How Fashion Technology Is Changing The Way Brands And Manufacturers Do Business
There is practically a revolution in the fashion world, and it affects everyone who is in the industry. If you own a clothing brand or are into the manufacturing side of the business, fashion technology is something you got to know about. Don’t, and you may well be considered old-fashioned. And as everyone knows, being considered ‘old-fashioned’ in this industry is suicide! Here’s what fashion technology is doing to the business and why you should know about it.
The ‘traditional’ way of manufacturing may not be that relevant anymore
There is nothing wrong with ‘tradition’ per se. It’s wonderful the way traditional textile niches are undergoing a revive again, and traditional modes of manufacturing are finding a way to grow again. However, the problem is that these traditional methods don’t make information available easily to brands and manufacturers. Clothing brands can use fashion technology to know what their customers’ lifecycles are, their repeat purchasing rates and brand engagement because these statistics are so easily accessible now. With this information, it is possible for apparel manufacturers to have more control over their operations and bring out products which meet emerging fashion trends precisely.
Making connections
Clothing manufacturing for emerging brands is tough for the simple reason that these new business-owners don’t have a lot of connections. This makes it very difficult for them to find suppliers and skilled professionals. Fashion technology is useful if you find yourself in this predicament because it lets you make connections with the right people. A platform like Sewport, which encourages brands to connect with suppliers and manufacturers worldwide with the click of a button, is a valuable tool to help you with production. It has innovative algorithms which makes garment production very seamless. The best thing about it is that even if someone is a complete novice in the industry, it is possible for her to grow a profitable business with something like Sewport.
Mother and clothing designer, Natalie, used
Download patterns and start sewing
For clothing factories for small runs, downloadable patterns are a lifesaver. They are particularly well-suited for small businesses because all you have to do is download the patterns and start the sewing work. You may use one or more sewing professionals at your disposal. Don’t have such skilled professionals to do your bidding? Well, with
Free up your time
There are plenty of websites which lets you start production sitting right where you are. This is fashion technology that makes it possible for emerging entrepreneurs to get a head-start in the industry without any stress. You can source the materials you want and find the professionals to do a prototype. After sample approval, production can start, and you can control it all from your computer. What this enables you to do is have free time so that you can use it for more important things such as marketing your clothing brand or making new connections that will propel your business further.
Fashion technology has indeed made the world a global fashion village. Whether it is finding inspiration for a new line or getting patterns that work, the internet has made it possible that you can do a lot with a few clicks of the button. Being an entrepreneur in this industry is not everyone’s cup of tea but if it is what you envision for yourself, then let technology do its job. Use it well, and you could be a name to reckon with in the industry.