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The Fashionable Housewife

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The Rise of Video Has Fashion’s Content Machine Working Harder than Ever

Modified on September 19, 2022 at 11:41 PM

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Nowadays, video is king. Millions of people spend hours each day surfing TikTok, Instagram, and YouTube, watching reels, hauls, etc. 

Even in the early days of social media, famous fashion brands could attract a huge number of subscribers because of their popularity. Millions of people around the world wanted to join their favorite brand and feel part of a phenomenon so significant to them.

But is global reputation alone enough to establish a strong position in social media? In this article, we explore the features of video content from luxury brands. Suppose you want to become a fashion blogger or simply wish to improve your editing skills, learn the best way to add text to video with an app, and use your potential to the fullest. In that case, you are lucky: the Internet is full of helpful information and free (or partially free) tools. So, let’s take a look at how brands work with video content. 

Chanel

Chanel’s laconic home page on the popular YouTube video hosting site has a unique signature design. All videos presented in the playlists are divided into categories: fashion, makeup, perfume, jewelry, and more. Clicking on one of them opens up a simple and clear list in front of you, in which there is nothing superfluous – only the titles of the videos and their previews.

A minimalist player shows the videos on the channel, and the comments below them have a simple color scheme – black text on a white background. Video content is updated every few days but without a clear reference to the date (for example, a new video every Monday).

Most of the material on Chanel’s channel consists of reports on the latest events of the brand, footage from fashion shows, and television commercials. Makeup tutorial videos and tips on achieving a particular look also appear regularly. The content of the video channel focuses primarily on the high-budget segment: the best advertisements for clothes and other new products with the participation of celebrities are offered to the attention of users.

Dior

Dior’s home page differs from the glossy Chanel in a simpler design and has a standard interface with a title video, the latest updates, and a list of videos divided into categories.

Therefore, despite the fact that the channel’s appearance is inferior to Chanel’s, the brand boasts a fairly large number of subscribers. Constantly updated video content promises to keep the audience up to date with the latest events and novelties: the channel contains a variety of clips, such as product advertisements, fashion shows, celebrity interviews, and educational videos.

Burberry

Burberry has a unique social media strategy in which video plays a key role. The brand management is obsessed with its British heritage and uses the music of foggy Albion in the materials, including a variety of acoustic themes from unknown musicians. Thanks to exclusive music, Burberry videos on the YouTube channel are gaining views.

Incidentally, musicians also take center stage at Burberry fashion shows, with personalities like George Ezra and Paloma Faith modeling for the new collection. However, the content of the Burberry channel is not updated as often as the competition, and sometimes it takes several weeks since the last video was posted.

Louis Vuitton

Just like Burberry, Louis Vuitton does not have its own unique design on YouTube. Despite its diverse content, the channel’s content is a jumbled video mix of travel clips, fashion shows, and TV commercials. However, it is worth noting that each video is made to the highest standards.

In terms of updates, Louis Vuitton’s marketers only upload new videos once a month, which may explain why the channel has far fewer subscribers than its rival brands.

Conclusion

Popular brands, be it fast fashion or luxury clothing, make great efforts to maintain their image through branded YouTube pages and official communities on social networks.

Posting engaging video content regularly allows companies to stay in touch with their fans, and even big houses like Chanel and Dior are realizing the importance of social media by constantly updating videos on their channels. Brands also utilize other platforms: both TikTok and Instagram are widely used nowadays. But it’s a separate topic to discuss in another article. All in all, videos can do miracles for a business, improve its recognizability and bring more customers. Brands understand it, so no wonder video content is one of the most popular for now. 

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Posted By The Fashionable Housewife
on September 19, 2022 at 11:41 PM
Filed Under: Fashion Advice, Luxury Fashion
Tagged With: burberry, Designer, designer brands, designer fashion, louis vuitton, Luxury, luxury fashion, tiktok

About The Fashionable Housewife

Sarah-Jean Ballard is the Editor in Chief of The Fashionable Housewife blog and Founder of Fashionable Media. Married to a sexy Molecular Biologist, housewife, mom to 5, homeschooler, Certified Personal Nutritionist and entrepreneur who's mission is to help moms just like you look and feel GREAT! Other interests include dancing, yoga, positive intactivism, natural birth and breastfeeding support, babywearing, paleo & gluten-free cooking, and promoting an overall healthy lifestyle to all.

Disclaimer

The Fashionable Housewife is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for blogs and websites to earn advertising fees by advertising and linking to Amazon.com. We also participate in various other affiliate programs, and we sometimes get a commission on purchases made through our links. There is no extra cost to you! For more info, please see our Disclosure & Privacy Policy.

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Sarah-Jean Ballard

Hi! I’m Sarah-Jean. I’m a Christian, the wife of a handsome Molecular Biologist, and the homeschooling mother of 5 beautiful kids!

I enjoy homesteading, reading, writing, cooking, baking, crafting, home decorating, Xtend Barre, and of course, fashion!

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You do not find a happy life. You make it. 

That’s the biggest lesson that grief has taught me. If I just wait around to be happy again, I’ll die sad. 

You don’t get through grief and come out the other side. That’s not how it works. You learn how to grow around it like a tree grows around a rock that’s in the way. You don’t wait for the rock to move. Cause it’s not gonna. 

Choose happy. And then make it happen. 

#choosehappy #joyinthejourney #griefjourney #healingfromtrauma
8 billion smiles in the world, but his is my favor 8 billion smiles in the world, but his is my favorite. 

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The last 20 years with you have been my favorite years on this earth. ❤️ 

If I did anything right in my life, it was when I decided to give my heart to you.  You are my best friend, my soul mate, my better half, my rock, my everything. 

I love you.

#couplegoals #marriedlife #motherhoodthroughinstagram #weddingday #marriagegoals #yourestilltheone
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This little guy always asks to help when he sees me cleaning the house, washing the floors, doing laundry, or emptying the dishwasher. That’s what I love about Montessori parenting - it allows kids to do  big jobs and in turn makes them eager to help! 

He was over the moon when we gave him the @lovevery floor mop that actually works! He uses it daily now. The mopping pad is machine washable and you can refill the fluid container on it. I usually just do water and a drop of essential oils because he loves it when everything smells clean! 😜 

Definitely recommend! If you want to grab this mop for your little helper, it’s in the Storyteller Play Kit from Lovevery for 3 year olds. 

LlNK is in my bio to get FREE shipping! 💃🏼

#lovevery #loveverytoddler #loveverypartner #montessoriathome #montessoriplayroom #montessoritoddler
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Stop trying to sit at a table you are no longer welcome at. Just be yourself, focus on God, love your family and friends, and the right people will gravitate to you. ✌🏻 

#raisingsaints #momlife #motherhoodunplugged #selflovejourney #growingpains #selfcaresunday
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No fancy electronics, screens, or extra features we don’t need. Just simple, straight forward functions and perfect results everytime. Plus it matches all my @cafeappliances too! 😂👍🏻

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The “Steffi” in green are the perfect boots for ushering in spring weather with their delicious vintage leather and worn-in look right out of the box. I love the chunky lug soles and inside zippers to get them on and off easily. 

These are the boots you’ll want to wear again and again. And again. 

Use my coupon code BALLARD20 to get 20% off your order! Find them on www.enjoiya.com

#leatherbooties #enjoiya #italianshoes #realmomstyle #momstyle #momstyletips
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You do not find a happy life. You make it. 

That’s the biggest lesson that grief has taught me. If I just wait around to be happy again, I’ll die sad. 

You don’t get through grief and come out the other side. That’s not how it works. You learn how to grow around it like a tree grows around a rock that’s in the way. You don’t wait for the rock to move. Cause it’s not gonna. 

Choose happy. And then make it happen. 

#choosehappy #joyinthejourney #griefjourney #healingfromtrauma
8 billion smiles in the world, but his is my favor 8 billion smiles in the world, but his is my favorite. 

Happy Valentine’s Day, @daeinexplains 🥰

The last 20 years with you have been my favorite years on this earth. ❤️ 

If I did anything right in my life, it was when I decided to give my heart to you.  You are my best friend, my soul mate, my better half, my rock, my everything. 

I love you.

#couplegoals #marriedlife #motherhoodthroughinstagram #weddingday #marriagegoals #yourestilltheone
Kids love helping if you just let them!💁🏼‍ Kids love helping if you just let them!💁🏼‍♀️

This little guy always asks to help when he sees me cleaning the house, washing the floors, doing laundry, or emptying the dishwasher. That’s what I love about Montessori parenting - it allows kids to do  big jobs and in turn makes them eager to help! 

He was over the moon when we gave him the @lovevery floor mop that actually works! He uses it daily now. The mopping pad is machine washable and you can refill the fluid container on it. I usually just do water and a drop of essential oils because he loves it when everything smells clean! 😜 

Definitely recommend! If you want to grab this mop for your little helper, it’s in the Storyteller Play Kit from Lovevery for 3 year olds. 

LlNK is in my bio to get FREE shipping! 💃🏼

#lovevery #loveverytoddler #loveverypartner #montessoriathome #montessoriplayroom #montessoritoddler
Stop trying to fit your square self in a round hol Stop trying to fit your square self in a round hole. 

Sometimes we outgrown relationships. Sometimes we realize someone else isn’t a good influence on our lives. Sometimes we realize we aren’t a good influence for someone else. Sometimes we need to let things go that aren’t good for us in order to grow. And that’s ok. 

Stop trying to sit at a table you are no longer welcome at. Just be yourself, focus on God, love your family and friends, and the right people will gravitate to you. ✌🏻 

#raisingsaints #momlife #motherhoodunplugged #selflovejourney #growingpains #selfcaresunday
When your toaster breaks from a power surge you ta When your toaster breaks from a power surge you take that as a sign that it’s time to upgrade! 🤪

It wasn’t hard to pick a new 4 slice toaster. As soon as I saw this one from @haden_usa I added it to my cart. I bought it from @lordandtaylor because it had the fastest shipping and I didn’t want to wait! 

No fancy electronics, screens, or extra features we don’t need. Just simple, straight forward functions and perfect results everytime. Plus it matches all my @cafeappliances too! 😂👍🏻

What do you think of this 4 slice toaster?! 

#toasters #kitchenappliances #kitchendesign #kitchendecor #whitekitchen #farmhousekitchen #farmhousestyle #whiteappliances
I’m obsessed with these leather booties from @en I’m obsessed with these leather booties from @enjoiya! 💃🏼 

The “Steffi” in green are the perfect boots for ushering in spring weather with their delicious vintage leather and worn-in look right out of the box. I love the chunky lug soles and inside zippers to get them on and off easily. 

These are the boots you’ll want to wear again and again. And again. 

Use my coupon code BALLARD20 to get 20% off your order! Find them on www.enjoiya.com

#leatherbooties #enjoiya #italianshoes #realmomstyle #momstyle #momstyletips
All the poop shoveling doesn’t seem so bad with All the poop shoveling doesn’t seem so bad with the prices of eggs right now! 🤪 🐔 🥚 

Guess it’s ok to be a crazy chicken lady and have a homestead now! 🤣

#momlife #crazychickenlady #homesteadlife
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