It's here!! Family Matters is out now.
When trying to explain what branding is all about, many marketers will start off with the textbook definition and then go on to show you how branding today is so much more. Sometimes that can be an exercise in futility because of all the layers that good branding involves. In the process of trying to…
When innovation outpaces the morning coffee break, it takes a lot to stay ahead in the technology game. The electrotechnology industry, which combines leading-edge engineering and day-to-day use, survives and prospers on visibility and credibility. An awesome product can quietly slip away into the shadows without the right people being aware that it even exists….
Marketing is an essential process of production that informs potential customers about goods and services your company is selling. Through marketing, your customers get information about the value of your goods and services and their usage. Marketing helps you create brand awareness and make your business stand out. However, selecting a marketing strategy that suits…
When your business hits hard times, you need to find ways to save money, which usually means making cuts. Often, the marketing department is the first area to get cut, which is a huge mistake. In rare cases, slashing costs in the marketing department can have a positive effect. However, it usually makes the problem…
The beauty industry is made up of thousands of brands, today, of different sizes and categories, all vying for similar or diverse consumers. A universal theme across their growth strategies is the use of video marketing in social campaigns. According to Hubspot’s The State of Video Marketing in 2020 survey, over 92% of marketers say…
Social media has become an effective marketing tool for businesses, especially for those in the beauty and wellness industries. Salons and spas benefit from social media platforms such as Facebook, Instagram and Twitter. Salons can show off everything about themselves through their profile and photos, and the best thing about it is that it is…
You’ve found your niche, you created a stunning website design, you wrote your first posts – now it’s time to market your blog! Luckily, this IS a task you can tackle on your own. While it may be worth investing in a digital agency once your blog gains traction – especially if you’re hoping to…
So you’ve decided to move forward with creating your fashion brand, amazing! A fashion business is an amazing way to make money from something you have a vested interest in. If you have a unique style, can create your own items of clothing, want to sell accessories, upcycled items, pre-loved clothing, or literally anything else…
Buying presents for others is not really an easy task, as it proves challenging in many situations. Whether you want to offer something to your mother, friend or boss, you need to find them special and meaningful gifts. The whole process of gift giving should be enjoyable, as it allows you to think about the…
There are many secrets to having a successful business. From the outset, having a clear vision and setting realistic goals is essential. You must also be prepared to work hard and put in the time and effort required to make your business a success. Of course, many other factors also come into play, such as…
Investing in marketing is one of the most effective ways of promoting visibility to attract more customers. However, relying on it alone might not be good enough to sustain the long-term growth of your business. Therefore, you need to think outside the box and implement other steps, one being appreciating customers and workers. You can…
Every parent wants to have pictures of their kids. But there is a big problem. Not all kids like to be photographed. Some children start crying and running away once they notice a camera. Today, we will give you some useful tips on how to take pictures of babies, toddlers, children, and teenagers. We hope…
COVID-19 has affected many industries and even resulted in unfortunate retrenchment and unemployment for some of us. Being hit with unemployment is never easy regardless of the life stage you are in as you are faced with the decision of finding a new job. Some might even look for a good part time job to…
Advertising and Instagram have shared a very nurturing and strong bond for years now. Lately, Instagram developers have been paying a lot of attention to developing the platform for marketing and promotional activities. Nonetheless, not a lot of sellers and merchants have been benefiting from these changes. Unlike Facebook or even Twitter, mastering the organic…
Creating quality items for your business to use as promotional products can be a very important part of your overall marketing strategy today. You want the items that you give away to employees and potential customers to be something that they are not only glad to wear but will help them to feel a strong…
Table of Contents Each year, food and beverage lovers anticipate unveiling seasonal flavors that capture the magic of new beginnings—be it autumn’s cozy spices or spring’s fruity freshness. Brands harness these fleeting tastes to evoke nostalgia, spark curiosity, and drive engagement. Recent launches, like 5- hour Energy Cranberry Lime, highlight how these flavor waves become must-try…