If you are a YouTube creator, then you already know that your subscribers are tough cookies. Nowadays, it’s not only hard to gain their trust, interest, and finally subscription, but it’s even harder to be consistent with uploading and quality and keep them satisfied, positive and engaged.
I remember when I first started and the overwhelming things I have to learn. When I finally got the camera I am going to use to record videos that were when I knew that I am going through with it. If you are here because you are starting a new channel and don’t have a camera yet, I highly suggest checking out this link: https://musiccritic.com/equipment/cameras/best-camera-for-youtube
The consistency is the magic word of YouTube, as it triggers platform algorithms to recommend the channel’s content to more viewers. It might look like some kind of sorcery, but it actually isn’t that strange or complicated. The main goal should be to choose the right format and theme of the channel and present it in a way that will be easy to recognize and distinct from others, in regular time intervals. However, there is a catch – it’s just the beginning.
The three A’s of YouTube – Audience, Algorithms, and Analytics
If new content creators are concerned is there’s going to be enough people to watch their videos, let’s be clear and say that there is no need to worry about that. There are over one billion viewers on YouTube, active and ready to become subscribers. The first step for every beginner would be to capture those viewers’ attention and the second one to establish a long-term relationship. A loyal audience is an extremely important asset for the channel, as they are able to actively boost the views by sharing their impressions, not only in comments on the creator’s channel but all over the platform. For those who want to make money from YouTube, https://howsociable.com/buy-youtube-subscribers/ is the crucial component for income. If you take into consideration that these people decided to prioritize a certain channel over others, connecting with them and turning them into constant visitors is the best YouTube policy ever.
As we already established, YouTube algorithms are not some big secret or a person that doesn’t like your channel, for some reason. It’s artificial intelligence, capable of learning what to suggest to viewers based on their previous choices and preferences. Furthermore, with the help of a recommendation machine, these algorithms will try to keep viewers on a platform as long as possible and gain more views for more creators. The consistency is the essential way how creators can get the algorithms on their side. Of course, it’s not enough to just post regularly; it’s equally important how good the composition of the content is. For example, channels with videos composed in series have faster growth than channels with randomly created content.
However, newer channels can’t rely on consistency to lure more viewers, as there is no watching data to base the recommendations on it. Luckily, there are other ways to arouse interest, such as promotions on other social media or partnering with other creators.
The least fun part for many creators is to study YouTube analytics regularly. This is a useful tool that has much to offer. In the beginning, it will provide directions and guidance based on the existing metrics. For example, Watch Time (estimated total minutes spent viewing content) is more important than raw view information (total number of views). Low Watch Time means that content is not good enough for the viewers, to make them stay until the very end. Real-Time report and Traffic Sources page are important for promotion strategy, as creators can find out when, where, and how the videos gained more traction or achieved spikes in views.
Demographics page will show more details about viewers, geography, gender or age, for example. For some creators, any viewer is a good viewer. For others, this information can be crucial for product recommendations and similar promotional, marketing and financially oriented activities.
How to get more YouTube subscribers and views
There are many tactics and strategies, and some of them are applicable to any business or pleasure related channel or content. Trailer or teaser video is an excellent way to promote new content or build interest in it. It can be placed at the top of the Videos page and played automatically upon entering.
Good thumbnails can do wonders. Probably not a proverb yet, but it certainly should be. Recently, YouTubers came up with a new trick in the review videos department. Frowning face or a thumb down on the thumbnail suggests a negative review, which is a delicacy for many viewers as it could be a source of potential controversy. However, in most of these reviews, opinions about products are usually positive.
Collaborations are a quick and relatively easy way to get many new subscribers with just one video. Working with more popular YouTube creators with similar content will instantly bring thousands of people to smaller channels.
Playlists are not only a good way to organize videos, but it’s also a very subtle invitation to binging. For example, viewers who are interested in DIY projects or house makeover ideas will probably look for playlists with these titles.
Of course, there is also a way to boost channel ranking and credibility by buying subscribers. There are a lot of YouTube subscriber services, and most of them claim that buying real users accounts is not against the platform’s rules and policy. Legitimate advertising is another way to “buy” subscribers with sponsored ads and paid promotional content.
If you’re considering either of these or any other similar way, our suggestion is to read YouTube’s Terms of Service or to conduct a thorough investigation before making any decision.
Building a loyal youtube subscriber base is the most important, long-term way to thrive on YouTube. It’s a slow, hardworking process that involves a lot of interactions with visitors in order to turn them into a devoted audience, much like you do on Instagram. It’s not a secret that extremely successful YouTubers have armies of followers, faithful and engaged in everything their favorite creators do.
YouTube is a 14 years old video service that evolved and changed significantly since the early days. It used to be a place where amateurs could post their hobby-oriented videos.
Today, for many YouTubers, it’s a professional occupation, still unacceptable by many outside of the platform. We believe it’s only a matter of time.