I have spent the better part of my 40s trying to look like I’m still in my 30s. And a lot of that time and energy has been put into reducing and eliminating the signs of sun damage accrued over the years before SPF was a household word. So when I was given the opportunity to test Avon’s new ANEW Genics product I jumped at the chance. Avon’s ANEW Genics Treatment Creme is a skincare breakthrough cream that claims to help you look 10 years younger in as little as 4 weeks.
Inspired by the discovery that everyone has a Youth Gene, Avon’s Genics formula is designed to stimulate your Youth Gene’s activity,** which slows down with age. Now you can undo up to 10 years from the look of your skin.* In 4 weeks, ANEW Genics can improve the appearance of discolorations by up to 100%.*** and dramatically reduce the look of wrinkles.*
*Based on a consumer perception study of women 45-59.
**Based on testing in skin cells.
***Based on a dermatologist assessment of mottled pigmentation in a clinical study of subjects aged 45-59.
Having used the product for almost 4 weeks, I’m not sure that I look 10 years younger, but I can confirm that my skin definitely looks more radiant and my freckles and age spots are noticeably lighter. (I have been wearing 50+ SPF sunblock all summer, so I’m sure that has helped, too.) ANEW Genics Treatment Cream is intended for night time use, following cleansing, in place of your regular cream. It has a fresh scent and doesn’t feel too heavy on your skin. Priced at $38 for 1 once, ANEW Genics Treatment Creme is available exclusively throught Avon Representatives.
To find and Avon rep in your area you can log on to www.avon.com.
