The Real Cost of Cheap Snow Gear and Why Reima Is Worth It

After 18 years of mothering through New Hampshire winters, I have learned many things. How to layer a child who insists they are “not cold.” How to locate a mitten that has vanished into a snowbank abyss. And most importantly, how to stop wasting money every winter on snow gear that quits before February is over.

If you live somewhere with real winter, not decorative winter, you cannot skimp on snow gear. I tried. I really did. Walmart. Target. Cute prints. Affordable prices. Zippers that break. Seams that leak. Knees that shred. By mid season the coat looks tired, the snow pants are suspiciously damp, and you are back at the store buying replacements you swore you would never buy again.

Then Reima entered my life, and winter finally stopped feeling like a financial hostage situation.

Reima is designed in Finland. A place where winter is not a vibe, it is a permanent state of being. These people have been making kids’ outerwear for 80 years, and it shows. This is gear built for snow, ice, wind, sleet, and kids who do not sit still for more than four seconds.

What I love most as a seasoned mom is that Reima actually lasts. Not “one kid if you’re careful” lasts. I mean multiple kids, multiple winters, still looks shockingly good lasts. I pass Reima down like a treasured family heirloom, except it smells like snow and hot chocolate instead of history.

And here’s the part that really seals the deal. Reima outerwear has a purposeful roomy fit. They design their gear with two to three inches of room for growth, which means you get at least two seasons of wear. In my house, we usually get three full winters before it moves down to the next sibling. In the photo, all three of my kids are wearing a size 4T snowsuit. Three different kids. Same size. Different years. That alone deserves a slow clap.

When you stop rebuying winter coats, snow pants, and boots every single year, the savings add up fast. Yes, the upfront cost is higher, but you are buying once instead of over and over again. Long term, it is cheaper, smarter, and far less annoying.

Reima’s winter collection is made for kids who actually play outside. Their snowsuits eliminate those drafty gaps where snow sneaks in and ruins everyone’s mood. Their waterproof winter jackets and down parkas use ReimaTec technology that keeps kids dry and warm without harmful PFAS or heavy metals. The fabrics breathe, so kids do not overheat when they are running, climbing, sledding, and doing whatever chaotic winter activity they have invented that day.

The boots deserve special recognition. Warm, waterproof, excellent traction for icy mornings, and easy for kids to get on themselves. Less arguing at the door is priceless.

Here are some of my favorites that have been tested, abused, and fully approved by a mom who has seen eighteen winters of nonsense.

Paimio Kids ReimaTec Waterproof Down Jacket

Lightweight but incredibly warm, this jacket protects kids through snow filled play without the bulk. Waterproof, breathable, and made from recycled materials, it is perfect for cold days that do not slow them down.

Posio Kids ReimaTec Waterproof Ski Jacket

Designed for movement and long days outside, this jacket keeps kids warm and dry whether they are skiing, sledding, or just aggressively enjoying winter. It handles lift lines, wipeouts, and endless runs without complaint.

Gotland Toddler ReimaTec Waterproof Snowsuit

An award winning favorite for a reason. This all in one snowsuit keeps toddlers warm, dry, and free to move while they discover snow for the first time. Thoughtfully constructed to seal everything out.

Lappi Toddler ReimaTec Waterproof Snowsuit

Soft insulation, excellent waterproofing, and easy care make this a go to for toddlers who crawl, walk, fall, and get right back up again.

Hallava Quicklock Kids ReimaTec Waterproof Winter Boots

Built for icy sidewalks and snowy mornings, these boots offer warmth, traction, and waterproof comfort. The quick tightening system makes getting out the door faster, and reflective details help with visibility during dark winter afternoons.

Reima Is Worth The Investment

And right now is the perfect time to invest. Reima’s End of Year Sale runs from December 26th through January 1st, with an extra 25 % off the sale collection. This is when I size up, buy ahead, and set future me up for a much calmer winter.

From one New Hampshire mom to another, stop buying winter gear that gives up halfway through the season. Buy smart. Buy once. Pass it down. Let your kids stay outside longer. And enjoy the quiet victory of finally winning at winter.