Women are amazing creatures, aren’t they?
From Joan of Arc’s 15th century wartime efforts to Emmeline Pankhurst’s fight for the right to vote, the history books are peppered with heroic members of the fairer sex. Struggling through years of repression and an overwhelmingly patriarchal society, women have battled through resiliently, with the power now beginning to sway in their favor.
Despite the obvious struggles to achieve the vote and recover countries from English domination, modern women are, ironically perhaps, becoming unelected leaders of the digital world. Globally, according to research, females are driving 70-80% of ALL consumer spending with their purchasing power and influence. Whether it’s a new car, a holiday abroad or an expensive piece of jewellery, the spending power of women is outstripping men at every turn.
However, considering the economic car crash still smouldering in our rear-view mirror, it’s also becoming increasingly fashionable to scour the web in the hope of picking up an unbeatable bargain. As a result, extreme couponing – an activity that combines shopping skills with couponing to save as much money as possible – is growing in popularity. Stories of women achieving incredible shopping feats are abound on the web, with one tale reporting that a Christmas shop was achieved on just 4p.
Mum’s The Word
Aside from extreme couponing, another area experiencing exponential growth is the “mommy market”. With mom’s representing a market worth over $2 TRILLION, it’s little wonder sites dedicated to catering to their every need are springing up at lightning pace. (Sites like Zulily come to mind!)
If you’re a mom, you can find advice on just about any subject. Recent surveys reveal that 64% of mom’s ask other mothers for advice before they purchase a new product. Quite simply, for mothers, the internet has it all.
Whether you require baby items or childcare, you can find it by using sites such as GN Classifieds, for example, allowing you to buy and sell in a variety of different categories. Importantly, compared to women in general, around 90% of mom’s use the web, which opens up a huge market for those looking to sell their wares. Where the mommy market goes from here is anyone’s guess, but it’s clear to see that the online power has shifted in favour of the girls.
Guys, we love you, but please step aside, we’ll take it from here, thanks.