Buying cosmetics online can be a challenging task and you are really taking a risk if you are buying a new brand for the first time. Not only can beauty products greatly vary in safety and quality, but you don’t always know if you are getting an authentic product, especially if you decide to try to save a buck and purchase it on eBay or Amazon.
The big cosmetics companies like Urban Decay, Sol de Janeiro, Korres, and Cargo can be purchased online at places like Ulta and Sephora but if you purchase big name brands like that on places like eBay or even worse, Mercari, you really have no idea if you are purchasing an authentic product. Things like moisturizers in a jar can easily be replaced with dollar store lotion unbeknownst to you. Not only would you be wasting money on an illegitimate product, it could also cause damage to your skin.
Cosmetics have actually been used since the ancient times. Back then, people used natural substances like malachite and azurite to make eyeshadow, not knowing it could be bad for their health. Kohl was used for darkening eyelashes and accentuating eyebrows. Sometimes the ingredients they used had a beneficial effect on the skin, however, some did not. Thankfully, we can trust that most cosmetic brands are making their cosmetic products with safe ingredients these days. There is a lot of competition in the cosmetics market today and every other day a new cosmetic brand enters the beauty market to vie for your attention.
No matter what new brand or new cosmetic product hits the shelves, some brands continue to hold strong and maintain a trusted presence because of well-loved products like Urban Decay’s eyeshadow palette. This cult-favorite isn’t going anywhere anytime soon and is probably one of the most talked about beauty products in history.
Why Urban Decay is A Cult-Favorite
It’s no secret that Urban Decay has become a household name over the years, but why are they so popular? There are so many great cosmetic brands, what is fundamentally different about Urban Decay? Honestly, I think one of the biggest reasons UD (as it’s called by its fans) is one of the biggest names in beauty is because they have the best marketing team on the planet. Whoever is working in their PR and marketing team are clearly geniuses that need a Nobel prize. They figured out the way to appeal to the mass market is by encouraging women to enhance their own beauty, rather than covering it up. So often I see big cosmetics brands attempt to market a new product but it’s based on “here you need this to cover up what you actually look like,” narrative. Women don’t want to be treated like ugly idiots. Urban Decay never says you should hide this or cover this up. Their main line of marketing is daring women to be bold, be brave, experiment with color!
Which Eyeshadow Palette You Need To Own
The most popular UD palettes to date are definitely their Naked palettes. The team at UD originally brainstormed on a 4 shadow palette of their most loved neutrals, but when they tried to narrow it down, it ended up being a 12 shadow palette because all their favorite neutrals looked so amazing together! It sold out almost immediately and Urban Decay quickly realized they had hit on real need in the market – the need for an eyeshadow palette that every woman could use. They ended up making Naked 2 followed by Naked 3, Naked Smoky, and Naked Heat. They now have a variety of other “Naked” products like blush, illuminators, liquid makeup and even lipgloss. Urban Decay’s Naked 2 palette is my personal favorite.
If I could only have one eyeshadow palette for the rest of my life, it would be UD’s Naked 2 palette. It has the perfect variety of neutrals for everyday use as well as evening use. You can use 2 or 3 colors together to create a variety of different looks for daytime or nighttime.
Just make sure you purchase Urban Decay products from reputable retailers like Ulta and Sephora, or directly from Urban Decay’s website to make sure you are getting an authentic product. Getting a knock-off replica of an Urban Decay eyeshadow palette from China is not only dangerous but disingenuous. You get what you pay for and with UD products, they are literally worth every penny.
The hype is real, folks. If you don’t have one of the cult-favorite Urban Decay eyeshadow palettes, treat yo self now! Head to Ulta.com or Sephora.com and try Urban Decay.
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