Purple Lab SWAC “Sealed With A Cure” Lip Gloss

Double Duty Beauty Brand Purple Lab has partnered with The Triple Negative Breast Cancer Foundation to launch SWAC “SEALED WITH A CURE,” a feel good lip gloss equipped with ingredients that boost beauty, health and confidence. SWAC has been delivered to help increase awareness and funds for Triple Negative Breast Cancer research.

I am a huge fan of the Purple Lab, and no it’s not just because I’m friends with Karen Robinovitz, the founder of PurpleLab. I fell in love with Huge Lips Skinny Hips the first time I tried it. So of course when they emailed me and asked me if I wanted to try their new SWAC: Sealed With A Cure lip gloss, I welcomed the opportunity with open arms lips! Especially after I heard why Karen created this lip gloss…

I met three inspiring women last year – Malaak, Andrea, and Hayley – all of whom lost their good friend to triple negative breast cancer, a rare and aggressive subtype I had never heard of. Nor had any of my friends.

And when I heard the story of their friend Nancy Block-Zenna who inspired them to create The Triple Negative Breast Cancer Foundation, a charity that supports awareness and research for TNBC, I knew I had to do something.

Meet SWAC (Sealed with a Cure, pictured right), a sumptuous gloss formulated with lots of TLC ingredients.

The shade, named Nancy, is a delicate, shiny pink with hints of gold tint (real gold, BTW!) and it comes with a love note, Nancy’s life story and the legacy she left behind.

This Paraben-free, health boosting and immune system enhancing formula contains ingredients including Mangosteens and Echinacea. The ultra-moisturizing, non-sticky gloss is lightly scented with Vanilla and is contained in one of the most innovative lip gloss tubes I’ve ever used. The tube is easy to squeeze and the tip is soft and feels great against your lips.

In addition to all the yummy ingredients that make this gloss so unique, it’s the perfect shade of pink that is universally flattering. (And remember that’s coming from someone with red hair!)

When you buy SWAC, a generous 20% of the proceeds will go to the foundation. You can get it for $18.50 at www.b-glowing.com

You can enter to win SWAC Lip Gloss in the Fashionable Gals For A Cure Breast Cancer Awareness Fund Raiser and Giveaway. (Look for prize pack number 4!)