For those of you who are like me and love J. Crew’s clothing, they just opened up a brand extension called “Madewell 1937”. I found out all about it from fellow blogger, The Budget Fashionista. Check out Madewell’s website and you decide if it’s for you or not. Here’s the scoop:
J.Crew’s New Store Madewell 1937
What’s up with our favorite stores doing all of these questionable brand extensions? First, Gap, Inc brought us the Anne Taylor competitor Forth and Towne (GOOD). Then our friends at Gap, Inc brought us the Piperlime shoe site (BAD). Now everyone’s preppy favorite, J.Crew, has a new concept store called Madewell 1937 which is like a cross between Eddie Bauer and Forever 21.
I’m not sure why J.Crew feels that they need to do a “younger” line, especially one full of styles that any teen can scoop up at their local Abercrombie for much less. $100 bucks for a pair of jeans? $150 bucks for a dress? Uh, no! And the name… Way too complicated… How about just Madewell?
