When Shea Terra Organics CEO and skin care formulator, Tammie Umbel, searches for ingredients for her next hottest product, she doesn’t reach out to cosmetic ingredient suppliers. She instead goes on the hunt for exotic ingredients produced from self-empowering projects throughout Africa.
In hard economic times, those most affected are women and children already living below the poverty line. With diminishing charity arriving from wealthier countries, self-empowering projects are needed more than ever. The company has worked with cooperatives throughout Africa to utilize their sustainable ingredients for over a decade, so when time came to reformulate its famous Organic Shea Lip Butters, akin to lips such as Shea Terra Organics’ fan Angelina Jolie, Tammie knew just where to begin.
Shea Terra Organics new 100% natural Organic Shea Lip Butters support grassroots efforts to cull Ugandan violence and provide economic stability through apiary training, which teaches beekeeping skills to natives. The project also donates hives to its students so they may start their own venture. The fragrant honey and golden beeswax collected from this effort forms the core of these extra smooth and healing lip treatments.
The Organic Shea Lip Butters also contain wild plum and tsamma melon oils — these oils are sourced from a Namibian project that supports over four thousand gatherers and farmers, while helping families send their children to school. Sustainable African herbs including African potato and roobios, are combined with 25% certified organic shea butter and organic virgin coconut cream oil to condition lips and provide hours of protection. Shea Terra Organics’ Organic Shea Butters do not contain parabens, or artificial fragrances and colors so they are safe for your kids to use too.
My personal favorite is the Menthe Orange. It’s performance far exceeds that of more expensive brands. It is definitely one of my favorite lip balms and I highly recommend it. Plus, they only cost $4.00!
Shea Terra Organics is available in select boutiques and spas and at www.SheaTerraOrganics.com.