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The Best Marketing Tactics to Transform Your Design Business

Modified on May 19, 2022 at 10:05 PM

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Marketing is an essential process of production that informs potential customers about goods and services your company is selling. Through marketing, your customers get information about the value of your goods and services and their usage. 

Marketing helps you create brand awareness and make your business stand out. However, selecting a marketing strategy that suits your business can be challenging. 

If youโ€™re looking out for a rewarding brand campaign method, here is a list of the four best marketing tactics that will transform your business design.

1. Hosting Online Webinars

If youโ€™re looking for an effective way to build trust with your customers, hosting an online webinar will be an excellent choice. Webinars are like showrooms, only that they are virtual. They give you a chance to display your products or services to the customers and will be a win for your business in the following ways;

a. Enhanced Customer Engaging

Webinars happen in real-time and involve a dialogue between the in-attendance and the host. They give your audience a feeling of your brand and what it entails. It is the best way to earn customersโ€™ trust and loyalty.

b. They Work Across All Customers

Webinars will work with every lead you have. They do not pay details to how engaged they have been in the past. Whether the prospect has been a long-term follower or new to the brand, they can benefit from the webinars.

c. Wide Geographical Coverage

If you are operating a nationwide business, webinars allow you to reach a wider audience. As long as someone has an internet connection, they can attend the webinar from anywhere in the country. 

Thus, you have a chance to talk with your customers across all regions.

d. Cheap and Flexible

For the webinars, you do not need to rent meeting or display space. All you need is to choose a platform, such as Google Meet, and Zoom, schedule a meeting and share the link with your target audience. 

In addition, you can alter the webinar dates without any costs incurred. This flexibility makes webinars an excellent marketing choice for your brand. Thus, webinars are an effective strategy for winning new customer prospects, converting them to followers, and later into buyers.

2.Social Media Marketing

Youโ€˜re not selling your business if you have not invested in social media. It is one of the best ways you can increase your customer base. The following reasons explain why you should consider social media as a choice in selling your brand:

a. Wide Audience

Based on statistics, 3.96 billion people are registered social media users. That means your brand has a chance to reach billions of people once it is posted on different social media platforms.

b. It is Cheaper

In addition to the broad coverage, social media marketing is relatively cheaper. With a smartphone and internet connection, you can create content about your goods and services, and post it for free.

c. Easy to Measure

Social media marketing uses views and likes to measure the effectiveness of the employed marketing campaign. You can easily track the performance of your brand, generate positive leads, and convert them into customers.

Tips for Social Media Marketing

An effective social media marketing campaign must:

  • Create a unique strategy for each platform used,
  • Be consistent in creating and posting content,
  • The content must be accurate, clear, and focused,
  • Be engaging,
  • Invest in video and other visual content, and
  • Whenever possible, include the AB tests.

Two popular social media platforms you can consider for your social media campaign include;

Facebook

Over 2.93 billion people are registered Facebook users. You can use Facebook for direct messages which will help in building customer trust. It is a fast and easy marketing strategy, but the following tips will help make Facebook marketing more effective:

  • Donโ€™t use Facebook for Hard to sell goods and services,
  • Have clear marketing objectives,
  • Encourage comments by replying to clients, and
  • Always work to promote your page.

YouTube

YouTube has a whopping 2.6 billion users, which is a good source of customers. For effective use of YouTube in creating brand awareness, consider these three tips:

  • Include keywords to increase the visibility of your videos,
  • Be consistent with posting and updating your content, and
  • Always include a call to action.

Thus, social media will be an excellent strategy for creating awareness, winning prospects, and later converting them to customers.

3. Search Engine Marketing

SEM revolves around paid ads, which work closely with search engine optimization techniques. SEO increases the visibility of your website by increasing its rank on search engine result pages. SEO driven websites should feature the following characteristics:

  • Enhanced user experience in that, the website must be fast and easy to navigate helping users to meet their goals with ease,
  • Quality content as proof youโ€™re delivering legitimate goods and services,
  • Your content must backlink to the authorsโ€™ site, which boosts the quality of your work.

Both SEO and SEM are Keyword driven and focus on traffic flow. When customers search for goods or services through search engines, they will find them through paid results (SEM) or organic results (SEO). 

Having a robust presence search is how you win clients, and formulating a strong combination of both will boost your brand online campaign.

4. Direct Mail Marketing

Will a traditional form of marketing be of any benefit to your business? When it comes to direct mail, the answer will always be a firm yes. Direct mails use the United States Postal Services to deliver physical mails to prospectsโ€™ doorsteps. The following reasons explain why direct mail marketing is still functional:

  • Direct mails have a high return on investment, RIO. One market survey found that direct mail campaigns had a higher RIO than online display ads and paid search. The higher RIO is attached to its higher response rate of 5.3%.
  • They are interactive as they are tangible. Thus, the recipient can hardly ignore them, which gets more prospectsโ€™ eyes on your brand.
  • Also, this marketing suits prospects that are less likely to be social media users, and
  • It builds on your creativity.

You can personalize your mail with gestures such as having a handwritten signature or note. These practices evoke emotions, making your marketing more memorable.

Take Away

A successful brand campaign should be a combination of more than one marketing strategy to reach out to all prospects. For example, while social media is excellent for the younger generation and people in urban centers, direct mail marketing will complement people living in rural areas and the older generation.

In addition, the size of your business, the target audience, and the type of goods and services you sell will determine which marketing strategies best fit your brand.

Related posts:

Why Cutting Your Marketing Budget Is Almost Always A Bad IdeaWhy Cutting Your Marketing Budget Is Almost Always A Bad Idea

Posted By The Fashionable Housewife
on May 19, 2022 at 10:05 PM
Filed Under: Technology & Apps
Tagged With: facebook campaign, marketing, marketing degree, social media

About The Fashionable Housewife

Sarah-Jean Ballard is the Editor in Chief of The Fashionable Housewife blog and Founder of Fashionable Media. Married to a sexy Molecular Biologist, housewife, mom to 5, homeschooler, Certified Personal Nutritionist and entrepreneur who's mission is to help moms just like you look and feel GREAT! Other interests include dancing, yoga, positive intactivism, natural birth and breastfeeding support, babywearing, paleo & gluten-free cooking, and promoting an overall healthy lifestyle to all.

Disclaimer

The Fashionable Housewife is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for blogs and websites to earn advertising fees by advertising and linking to Amazon.com. We alsoย participateย in various other affiliate programs, and we sometimes get a commission on purchases made through our links. There is no extra cost to you! For more info, please see our Disclosure & Privacy Policy.

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Hello, there!

Sarah-Jean Ballard

Hi! Iโ€™m Sarah-Jean. Iโ€™m a Christian, the wife of a handsome Molecular Biologist, and the homeschooling mother of 5 beautiful kids!

I enjoy homesteading, reading, writing, cooking, baking, crafting, home decorating, Xtend Barre, and of course,ย fashion!

This blog is a place for me to share how we live and what I love most. Iโ€™m on a mission to help busy moms like you, be fashionable too!ย Read Moreโ€ฆ

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๐’ฏ๐’ฝโ„ฏโ„ฑ๐’ถ๐“ˆ๐’ฝ๐’พโ„ด๐“ƒ๐’ถ๐’ท๐“โ„ฏโ„‹โ„ด๐“Š๐“ˆโ„ฏ๐“Œ๐’พ๐’ปโ„ฏ
โ€ขChristian, Wife, & Mama to 6 ๐Ÿ‘ฉ๐Ÿป๐Ÿง‘๐Ÿป๐Ÿง‘๐Ÿป๐Ÿง’๐Ÿผ๐Ÿ‘ฆ๐Ÿป๐Ÿ‘ผ๐Ÿป
โ€ขFashion, Food, Health, Fitness, Home & Loss
โœ‰๏ธ Email me, letโ€™s collab! ๐‘ซ๐’Š๐’”๐’„๐’๐’–๐’๐’•๐’”๐Ÿ‘‡๐Ÿป

๐•Š๐•’๐•ฃ๐•’๐•™ | Fashionable Homemaker & Large Family Life
This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. ๐Ÿฅณ

Canโ€™t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. ๐Ÿคฏ Seems like yesterday he was in his walker on this back deck and it looked a lot better ๐Ÿ˜‚

Thankful that @homedepot has great prices so we could finally afford to do this home reno project! ๐Ÿ’ช๐Ÿป๐ŸŽ‰

#motherhood #motherhoodunplugged #hereisourhomeschool #motherhoodthroughinstagram
My first born son turned 13 years old today. ๐Ÿ˜ฑ My first born son turned 13 years old today. ๐Ÿ˜ฑ

Somebody hold me. ๐Ÿ˜ญ

I asked him if he could stay 12 for one more year but he didnโ€™t like that idea. ๐Ÿ˜’ Was worth a shot, right? 

Scroll for the outtakes ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

This kid blows me away daily and makes me so proud to be his mom. I donโ€™t have enough words to describe how much I love this child. ๐Ÿ˜ญ

Drop a comment and wish this boy a happy birthday! ๐ŸŽ‰๐ŸŽ‚ 

#homeschoollife #homeschoolfamily #momlife #momlifeunfiltered #momlifeunplugged
Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. ๐Ÿ‹๐Ÿผโ€โ™€๏ธ๐Ÿฅต

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.๐Ÿ˜ฑ

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. ๐ŸŒฑ 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

@lostempireherbs #lostempireherbs #holistichealth #holistichealing #holisticwellness #holisticlifestyle #motherhoodunplugged #motherhoodjourney #motherhoodthroughinstagram #unleashthepowerofnature #rootingforyourhealth #hormonehealth @apexdropofficial
Slow down a little and visit @storylandnh !! It s Slow down a little and visit @storylandnh !!

It seems like summer is almost over and youโ€™re probably scrambling to get all the things done on your bucket list. But donโ€™t forget to slow down and have some fun with your kids this summer!!

Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! โ˜€๏ธ ๐Ÿ–๏ธ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

#motherhoodunplugged #motherhoodjourney #momlifeunfiltered #motherhoodrising #motherhoodthroughinstagram
Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Donโ€™t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If youโ€™re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! ๐Ÿ  ๐ŸŸ ๐Ÿฆ€ 

COMMENT and tell me which part your kiddos would like the best! ๐Ÿ‘‡๐Ÿป

 #familytime #motherhoodunplugged #momlifeunfiltered #whitemountains #familygoals #familyfriendly
Donโ€™t be fooled. You donโ€™t need the perfect br Donโ€™t be fooled. You donโ€™t need the perfect branch to hang a swing in your yard. All you need is a tree and Slackers Build A Branch!

I got mine from @bolderplay! ๐Ÿฅณ

Would this product solve a common problem for you too?! Comment and let me know! ๐Ÿ‘‡๐Ÿป

Motherhood is hard. Sometimes cool products make it easier! ๐Ÿ’๐Ÿผโ€โ™€๏ธ

#motherhoodunplugged #motherhoodrising #momlifebelike #motherhoodthroughinstagram #motherhoodjourney
Youโ€™re so exhausted you feel like youโ€™re gonna Youโ€™re so exhausted you feel like youโ€™re gonna die, but thenโ€ฆ
.
.
.
.
.
.
SURPRISE!!
.
.
You canโ€™t fall asleep!!!!!
.
.
.
Oh the joys of motherhood! Anyone else relate?!! ๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿฅฑ๐Ÿ˜ณ๐Ÿ˜ณ๐Ÿ˜ณ

#momhumor #honestmom #parentinghumor #motherhoodunplugged #motherhoodjourney #motherhoodrising
Mother is weird like that. ๐Ÿคท๐Ÿผโ€โ™€๏ธ๐Ÿ™ƒ Mother is weird like that. ๐Ÿคท๐Ÿผโ€โ™€๏ธ๐Ÿ™ƒ

#motherhoodunplugged #motherhoodrising #motherhoodjourney #motherhoodthroughinstagram
Get ready to jumpstart your mornings with @activat Get ready to jumpstart your mornings with @activatedyou Morning Complete - the ultimate daily wellness experience! ๐ŸŒบ๐ŸŒธ๐ŸŒผ

Say farewell to bitter coffee and embrace an amazing drink that will leave you buzzing with excitement. This isnโ€™t your ordinary beverage; itโ€™s a magical elixir crafted to support your digestive function, boost your energy levels, and keep you thriving throughout the day.๐Ÿš€โœจ๐Ÿ’ฅ

First up, we have prebiotics - the superhero fertilizer for your gut. They work tirelessly to ensure your probiotic bacteria stay in tip-top shape, keeping your digestion regular and your well-being soaring. ๐Ÿ“ˆโœˆ๏ธ

But thatโ€™s not all! They also include probiotics to nourish and replenish the good bacteria in your gut, providing a turbocharged boost to your digestive system and overall health. Itโ€™s like a lively party for your tummy, and youโ€™re the guest of honor!๐Ÿ’๐Ÿผโ€โ™€๏ธ

Letโ€™s not forget about the leafy greens. These powerhouse nutrients provide the fuel your body needs to conquer even the busiest days without crashing. With Morning Complete, youโ€™ll be unstoppable, soaring through each day with boundless energy and enthusiasm!๐Ÿคฝ๐Ÿปโ€โ™€๏ธ๐Ÿ„๐Ÿผโ€โ™€๏ธ๐Ÿง—๐Ÿผโ€โ™€๏ธ

And as if that werenโ€™t enough, Morning Complete features five additional hand-selected nutrient blends. They work together to rev up your metabolism, uplift your spirits, shield your body from oxidative stressors, support healthy liver and cellular functioning, and maintain healthy blood sugar levels. Itโ€™s like having a team of wellness experts by your side, ensuring you radiate vitality and live your best life.๐Ÿฅ‚๐Ÿ…

Are you ready to embark on an exhilarating wellness journey each morning? Join the Morning Complete revolution and say hello to vibrant mornings and thriving health. Itโ€™s time to sip your way to a happier, healthier you! 

Iโ€™m literally obsessed!! ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ

Check out my blog for more info! ๐Ÿฅณ

#morningroutine #dailyvlog #dayinthelife #dayinmylife #dayinmylifevlog #dayinmylifevlogs #morningvibes #morningmotivation #goodmorning #reset #weeklyreset #resetroutine #probiotics #momlife #motherhood

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This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. ๐Ÿฅณ

Canโ€™t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. ๐Ÿคฏ Seems like yesterday he was in his walker on this back deck and it looked a lot better ๐Ÿ˜‚

Thankful that @homedepot has great prices so we could finally afford to do this home reno project! ๐Ÿ’ช๐Ÿป๐ŸŽ‰

#motherhood #motherhoodunplugged #hereisourhomeschool #motherhoodthroughinstagram
My first born son turned 13 years old today. ๐Ÿ˜ฑ My first born son turned 13 years old today. ๐Ÿ˜ฑ

Somebody hold me. ๐Ÿ˜ญ

I asked him if he could stay 12 for one more year but he didnโ€™t like that idea. ๐Ÿ˜’ Was worth a shot, right? 

Scroll for the outtakes ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

This kid blows me away daily and makes me so proud to be his mom. I donโ€™t have enough words to describe how much I love this child. ๐Ÿ˜ญ

Drop a comment and wish this boy a happy birthday! ๐ŸŽ‰๐ŸŽ‚ 

#homeschoollife #homeschoolfamily #momlife #momlifeunfiltered #momlifeunplugged
Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. ๐Ÿ‹๐Ÿผโ€โ™€๏ธ๐Ÿฅต

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.๐Ÿ˜ฑ

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. ๐ŸŒฑ 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

@lostempireherbs #lostempireherbs #holistichealth #holistichealing #holisticwellness #holisticlifestyle #motherhoodunplugged #motherhoodjourney #motherhoodthroughinstagram #unleashthepowerofnature #rootingforyourhealth #hormonehealth @apexdropofficial
Slow down a little and visit @storylandnh !! It s Slow down a little and visit @storylandnh !!

It seems like summer is almost over and youโ€™re probably scrambling to get all the things done on your bucket list. But donโ€™t forget to slow down and have some fun with your kids this summer!!

Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! โ˜€๏ธ ๐Ÿ–๏ธ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

#motherhoodunplugged #motherhoodjourney #momlifeunfiltered #motherhoodrising #motherhoodthroughinstagram
Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Donโ€™t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If youโ€™re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! ๐Ÿ  ๐ŸŸ ๐Ÿฆ€ 

COMMENT and tell me which part your kiddos would like the best! ๐Ÿ‘‡๐Ÿป

 #familytime #motherhoodunplugged #momlifeunfiltered #whitemountains #familygoals #familyfriendly
Donโ€™t be fooled. You donโ€™t need the perfect br Donโ€™t be fooled. You donโ€™t need the perfect branch to hang a swing in your yard. All you need is a tree and Slackers Build A Branch!

I got mine from @bolderplay! ๐Ÿฅณ

Would this product solve a common problem for you too?! Comment and let me know! ๐Ÿ‘‡๐Ÿป

Motherhood is hard. Sometimes cool products make it easier! ๐Ÿ’๐Ÿผโ€โ™€๏ธ

#motherhoodunplugged #motherhoodrising #momlifebelike #motherhoodthroughinstagram #motherhoodjourney
Youโ€™re so exhausted you feel like youโ€™re gonna Youโ€™re so exhausted you feel like youโ€™re gonna die, but thenโ€ฆ
.
.
.
.
.
.
SURPRISE!!
.
.
You canโ€™t fall asleep!!!!!
.
.
.
Oh the joys of motherhood! Anyone else relate?!! ๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿฅฑ๐Ÿ˜ณ๐Ÿ˜ณ๐Ÿ˜ณ

#momhumor #honestmom #parentinghumor #motherhoodunplugged #motherhoodjourney #motherhoodrising
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