Consumers are keyed in on authentic everyday occurrences that demonstrate love, thoughtfulness and appreciation. Letting loved ones feel understood and cared for are impactful ways to keep romance alive and couples connected.
Making virtual connections: Consumers tweet, blog, talk and read on forums, so online openness and sharing of public information is on the uptick.
NIVEA’s XOXO Chain lets consumers share virtual hugs and kisses. The online program runs through Valentine’s Day and all are invited to share, and show, the love at NIVEAusa.com/xoxochain by uploading their own photos and videos to the site. Nothing mushy here — $1 from each XO will be donated to Big Brothers Big Sisters organization.
Make that kiss memorable: Simple, heartfelt gestures are the best way to offer the gift of love. In fact, the most desired gift this Valentine’s Day is a kiss. Luckily, NIVEA Lip Care offers a wide variety of products to perfect that pucker so you’re irresistibly kissable.
Enriched with natural Beeswax and Shea Butter, Nivea Lip Care A Kiss Of Moisture, Nivea Lip Care A Kiss Of Shimmer and Nivea Lip Care A Kiss Of Flavor range (cherry, passion fruit, pearly shimmer) will hydrate and offer long-lasting protection for soft, yummy kissable lips — Price: $2.99.
Enriched with natural Shea Butter and Vitamin E, NIVEA’s Glossy Lip Care range (Natural, Pink, Red) of squeezable tubes leaves smooth lips with a sheer, glossy shine and a hint of color – Price: $3.29
And NIVEA’s got you covered when it comes to hugs too. Two-thirds of participants in the NIVEA American Mood Monitor research self-identify as huggers, so warm, lingering embraces are just as vital when showing affection. NIVEA offers both a hydrating body wash and lotion for smooth, huggable skin.
Nivea Body Wash Touch of Sparkle Cream Oil with white calla scent and diamond powder leaves skin soft and shimmering (Price $6.49 for 16.9 OZ.).
Nivea Body Smooth Sensation (Price $4.99 for 8.4 oz, $6.99 for 13.5 oz.) Body Lotion is infused with Shea Butter and Vitamin E to hydrate dry skin. The fast absorbing lotion nourishes skin to keep it super soft and hug-ready!
NIVEA Body Tip: Apply after your shower while skin is still damp to lock in moisture. For more information on NIVEA, visit NIVEAusa.com.
Happy Valentine’s Day!