Marketing is an essential process of production that informs potential customers about goods and services your company is selling. Through marketing, your customers get information about the value of your goods and services and their usage.
Marketing helps you create brand awareness and make your business stand out. However, selecting a marketing strategy that suits your business can be challenging.
If you’re looking out for a rewarding brand campaign method, here is a list of the four best marketing tactics that will transform your business design.
1. Hosting Online Webinars
If you’re looking for an effective way to build trust with your customers, hosting an online webinar will be an excellent choice. Webinars are like showrooms, only that they are virtual. They give you a chance to display your products or services to the customers and will be a win for your business in the following ways;
a. Enhanced Customer Engaging
Webinars happen in real-time and involve a dialogue between the in-attendance and the host. They give your audience a feeling of your brand and what it entails. It is the best way to earn customers’ trust and loyalty.
b. They Work Across All Customers
Webinars will work with every lead you have. They do not pay details to how engaged they have been in the past. Whether the prospect has been a long-term follower or new to the brand, they can benefit from the webinars.
c. Wide Geographical Coverage
If you are operating a nationwide business, webinars allow you to reach a wider audience. As long as someone has an internet connection, they can attend the webinar from anywhere in the country.
Thus, you have a chance to talk with your customers across all regions.
d. Cheap and Flexible
For the webinars, you do not need to rent meeting or display space. All you need is to choose a platform, such as Google Meet, and Zoom, schedule a meeting and share the link with your target audience.
In addition, you can alter the webinar dates without any costs incurred. This flexibility makes webinars an excellent marketing choice for your brand. Thus, webinars are an effective strategy for winning new customer prospects, converting them to followers, and later into buyers.
2.Social Media Marketing
You‘re not selling your business if you have not invested in social media. It is one of the best ways you can increase your customer base. The following reasons explain why you should consider social media as a choice in selling your brand:
a. Wide Audience
Based on statistics, 3.96 billion people are registered social media users. That means your brand has a chance to reach billions of people once it is posted on different social media platforms.
b. It is Cheaper
In addition to the broad coverage, social media marketing is relatively cheaper. With a smartphone and internet connection, you can create content about your goods and services, and post it for free.
c. Easy to Measure
Social media marketing uses views and likes to measure the effectiveness of the employed marketing campaign. You can easily track the performance of your brand, generate positive leads, and convert them into customers.
Tips for Social Media Marketing
An effective social media marketing campaign must:
- Create a unique strategy for each platform used,
- Be consistent in creating and posting content,
- The content must be accurate, clear, and focused,
- Be engaging,
- Invest in video and other visual content, and
- Whenever possible, include the AB tests.
Two popular social media platforms you can consider for your social media campaign include;
Over 2.93 billion people are registered Facebook users. You can use Facebook for direct messages which will help in building customer trust. It is a fast and easy marketing strategy, but the following tips will help make Facebook marketing more effective:
- Don’t use Facebook for Hard to sell goods and services,
- Have clear marketing objectives,
- Encourage comments by replying to clients, and
- Always work to promote your page.
YouTube has a whopping 2.6 billion users, which is a good source of customers. For effective use of YouTube in creating brand awareness, consider these three tips:
- Include keywords to increase the visibility of your videos,
- Be consistent with posting and updating your content, and
- Always include a call to action.
Thus, social media will be an excellent strategy for creating awareness, winning prospects, and later converting them to customers.
3. Search Engine Marketing
SEM revolves around paid ads, which work closely with search engine optimization techniques. SEO increases the visibility of your website by increasing its rank on search engine result pages. SEO driven websites should feature the following characteristics:
- Enhanced user experience in that, the website must be fast and easy to navigate helping users to meet their goals with ease,
- Quality content as proof you’re delivering legitimate goods and services,
- Your content must backlink to the authors’ site, which boosts the quality of your work.
Both SEO and SEM are Keyword driven and focus on traffic flow. When customers search for goods or services through search engines, they will find them through paid results (SEM) or organic results (SEO).
Having a robust presence search is how you win clients, and formulating a strong combination of both will boost your brand online campaign.
4. Direct Mail Marketing
Will a traditional form of marketing be of any benefit to your business? When it comes to direct mail, the answer will always be a firm yes. Direct mails use the United States Postal Services to deliver physical mails to prospects’ doorsteps. The following reasons explain why direct mail marketing is still functional:
- Direct mails have a high return on investment, RIO. One market survey found that direct mail campaigns had a higher RIO than online display ads and paid search. The higher RIO is attached to its higher response rate of 5.3%.
- They are interactive as they are tangible. Thus, the recipient can hardly ignore them, which gets more prospects’ eyes on your brand.
- Also, this marketing suits prospects that are less likely to be social media users, and
- It builds on your creativity.
You can personalize your mail with gestures such as having a handwritten signature or note. These practices evoke emotions, making your marketing more memorable.
A successful brand campaign should be a combination of more than one marketing strategy to reach out to all prospects. For example, while social media is excellent for the younger generation and people in urban centers, direct mail marketing will complement people living in rural areas and the older generation.
In addition, the size of your business, the target audience, and the type of goods and services you sell will determine which marketing strategies best fit your brand.