Yesterday morning Calvin Klein exposed the billboard for its new fragrance “Secret Obsession” at the intersection of 47th and Broadway. The billboard is being put up in celebration of the 40th Anniversary of Calvin Klein, New York Fashion Week, and the reinvention of obsession.
Here are some images of the event:
On the heels of the US networks banning the controversial SECRET OBSESSION commercial, Calvin Klein is definitely pushing boundaries with this sexy advertising image. The SECRET OBSESSION ads will be featured on billboards in major cities across the country. The Times Square billboard will kick off NYC’s famed fashion week and hopefully draw countless admirers.
The commercial for the new fragrance is a little racy so we can’t show it to you on here. You can however check it out on youtube.com at your own risk!
Come back on FRIDAY to see what we think of the tantalizing new fragrance!