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The Fashionable Housewife

The Fashionable Housewife

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Why Good Branding Is Vital for Your Marketing Strategy

Modified on August 27, 2018 at 9:13 PM

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When trying to explain what branding is all about, many marketers will start off with the textbook definition and then go on to show you how branding today is so much more. Sometimes that can be an exercise in futility because of all the layers that good branding involves. In the process of trying to show you how branding has evolved over the years, something gets lost in the translation. Instead of comparing what brand used to mean to most marketers with what it has come to mean today, letโ€™s take a look at some examples of good branding. With that, youโ€™ll understand why it is vital for your marketing strategy.

When Is a Coke Not a Coke?

Does that sound like a childrenโ€™s puzzle to you? Perhaps it does, but not if youโ€™ve ever lived in the Deep South! The Coca Cola (Coke brand) Company has done such a good job of branding that people who live in states like Georgia or Tennessee often refer to any carbonated soft drink as a Coke. In fact, any cola is referred to as a Coke but actually, Coke is a brand name of the Coca Cola. Itโ€™s the โ€˜real thingโ€™. A Pepsi is a cola but not a Coke.

In some southern states, youโ€™ll hear people say they are going to the fridge for a โ€˜Cokeโ€™ and return with an orange soda or a root beer. To them, Coke is a drink that satisfies their thirst and is bubbly. Thatโ€™s how effective Cokeโ€™s marketing has been over the years, making โ€˜Cokeโ€™ a household word.

Kleenex and Band-Aid to the Rescue

When web development and marketing companies like eventige.com seek to build a brand for their clients, they look at how good branding also made Kleenex and Band-Aid household words. When you have the sniffles do you reach for a facial tissue or do you ask for a Kleenex? When you have a paper cut on your finger do you ask for a small bandage or do you ask for a Band-Aid?

While all Kleenexes are facial tissues and all Band-Aids are small bandages, the reverse isnโ€™t true. Not all small bandages are Band-Aids and not all facial tissues are Kleenexes. This is an important point if you want to truly understand good branding. Yes, Kleenex brand does manufacture other types of tissues but the brand name is most often associated with facial tissues.

Velcro is another one that has become a household name! Would you ask for “hook and loop fastener” or Velcro? Most people don’t even know that “hook and loop fastener” is the proper name for that item. Thatโ€™s marketing at its very best.

Branding Is What People Perceive You to Be

Good branding is important because your brand is what people perceive you to be. Poor branding can actually be the death of your company! Some of the best products went under because of what consumers perceived them to be while other not-so-special products captured a booming market. Much of that can be attributed to marketing. A good marketing company can take a mediocre product and turn it into a goldmine through effective branding strategies.

If you want people to think of your company when looking for your products or services, the surest way to make that happen is to hire a top-notch marketing firm to help you develop your own personal brand. Branding, then, is vital to your success because it is what sets you apart from the competition. Want to own your market? Develop an awesome brand and youโ€™re well on your way to the top.

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Posted By The Fashionable Housewife
on December 6, 2017 at 9:29 AM
Filed Under: Fashion Blogs, Technology & Apps
Tagged With: Band-Aid, branding, Coca-Cola, coke, Kleenex, marketing, social media, velcro

About The Fashionable Housewife

Sarah-Jean Ballard is the Editor in Chief of The Fashionable Housewife blog and Founder of Fashionable Media. Married to a sexy Molecular Biologist, housewife, mom to 5, homeschooler, Certified Personal Nutritionist and entrepreneur who's mission is to help moms just like you look and feel GREAT! Other interests include dancing, yoga, positive intactivism, natural birth and breastfeeding support, babywearing, paleo & gluten-free cooking, and promoting an overall healthy lifestyle to all.

Disclaimer

The Fashionable Housewife is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for blogs and websites to earn advertising fees by advertising and linking to Amazon.com. We alsoย participateย in various other affiliate programs, and we sometimes get a commission on purchases made through our links. There is no extra cost to you! For more info, please see our Disclosure & Privacy Policy.

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Sarah-Jean Ballard

Hi! Iโ€™m Sarah-Jean. Iโ€™m a Christian, the wife of a handsome Molecular Biologist, and the homeschooling mother of 5 beautiful kids!

I enjoy homesteading, reading, writing, cooking, baking, crafting, home decorating, Xtend Barre, and of course,ย fashion!

This blog is a place for me to share how we live and what I love most. Iโ€™m on a mission to help busy moms like you, be fashionable too!ย Read Moreโ€ฆ

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๐•Š๐•’๐•ฃ๐•’๐•™ | Fashionable Homemaker & Large Family Life
This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. ๐Ÿฅณ

Canโ€™t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. ๐Ÿคฏ Seems like yesterday he was in his walker on this back deck and it looked a lot better ๐Ÿ˜‚

Thankful that @homedepot has great prices so we could finally afford to do this home reno project! ๐Ÿ’ช๐Ÿป๐ŸŽ‰

#motherhood #motherhoodunplugged #hereisourhomeschool #motherhoodthroughinstagram
My first born son turned 13 years old today. ๐Ÿ˜ฑ My first born son turned 13 years old today. ๐Ÿ˜ฑ

Somebody hold me. ๐Ÿ˜ญ

I asked him if he could stay 12 for one more year but he didnโ€™t like that idea. ๐Ÿ˜’ Was worth a shot, right? 

Scroll for the outtakes ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

This kid blows me away daily and makes me so proud to be his mom. I donโ€™t have enough words to describe how much I love this child. ๐Ÿ˜ญ

Drop a comment and wish this boy a happy birthday! ๐ŸŽ‰๐ŸŽ‚ 

#homeschoollife #homeschoolfamily #momlife #momlifeunfiltered #momlifeunplugged
Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. ๐Ÿ‹๐Ÿผโ€โ™€๏ธ๐Ÿฅต

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.๐Ÿ˜ฑ

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. ๐ŸŒฑ 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

@lostempireherbs #lostempireherbs #holistichealth #holistichealing #holisticwellness #holisticlifestyle #motherhoodunplugged #motherhoodjourney #motherhoodthroughinstagram #unleashthepowerofnature #rootingforyourhealth #hormonehealth @apexdropofficial
Slow down a little and visit @storylandnh !! It s Slow down a little and visit @storylandnh !!

It seems like summer is almost over and youโ€™re probably scrambling to get all the things done on your bucket list. But donโ€™t forget to slow down and have some fun with your kids this summer!!

Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! โ˜€๏ธ ๐Ÿ–๏ธ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

#motherhoodunplugged #motherhoodjourney #momlifeunfiltered #motherhoodrising #motherhoodthroughinstagram
Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Donโ€™t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If youโ€™re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! ๐Ÿ  ๐ŸŸ ๐Ÿฆ€ 

COMMENT and tell me which part your kiddos would like the best! ๐Ÿ‘‡๐Ÿป

 #familytime #motherhoodunplugged #momlifeunfiltered #whitemountains #familygoals #familyfriendly
Donโ€™t be fooled. You donโ€™t need the perfect br Donโ€™t be fooled. You donโ€™t need the perfect branch to hang a swing in your yard. All you need is a tree and Slackers Build A Branch!

I got mine from @bolderplay! ๐Ÿฅณ

Would this product solve a common problem for you too?! Comment and let me know! ๐Ÿ‘‡๐Ÿป

Motherhood is hard. Sometimes cool products make it easier! ๐Ÿ’๐Ÿผโ€โ™€๏ธ

#motherhoodunplugged #motherhoodrising #momlifebelike #motherhoodthroughinstagram #motherhoodjourney
Youโ€™re so exhausted you feel like youโ€™re gonna Youโ€™re so exhausted you feel like youโ€™re gonna die, but thenโ€ฆ
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SURPRISE!!
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You canโ€™t fall asleep!!!!!
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Oh the joys of motherhood! Anyone else relate?!! ๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿฅฑ๐Ÿ˜ณ๐Ÿ˜ณ๐Ÿ˜ณ

#momhumor #honestmom #parentinghumor #motherhoodunplugged #motherhoodjourney #motherhoodrising
Mother is weird like that. ๐Ÿคท๐Ÿผโ€โ™€๏ธ๐Ÿ™ƒ Mother is weird like that. ๐Ÿคท๐Ÿผโ€โ™€๏ธ๐Ÿ™ƒ

#motherhoodunplugged #motherhoodrising #motherhoodjourney #motherhoodthroughinstagram
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Say farewell to bitter coffee and embrace an amazing drink that will leave you buzzing with excitement. This isnโ€™t your ordinary beverage; itโ€™s a magical elixir crafted to support your digestive function, boost your energy levels, and keep you thriving throughout the day.๐Ÿš€โœจ๐Ÿ’ฅ

First up, we have prebiotics - the superhero fertilizer for your gut. They work tirelessly to ensure your probiotic bacteria stay in tip-top shape, keeping your digestion regular and your well-being soaring. ๐Ÿ“ˆโœˆ๏ธ

But thatโ€™s not all! They also include probiotics to nourish and replenish the good bacteria in your gut, providing a turbocharged boost to your digestive system and overall health. Itโ€™s like a lively party for your tummy, and youโ€™re the guest of honor!๐Ÿ’๐Ÿผโ€โ™€๏ธ

Letโ€™s not forget about the leafy greens. These powerhouse nutrients provide the fuel your body needs to conquer even the busiest days without crashing. With Morning Complete, youโ€™ll be unstoppable, soaring through each day with boundless energy and enthusiasm!๐Ÿคฝ๐Ÿปโ€โ™€๏ธ๐Ÿ„๐Ÿผโ€โ™€๏ธ๐Ÿง—๐Ÿผโ€โ™€๏ธ

And as if that werenโ€™t enough, Morning Complete features five additional hand-selected nutrient blends. They work together to rev up your metabolism, uplift your spirits, shield your body from oxidative stressors, support healthy liver and cellular functioning, and maintain healthy blood sugar levels. Itโ€™s like having a team of wellness experts by your side, ensuring you radiate vitality and live your best life.๐Ÿฅ‚๐Ÿ…

Are you ready to embark on an exhilarating wellness journey each morning? Join the Morning Complete revolution and say hello to vibrant mornings and thriving health. Itโ€™s time to sip your way to a happier, healthier you! 

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Check out my blog for more info! ๐Ÿฅณ

#morningroutine #dailyvlog #dayinthelife #dayinmylife #dayinmylifevlog #dayinmylifevlogs #morningvibes #morningmotivation #goodmorning #reset #weeklyreset #resetroutine #probiotics #momlife #motherhood

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This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. ๐Ÿฅณ

Canโ€™t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. ๐Ÿคฏ Seems like yesterday he was in his walker on this back deck and it looked a lot better ๐Ÿ˜‚

Thankful that @homedepot has great prices so we could finally afford to do this home reno project! ๐Ÿ’ช๐Ÿป๐ŸŽ‰

#motherhood #motherhoodunplugged #hereisourhomeschool #motherhoodthroughinstagram
My first born son turned 13 years old today. ๐Ÿ˜ฑ My first born son turned 13 years old today. ๐Ÿ˜ฑ

Somebody hold me. ๐Ÿ˜ญ

I asked him if he could stay 12 for one more year but he didnโ€™t like that idea. ๐Ÿ˜’ Was worth a shot, right? 

Scroll for the outtakes ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

This kid blows me away daily and makes me so proud to be his mom. I donโ€™t have enough words to describe how much I love this child. ๐Ÿ˜ญ

Drop a comment and wish this boy a happy birthday! ๐ŸŽ‰๐ŸŽ‚ 

#homeschoollife #homeschoolfamily #momlife #momlifeunfiltered #momlifeunplugged
Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. ๐Ÿ‹๐Ÿผโ€โ™€๏ธ๐Ÿฅต

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.๐Ÿ˜ฑ

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. ๐ŸŒฑ 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

@lostempireherbs #lostempireherbs #holistichealth #holistichealing #holisticwellness #holisticlifestyle #motherhoodunplugged #motherhoodjourney #motherhoodthroughinstagram #unleashthepowerofnature #rootingforyourhealth #hormonehealth @apexdropofficial
Slow down a little and visit @storylandnh !! It s Slow down a little and visit @storylandnh !!

It seems like summer is almost over and youโ€™re probably scrambling to get all the things done on your bucket list. But donโ€™t forget to slow down and have some fun with your kids this summer!!

Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! โ˜€๏ธ ๐Ÿ–๏ธ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

#motherhoodunplugged #motherhoodjourney #momlifeunfiltered #motherhoodrising #motherhoodthroughinstagram
Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Donโ€™t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If youโ€™re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! ๐Ÿ  ๐ŸŸ ๐Ÿฆ€ 

COMMENT and tell me which part your kiddos would like the best! ๐Ÿ‘‡๐Ÿป

 #familytime #motherhoodunplugged #momlifeunfiltered #whitemountains #familygoals #familyfriendly
Donโ€™t be fooled. You donโ€™t need the perfect br Donโ€™t be fooled. You donโ€™t need the perfect branch to hang a swing in your yard. All you need is a tree and Slackers Build A Branch!

I got mine from @bolderplay! ๐Ÿฅณ

Would this product solve a common problem for you too?! Comment and let me know! ๐Ÿ‘‡๐Ÿป

Motherhood is hard. Sometimes cool products make it easier! ๐Ÿ’๐Ÿผโ€โ™€๏ธ

#motherhoodunplugged #motherhoodrising #momlifebelike #motherhoodthroughinstagram #motherhoodjourney
Youโ€™re so exhausted you feel like youโ€™re gonna Youโ€™re so exhausted you feel like youโ€™re gonna die, but thenโ€ฆ
.
.
.
.
.
.
SURPRISE!!
.
.
You canโ€™t fall asleep!!!!!
.
.
.
Oh the joys of motherhood! Anyone else relate?!! ๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿฅฑ๐Ÿ˜ณ๐Ÿ˜ณ๐Ÿ˜ณ

#momhumor #honestmom #parentinghumor #motherhoodunplugged #motherhoodjourney #motherhoodrising
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