If the last few years have taught us anything, it’s that being segregated from each other, the workplace and social situations have really made us appreciate the ability to live life to the fullest. Many industries saw significant changes due to the pandemic, and the ramifications are still being felt now. In the fragrance industry for instance, there was a rise in bespoke, hand-blended, ethically sustainable perfumes, known as niche perfumes, and these are beginning to take precedence over designer names and high street brands that have been slowly growing in price since the rise of social media.
What are niche perfumes?
Fragrances that fall into this category are typically defined by the fact that they are created in limited number to suit the needs of more discerning clientele. You may find them on small websites or in individual company stores, but it’s not often that these will be sold regionally or on a larger scale like brands like Dior Miss Dior. The new wave of replica perfumers that have burst onto the scene in recent years, such as Dossier, is also typically considered to offer niche perfumes, as they are vegan, cruelty-free and are blended by teams of designers instead of batch manufactured.
Those opting to buy niche fragrances will typically be getting a unique blend of natural ingredients made by artisans with a keen eye for detail and special attention to the fragrances that they provide. As the quality is often better, the products are likely to have an increased longevity, better shelf-life less chemical components and an environmentally friendly approach.
In many cases, they are often cheaper and you will be able to enjoy a level of exclusivity that even the most designer fragrance and fashion houses simply can’t promise in 2023.
Are niche perfumes the way forward for the fragrance industry?
Right now, it is certainly looking like niche perfumes are the market disruptor in an industry that is fast becoming too expensive for the average fragrance enthusiast and too readily available for those who like to add limited edition pieces to their collections. This means that more and more people are considering their benefits over selecting the big names.