The Banana Republic unit of Gap Inc., which has teamed up previously with “Mad Men” for marketing promotions, is doing so again this summer with what will be their most extensive joint effort to date. The centerpiece of the new promotion is a collection of men’s and women’s fashions, to be sold in Banana Republic stores and online, based on how the characters on “Mad Men” look.
There will be 65 items in the so-called capsule collection, which are to carry co-branded labels bearing the logos of “Mad Men” and Banana Republic. The merchandise is to be priced the same as similar regular items sold in Banana Republic stores and on bananarepublic.com.
The clothing and accessories like suits, dresses, ties, sweaters, hats, skirts, coats and blouses are influenced by “Mad Men,” which takes place in the 1960s. But they are intended to reflect the sensibilities — and the fit requirements — of contemporary shoppers.
The “Mad Men” collection is to come out in August, when the AMC cable channel was expected to be presenting episodes of the show’s fifth season. (The first four seasons made their debuts from summer 2007 through summer 2010.) However, a dispute between AMC and Matthew Weiner, the creator of the series, has delayed Season 5 until early 2012.
via Stylebistro
