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The Fashionable Housewife

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The Unfading Craze Of The Cult-Favorite Eyeshadow Palette

Modified on July 13, 2018 at 3:51 PM

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The Unfading Craze Of The Cult-Favorite Eyeshadow Palette

Buying cosmetics online can be a challenging task and you are really taking a risk if you are buying a new brand for the first time. Not only can beauty products greatly vary in safety and quality, but you don’t always know if you are getting an authentic product, especially if you decide to try to save a buck and purchase it on eBay or Amazon.

The big cosmetics companies like Urban Decay, Sol de Janeiro, Korres, and Cargo can be purchased online at places like Ulta and Sephora but if you purchase big name brands like that on places like eBay or even worse, Mercari, you really have no idea if you are purchasing an authentic product. Things like moisturizers in a jar can easily be replaced with dollar store lotion unbeknownst to you.  Not only would you be wasting money on an illegitimate product, it could also cause damage to your skin.

Cosmetics have actually been used since the ancient times. Back then, people used natural substances like malachite and azurite to make eyeshadow, not knowing it could be bad for their health. Kohl was used for darkening eyelashes and accentuating eyebrows. Sometimes the ingredients they used had a beneficial effect on the skin, however, some did not. Thankfully, we can trust that most cosmetic brands are making their cosmetic products with safe ingredients these days. There is a lot of competition in the cosmetics market today and every other day a new cosmetic brand enters the beauty market to vie for your attention.

No matter what new brand or new cosmetic product hits the shelves, some brands continue to hold strong and maintain a trusted presence because of well-loved products like Urban Decay’s eyeshadow palette. This cult-favorite isn’t going anywhere anytime soon and is probably one of the most talked about beauty products in history.

Smoked Eyeshadow Palette

Why Urban Decay is A Cult-Favorite

It’s no secret that Urban Decay has become a household name over the years, but why are they so popular? There are so many great cosmetic brands, what is fundamentally different about Urban Decay? Honestly, I think one of the biggest reasons UD (as it’s called by its fans) is one of the biggest names in beauty is because they have the best marketing team on the planet. Whoever is working in their PR and marketing team are clearly geniuses that need a Nobel prize. They figured out the way to appeal to the mass market is by encouraging women to enhance their own beauty, rather than covering it up. So often I see big cosmetics brands attempt to market a new product but it’s based on “here you need this to cover up what you actually look like,” narrative. Women don’t want to be treated like ugly idiots. Urban Decay never says you should hide this or cover this up. Their main line of marketing is daring women to be bold, be brave, experiment with color!

Flushed Palette

Which Eyeshadow Palette You Need To Own

The most popular UD palettes to date are definitely their Naked palettes. The team at UD originally brainstormed on a 4 shadow palette of their most loved neutrals, but when they tried to narrow it down, it ended up being a 12 shadow palette because all their favorite neutrals looked so amazing together! It sold out almost immediately and Urban Decay quickly realized they had hit on real need in the market – the need for an eyeshadow palette that every woman could use. They ended up making Naked 2 followed by Naked 3, Naked Smoky, and Naked Heat. They now have a variety of other “Naked” products like blush, illuminators, liquid makeup and even lipgloss. Urban Decay’s Naked 2 palette is my personal favorite.

Naked 2 Eyeshadow Palette

If I could only have one eyeshadow palette for the rest of my life, it would be UD’s Naked 2 palette. It has the perfect variety of neutrals for everyday use as well as evening use. You can use 2 or 3 colors together to create a variety of different looks for daytime or nighttime.

Just make sure you purchase Urban Decay products from reputable retailers like Ulta and Sephora, or directly from Urban Decay’s website to make sure you are getting an authentic product. Getting a knock-off replica of an Urban Decay eyeshadow palette from China is not only dangerous but disingenuous. You get what you pay for and with UD products, they are literally worth every penny.

The hype is real, folks. If you don’t have one of the cult-favorite Urban Decay eyeshadow palettes, treat yo self now! Head to Ulta.com or Sephora.com and try Urban Decay.

The Unfading Craze Of The Cult-Favorite Eyeshadow Palette

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Posted By The Fashionable Housewife
on June 5, 2018 at 11:52 AM
Filed Under: Beauty, Cheeks, Cruelty Free, Eyebrows, Eyeshadow, Foundation, Makeup, Makeup Palettes
Tagged With: Eyebrows, Eyeshadow, eyeshadow palette, eyeshadow palettes, Makeup, Mascara, naked 2 palette, naked skin, neutrals, palette, Sephora, UD, Ulta, Urban Decay, Urban Decay Naked 2 Palette, Urban Decay Smoked Palette

About The Fashionable Housewife

Sarah-Jean Ballard is the Editor in Chief of The Fashionable Housewife blog and Founder of Fashionable Media. Married to a sexy Molecular Biologist, housewife, mom to 5, homeschooler, Certified Personal Nutritionist and entrepreneur who's mission is to help moms just like you look and feel GREAT! Other interests include dancing, yoga, positive intactivism, natural birth and breastfeeding support, babywearing, paleo & gluten-free cooking, and promoting an overall healthy lifestyle to all.

Disclaimer

The Fashionable Housewife is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for blogs and websites to earn advertising fees by advertising and linking to Amazon.com. We also participate in various other affiliate programs, and we sometimes get a commission on purchases made through our links. There is no extra cost to you! For more info, please see our Disclosure & Privacy Policy.

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Sarah-Jean Ballard

Hi! I’m Sarah-Jean. I’m a Christian, the wife of a handsome Molecular Biologist, and the homeschooling mother of 5 beautiful kids!

I enjoy homesteading, reading, writing, cooking, baking, crafting, home decorating, Xtend Barre, and of course, fashion!

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You do not find a happy life. You make it. 

That’s the biggest lesson that grief has taught me. If I just wait around to be happy again, I’ll die sad. 

You don’t get through grief and come out the other side. That’s not how it works. You learn how to grow around it like a tree grows around a rock that’s in the way. You don’t wait for the rock to move. Cause it’s not gonna. 

Choose happy. And then make it happen. 

#choosehappy #joyinthejourney #griefjourney #healingfromtrauma
8 billion smiles in the world, but his is my favor 8 billion smiles in the world, but his is my favorite. 

Happy Valentine’s Day, @daeinexplains 🥰

The last 20 years with you have been my favorite years on this earth. ❤️ 

If I did anything right in my life, it was when I decided to give my heart to you.  You are my best friend, my soul mate, my better half, my rock, my everything. 

I love you.

#couplegoals #marriedlife #motherhoodthroughinstagram #weddingday #marriagegoals #yourestilltheone
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This little guy always asks to help when he sees me cleaning the house, washing the floors, doing laundry, or emptying the dishwasher. That’s what I love about Montessori parenting - it allows kids to do  big jobs and in turn makes them eager to help! 

He was over the moon when we gave him the @lovevery floor mop that actually works! He uses it daily now. The mopping pad is machine washable and you can refill the fluid container on it. I usually just do water and a drop of essential oils because he loves it when everything smells clean! 😜 

Definitely recommend! If you want to grab this mop for your little helper, it’s in the Storyteller Play Kit from Lovevery for 3 year olds. 

LlNK is in my bio to get FREE shipping! 💃🏼

#lovevery #loveverytoddler #loveverypartner #montessoriathome #montessoriplayroom #montessoritoddler
Stop trying to fit your square self in a round hol Stop trying to fit your square self in a round hole. 

Sometimes we outgrown relationships. Sometimes we realize someone else isn’t a good influence on our lives. Sometimes we realize we aren’t a good influence for someone else. Sometimes we need to let things go that aren’t good for us in order to grow. And that’s ok. 

Stop trying to sit at a table you are no longer welcome at. Just be yourself, focus on God, love your family and friends, and the right people will gravitate to you. ✌🏻 

#raisingsaints #momlife #motherhoodunplugged #selflovejourney #growingpains #selfcaresunday
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It wasn’t hard to pick a new 4 slice toaster. As soon as I saw this one from @haden_usa I added it to my cart. I bought it from @lordandtaylor because it had the fastest shipping and I didn’t want to wait! 

No fancy electronics, screens, or extra features we don’t need. Just simple, straight forward functions and perfect results everytime. Plus it matches all my @cafeappliances too! 😂👍🏻

What do you think of this 4 slice toaster?! 

#toasters #kitchenappliances #kitchendesign #kitchendecor #whitekitchen #farmhousekitchen #farmhousestyle #whiteappliances
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The “Steffi” in green are the perfect boots for ushering in spring weather with their delicious vintage leather and worn-in look right out of the box. I love the chunky lug soles and inside zippers to get them on and off easily. 

These are the boots you’ll want to wear again and again. And again. 

Use my coupon code BALLARD20 to get 20% off your order! Find them on www.enjoiya.com

#leatherbooties #enjoiya #italianshoes #realmomstyle #momstyle #momstyletips
All the poop shoveling doesn’t seem so bad with All the poop shoveling doesn’t seem so bad with the prices of eggs right now! 🤪 🐔 🥚 

Guess it’s ok to be a crazy chicken lady and have a homestead now! 🤣

#momlife #crazychickenlady #homesteadlife
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Want to learn more about why I’m obsessed with these pots and pans? Visit my blog and search CARAWAY! Or scroll through my feed! 🥳

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Considering he was my 6th child, it's possible he would have been here by now. It’s been extra hard for me this week. 

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My heart is completely shattered from having an empty womb and an empty nursery. An empty bassinet in the corner and unused tiny newborn outfits, all washed, folded, and ready… for nothing. 

It makes me physically sick to my stomach when I think about it all and I can't even fathom how I got here. How did I get here? 

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Those who haven't experienced loss tell you that "Don’t worry! Things will get better, just focus on the positive!" but people who actually know this grief and what it actually feels like to lose a baby, won’t tell you that. They know this hard road. They understand that unfortunately you don't just “get over it.” 

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It is relentless.
It is all-consuming.
And it completely shatters you when you don’t expect it. 

You don’t get over it. You don’t forget. You simply learn to live with it. And I’m learning to live with it every day. 

It’s been 137 days I’ve had to live without my baby. 

Lord Jesus, please… hold me extra tight tonight. 

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You do not find a happy life. You make it. 

That’s the biggest lesson that grief has taught me. If I just wait around to be happy again, I’ll die sad. 

You don’t get through grief and come out the other side. That’s not how it works. You learn how to grow around it like a tree grows around a rock that’s in the way. You don’t wait for the rock to move. Cause it’s not gonna. 

Choose happy. And then make it happen. 

#choosehappy #joyinthejourney #griefjourney #healingfromtrauma
8 billion smiles in the world, but his is my favor 8 billion smiles in the world, but his is my favorite. 

Happy Valentine’s Day, @daeinexplains 🥰

The last 20 years with you have been my favorite years on this earth. ❤️ 

If I did anything right in my life, it was when I decided to give my heart to you.  You are my best friend, my soul mate, my better half, my rock, my everything. 

I love you.

#couplegoals #marriedlife #motherhoodthroughinstagram #weddingday #marriagegoals #yourestilltheone
Kids love helping if you just let them!💁🏼‍ Kids love helping if you just let them!💁🏼‍♀️

This little guy always asks to help when he sees me cleaning the house, washing the floors, doing laundry, or emptying the dishwasher. That’s what I love about Montessori parenting - it allows kids to do  big jobs and in turn makes them eager to help! 

He was over the moon when we gave him the @lovevery floor mop that actually works! He uses it daily now. The mopping pad is machine washable and you can refill the fluid container on it. I usually just do water and a drop of essential oils because he loves it when everything smells clean! 😜 

Definitely recommend! If you want to grab this mop for your little helper, it’s in the Storyteller Play Kit from Lovevery for 3 year olds. 

LlNK is in my bio to get FREE shipping! 💃🏼

#lovevery #loveverytoddler #loveverypartner #montessoriathome #montessoriplayroom #montessoritoddler
Stop trying to fit your square self in a round hol Stop trying to fit your square self in a round hole. 

Sometimes we outgrown relationships. Sometimes we realize someone else isn’t a good influence on our lives. Sometimes we realize we aren’t a good influence for someone else. Sometimes we need to let things go that aren’t good for us in order to grow. And that’s ok. 

Stop trying to sit at a table you are no longer welcome at. Just be yourself, focus on God, love your family and friends, and the right people will gravitate to you. ✌🏻 

#raisingsaints #momlife #motherhoodunplugged #selflovejourney #growingpains #selfcaresunday
When your toaster breaks from a power surge you ta When your toaster breaks from a power surge you take that as a sign that it’s time to upgrade! 🤪

It wasn’t hard to pick a new 4 slice toaster. As soon as I saw this one from @haden_usa I added it to my cart. I bought it from @lordandtaylor because it had the fastest shipping and I didn’t want to wait! 

No fancy electronics, screens, or extra features we don’t need. Just simple, straight forward functions and perfect results everytime. Plus it matches all my @cafeappliances too! 😂👍🏻

What do you think of this 4 slice toaster?! 

#toasters #kitchenappliances #kitchendesign #kitchendecor #whitekitchen #farmhousekitchen #farmhousestyle #whiteappliances
I’m obsessed with these leather booties from @en I’m obsessed with these leather booties from @enjoiya! 💃🏼 

The “Steffi” in green are the perfect boots for ushering in spring weather with their delicious vintage leather and worn-in look right out of the box. I love the chunky lug soles and inside zippers to get them on and off easily. 

These are the boots you’ll want to wear again and again. And again. 

Use my coupon code BALLARD20 to get 20% off your order! Find them on www.enjoiya.com

#leatherbooties #enjoiya #italianshoes #realmomstyle #momstyle #momstyletips
All the poop shoveling doesn’t seem so bad with All the poop shoveling doesn’t seem so bad with the prices of eggs right now! 🤪 🐔 🥚 

Guess it’s ok to be a crazy chicken lady and have a homestead now! 🤣

#momlife #crazychickenlady #homesteadlife
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