How to Optimize Videos for Websites or Social Media

Are you thinking about publishing videos on a website or on social media? If you are then before you upload them you should consider optimizing them, so that you can be sure that their quality will be preserved and they’ll be displayed properly.

The exact manner in which you will have to optimize your videos will depend on the platform you’re uploading them to, however, in general, there are two cases you should be aware of:

 

Uploading to social media or embedding from video sharing platforms

If you’re uploading your video to a social media platform such as Facebook, Instagram or Twitter, or if you’re embedding it on your website from a video sharing platform such as YouTube – you should follow the recommended format and settings of that platform. Some platforms nowadays will automatically convert any videos that don’t conform, while others will not and may reject them outright.

In any case, it is better that you carry out the conversion yourself, as you can then check and make sure the quality is preserved. Ideally, you should look up the recommended format and settings and convert your video to match, though as a general case using MP4 with a H.264 codec at 30 frames per second should be okay for most platforms.

 

Self-hosting videos on a website

On the flipside, if you’re self-hosting videos on your own website you can use any format and settings you like – subject to restrictions the player you’re using may have. However, there is another factor that you need to consider: Bandwidth. Simply put videos (particularly large ones) can take up a lot of bandwidth, so you may want to compress them and reduce their file size before uploading them to your web host.

Using video formats and codecs with high compression is one way to go about this, however, in some cases, you may want to compress them even further. For that you’ll have to adjust the bitrate, resolution, frame rate or other video settings. Adjusting these settings will affect the video quality, so you will have to find a balance.

To start optimizing videos using either of the approaches outlined above, you’ll need a video converter. It would be a good idea to try Movavi Video Converter, as it will let you easily convert your video formats and adjust their settings according to your needs.

With Movavi Video Converter you can quickly convert WMV to MP4 or switch any other formats you need. Additionally, it has several other helpful features that you can use to edit your videos, create animated GIFs, save frames of video footage, extract audio tracks, compress video file sizes, and much more.

 

In a nutshell, Movavi Video Converter will ensure that you have everything you need to prepare your videos – regardless of whether you’re uploading them to social media, video sharing platforms, or your own web host. On top of that it is extremely easy to use, so you shouldn’t face any complications.