Once again, Dove has literally brought me to tears… This time with their #ChooseBeautiful campaign…
A staggering 96% of women do not choose the word ‘beautiful’ to describe how they look.  Dove believes feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. Through a candid, eye-opening film shot in five countries across the globe, Dove is launching the Choose Beautiful campaign to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.
The Dove Choose Beautiful film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paulo considering their own beauty. The women made a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’ The film reveals that women often struggle with recognizing their own beauty, but that when women feel beautiful, they radiate with happiness and confidence.
While Dove might not be my favorite brand of beauty products on the planet, I certainly applaud Dove time and time again for their dedication and mission to change the way women see themselves. Don’t get me wrong, there are some Dove products that I LOVE and I’m totally hooked on, but my point is that regardless of whatever products they have on the market, their positive campaigns are always a head above the rest.
Are you crying?
We tend to think we shouldn’t see ourselves as beautiful because how could we possibly compare ourselves to the truly “beautiful” celebrities and models in the world today? How can we call ourselves beautiful?!
At the beginning of the video, I saw the women walking in the “average” door and I thought to myself how even though I thought the women in the video were beautiful, I understood why they would walk through the “average” door. Why would I choose the “average” door for myself? Because, what if God forbid if someone saw me walking through the “beautiful” door and judged me as not truly being worthy of walking through the “beautiful” door?! What if someone thought I was being egotistical? Vain? Narcissistic?! Better be safe than sorry and just go through the “Average” door to avoid the haters, right?
It’s time we stop improperly judging ourselves and downgrading ourselves just to avoid judgement from people who shouldn’t be judging us. When it comes to our looks and how we feel about ourselves, other people’s opinions shouldn’t matter!
Be proud of who you are. Choose Beautiful.