I discovered Shopbop a few years ago through a friend whose fashion sense I greatly admired. Sure the web site can be pricey, and the models all look very sullen and unhappy, but the vast, and I do mean VAST selection of goodies keeps me enthralled, and I love their Ultimate Closet features and the designer look books that they publish on a regular basis.
One of the nice features on Shopbop is their “Favorites” feature. Click the little grey heart under each piece shown on the site, and it becomes one of your “Favorites”. Then, when the piece goes on sale, you get an email notification that one of the items you want is now more affordable and more attractive than ever! Where I think this feature will come in really handy is in January when thousands of retailers reduce the price on thousands of things. Imagine getting an email that all the stuff you asked Santa for (that he fogot to get you!) is now on sale.
In my experience Shopbop is pretty good with their inventory volume. Of course things do sell out, but sometimes they will send you a low inventory alert too so you can make that all important decision to click or not click on the shopping cart. I received an email this morning that something that I had put in my virtual cart two days ago (and just couldn’t commit to) was now 30% off and a whole lot more attractive!
With a little planning and imagination, January might turn out to be a great shopping month!
