Marking their second collaboration together, Sanrio and Forever 21 have partnered to launch Hello Kitty Forever, a new collection that includes home decor items, apparel, accessories, travel items and lots more.
Jill Koch, Senior Vice President of Brand Management and Marketing, Sanrio, Inc said:
Hello Kitty Forever mixes fashion silhouettes with unique prints and designs inspired by Sanrio. As an extension of our collaboration with Forever 21, we included travel accessories and home décor to complement the collection and offer a greater selection of lifestyle products for the fans.
With over 110 styles to choose from and a price range of $4.80 to $29.80, Hello Kitty Forever is an affordable, fashion-conscious collection that’s perfect for women who are fans of the Sanrio characters and bold, bright prints.
The complete collection includes: