While plenty of people pick the right jewelry for purely aesthetic reasons, it is sensible to think about the pieces you select in terms of their investment potential and likelihood to hold their value in the long term. As this is a $300 billion market, the sheer amount of choice can be a pitfall.
Here is a look at why opting for designer gold earrings and other high end jewelry is actually a lot more sensible than saving some cash and settling for products that won’t be worth anything the second you complete the transaction.
Fashion is fickle
If you are intent on keeping up with the latest trends, then you also need to be prepared to accept that fads tend to have a short shelf life. Because of this, on-trend jewelry which is hot one day could quickly fall out of favor the next, leaving you with pieces that you can no longer wear and will be unable to sell.
Conversely, if you are a bit more discerning about the right jewelry to buy, you can get truly timeless pieces that will still be desirable and valuable decades down the line.
Branding is important
As with many areas of fashion, the value of jewelry is not only tied to the materials used, but also the brand behind the pieces in question.
Pieces from a well known designer will hold their value and even appreciate over time, whereas no-name items or those from a less established outlet might remain in obscurity and struggle to find a buyer when the time comes.
When working out which jewelry to order, the quality of the product should be close to the top of the agenda and this is definitely something you need to be prepared to pay for. Think of jewelry as an investment, rather than some disposable asset, and you will find it much easier to justify spending more for a high-quality item that will stand the test of time.
Quality will also show in the fit and finish of the pieces you procure; cut corners on cost and you are likely to get items that are clearly from the lower end of the price spectrum, which will be obvious to others and thus completely defeat the point of the purchase in the first place.
Heirlooms have to come from somewhere
Jewelry is not just something that women wear for their own enjoyment; it can also form part of the legacy that they pass on to their children and grandchildren. If the right jewelry you buy has no real chance of retaining its value over time, then it is not going to have the same impact as an heirloom.
If, on the other hand, you are eager to own the right jewelry that can be handed down through the generations, keeping your memory alive, then buying high-quality pieces today will set you in good stead, so long as you consider who to leave your jewelry to in order to avoid upset.