Whether you need custom-branded clothing for uniforms, promotional swag, or as merch to sell on social media platforms, the process of designing custom screen prints is an exciting opportunity to get creative.
When you partner with one of the leading printing and embroidery companies in Montreal, designing custom-printed and embroidered apparel is an easy, one-stop solution you can complete in minutes, whether you need 12 pieces or 1200.
Here are some valuable tips, tricks, and best practices to help you unleash your creativity and design screen prints that leave a lasting impression of your brand everywhere they go.
Understand Your Brand and Audience
Before diving into the design process, it’s crucial to have a clear understanding of your brand and target audience. Define your brand’s identity, values, and personality, as this will guide your design choices. Consider the preferences and interests of your audience, as the design should resonate with them. Whether it’s a bold and modern design for a tech startup or an elegant and sophisticated design for a high-end boutique, aligning your design with your brand and audience is key.
Research and Gather Inspiration
Inspiration can come from various sources, so take the time to research and gather ideas. Explore different design styles, trends, and themes that relate to your brand or industry. Look for inspiration in art, nature, fashion, or even Montreal’s rich cultural heritage. This research phase will help you develop a visual direction for your design and ensure it stands out from the crowd.
Keep it Simple and Memorable
When it comes to custom screen print and embroidery designs, simplicity is often key. Aim for a clean and clear design that can be easily understood at a glance. Avoid cluttering your design with excessive details or text. Focus on creating a memorable visual impact that captures the essence of your brand or message. Remember, sometimes less is more.
Play with Colors
Colors have a significant impact on the visual appeal and message of your design. Consider your brand’s color palette and choose colors that complement your brand identity. Experiment with different color combinations to find the right balance between harmony and contrast.
Keep in mind the printing or embroidery limitations, as some intricate color gradients may not translate well onto apparel. Test your design with different color variations to ensure it looks vibrant and stands out when printed.
Photo by Liza Summer via Pexels
Typography and Fonts
If your design incorporates text, carefully choose fonts that reflect your brand’s personality and are legible in various sizes. Consider readability and make sure the font style matches the overall design aesthetic. Avoid using too many fonts, as it can create a cluttered and inconsistent look. A well-chosen font can elevate the impact of your design and make your message more impactful.
Design Placement and Scaling
Think about where you want your design to be placed on the apparel. Whether it’s the front, back, sleeve, or chest area, consider the size and scale of your design in relation to the garment. For example, a small and intricate design might work well on a sleeve, while a bold and statement design could be positioned on the back. Experiment with different placements to find the most visually appealing and balanced option.
Collaborate with Professional Designers
If you’re not confident in your design skills or want a more polished result, don’t hesitate to collaborate with professional designers.
Many custom apparel services offer design assistance, allowing you to work closely with experienced designers who can bring your vision to life. Their expertise can help refine your ideas, ensure optimal design compatibility with different apparel items, and provide valuable insights into the printing or embroidery process.
Seek Feedback and Iterate
Once you have a design concept, seek feedback from trusted colleagues, friends, or even your target audience. Constructive feedback can help identify areas of improvement and provide fresh perspectives. Iterate on your design based on the feedback received, refining and fine-tuning it until you achieve your desired outcome.