Sanrio & Forever 21 Partner for Limited Edition Collection

Marking their second collaboration together, Sanrio and Forever 21 have partnered to launch Hello Kitty Forever, a new collection that includes home decor items, apparel, accessories, travel items and lots more.

Jill Koch, Senior Vice President of Brand Management and Marketing, Sanrio, Inc said:

Hello Kitty Forever mixes fashion silhouettes with unique prints and designs inspired by Sanrio. As an extension of our collaboration with Forever 21, we included travel accessories and home d├ęcor to complement the collection and offer a greater selection of lifestyle products for the fans.

With over 110 styles to choose from and a price range of $4.80 to $29.80, Hello Kitty Forever is an affordable, fashion-conscious collection that’s perfect for women who are fans of the Sanrio characters and bold, bright prints.

The complete collection includes:

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