Treat Medspa Arrives in NoMad: Technology, Touch, and a Neighborhood First Vision
NoMad has long been the Manhattan neighborhood where classic architecture meets contemporary energy. It is where design studios share blocks with boutique hotels, and where the day to night rhythm feels equal parts polished and creative. Into that mix comes Treat Medspa, co founded by Ryan Bloch, Sarah Bonner, and Lindsay Malachowski, a new destination built to reflect the spirit of NoMad while raising the bar for modern aesthetics. From the moment you step inside, it is clear the team set out to create a space that feels considered, quietly luxurious, and unmistakably of the neighborhood.
A shared vision shaped by experience
The founders came together around a simple but ambitious idea: the best aesthetic experience is never one size fits all. Ryan Bloch, Sarah Bonner, and Lindsay Malachowski each bring complementary strengths in operations, client experience, and clinical leadership. What unites them is a commitment to thoughtful customization, safety, and transparency. They wanted a medspa that would feel like a natural extension of NoMad, confident, design driven, and community minded, while embracing technology not as a gimmick, but as a tool for clarity and better outcomes. That philosophy shows up in every detail, from the way consultations are structured to the way treatment plans unfold over time.
Design that speaks NoMad
Treat’s design language mirrors the neighborhood’s blend of heritage and modernity. Clean lines and natural textures keep the rooms calm and uncluttered, while sculptural lighting and warm finishes nod to the creative pulse just outside. The layout emphasizes flow: private treatment suites for quiet and focus, a consultation area that invites dialogue, and a reception that feels more like a lounge than a waiting room. The effect is an environment that slows you down in the best way, creating space to ask questions, consider options, and make decisions without pressure. It is hospitality with purpose.
Consultations that start with a 3D view
Every journey at Treat begins with a conversation and a comprehensive assessment using Aura 3D. This advanced imaging helps providers visualize facial contours and skin quality from multiple angles, offering a shared, realistic view for both client and clinician. It eliminates guesswork. Aura 3D supports a precise, collaborative plan so clients can understand potential pathways, whether preventive, corrective, or purely refreshing, before any treatment begins. It also creates a baseline for tracking progress over time, turning follow ups into data driven check ins rather than subjective comparisons.
A technology portfolio chosen for results
Treat’s service menu combines proven, non surgical technologies selected to address face and body concerns across a spectrum of ages and goals. For muscle toning and body contouring, Emsculpt helps stimulate intense, targeted muscle contractions, while CoolSculpting offers controlled cooling to reduce stubborn fat that resists diet and exercise.
For lifting and skin tightening with minimal downtime, Sofwave stands out as the most advanced technology available for a non invasive facelift. Using state of the art ultrasound energy, it stimulates collagen production deep within the skin, creating natural looking lift and firmness without surgery or extended recovery. It is precision technology designed for results that evolve beautifully over time.
On the facial rejuvenation front, Emface targets facial muscles and skin quality to promote a lifted, refreshed look without needles. For renewing tone and texture, the HydraFacial experience remains a favorite, with deep cleansing, exfoliation, and infusion of serums to leave skin feeling refreshed and more radiant. And when it comes to precision refinement, injectables like Botox and dermal fillers are approached with a philosophy of less but better: softening lines, balancing features, and restoring volume with restraint and artistry. It is an integrated toolkit, which means plans often combine modalities, perhaps Emface for lift and definition, Sofwave for tightening, and HydraFacial for glow, sequenced to support each client’s timeline and goals.
The Treat method: personalized, then precise
What makes the experience distinctive is not only what is offered, but how it is sequenced. After the Aura 3D consult and a review of lifestyle factors, providers sketch a stepwise plan that prioritizes foundational wins first, such as skin health and structure, then adds targeted enhancements. Education is woven into every stage: what a device does, what it will not do, how it feels, and when to expect visible changes. That clarity, combined with honest discussions about maintenance, helps clients invest confidently and avoid the cycle of chasing trends. The goal is to create results that look like you on your best day, not a version of someone else.
Founders who believe in craft and community
Bloch, Bonner, and Malachowski launched Treat with the conviction that aesthetics is a craft grounded in discernment. In practice, that means saying yes only when a treatment aligns with someone’s goals and anatomy, and not yet or not this when it does not. It also means investing in provider training and adopting protocols that reflect current best practices. Just as importantly, the team sees Treat as part of NoMad’s daily life. Expect collaborations with neighboring fitness studios and wellness brands, educational evenings that demystify treatments, and a calendar that supports the community rather than competing with it.
A day of experience designed around you
On appointment day, everything is organized to reduce friction and enhance comfort. Arrival is discreet, and check in is streamlined. Providers review your Aura 3D visuals and any changes since the last visit, then discuss options in plain language. Treatment rooms are set up for efficiency, with device parameters and safety checklists completed before you sit down. Post procedure, aftercare guidance is clear and realistic, with timelines you can actually plan around, whether you are headed to meetings a few blocks away or out to dinner on Madison Avenue. The small touches add up to a sense of calm competence.
Safety and standards front and center
Medical grade protocols are non negotiable at Treat. Devices are maintained on strict schedules, treatment settings are calibrated to individual profiles, and every procedure is performed by trained, licensed providers. The philosophy is simple: the safest path is the most sustainable path. That is why the team tracks outcomes over time, refines protocols with new evidence, and builds in follow ups to ensure results evolve as expected. The aim is not a single after photo, but a series of small, intelligent improvements that hold up months down the line.
Why NoMad, and why now
NoMad’s audience is discerning and design literate. They value quality but do not make a spectacle of it. Treat fits that ethos. The neighborhood’s mix of historic architecture and fresh energy mirrors the medspa’s approach: respect what you have, highlight what you love, and refresh what is ready for change. Opening here also means accessibility, steps from major transit, close to workplace hubs, and surrounded by dining and culture, so fitting care into a full calendar is less of a lift. Treat’s founders chose NoMad not just as an address, but as a partner. The space is meant to feel like it belongs here.
Looking ahead
Treat Medspa launches with momentum, but the founders see this as the starting point, not the finish line. The roadmap includes continued investment in technology, robust training for providers, and ongoing community engagement. As devices evolve and techniques advance, the team’s north star remains the same: thoughtful, personalized care that feels like part of your life, not a departure from it. Expect the menu to deepen, the educational programming to expand, and the experience to stay anchored in listening first.
An invitation
If you have been curious about modern aesthetics but turned off by hype, Treat offers something different: a calm, design minded space grounded in data and human touch. Come in for a consultation, see your Aura 3D images, and talk through your goals with a team that listens as carefully as it treats. In a neighborhood defined by its blend of classic and new, Treat Medspa feels right at home, celebrating what makes you you with subtlety, confidence, and care.