Home design blogs are a popular niche market in the online world right now. With the rise in popularity of sites like Pinterest and even TV networks like HGTV, it seems like everyone has some level of interest in interior design, which means you have a potentially big audience for a blog focusing on topics surrounding décor and design.
When you create a blog focused on interior design, it’s all about imagery and the visuals you provide to your audience. They’re coming to your site because they want to see pictures that are beautiful, and if you’re making mistakes with your blog images, it could be costing you success as a blogger.
Below are some red flags that your images are sub-par on your design blog, and some ways this could be impacting your ability to grow your audience.
Not Recognizing the Importance of Your Images
One of the first indicators your home design blog may be suffering because of your images is a general sense that you don’t spend a lot of time in this area.
You may spend days ensuring your content is perfect, but if you’re hastily searching the Internet and adding some stock photos to your site, it’s probably having a negative impact.
Your images need to be carefully thought out, relevant to your content and they need to resonate with your audience. If you view images as filler or an afterthought on your design blog, it’s probably time to revisit your blogging strategy.
So often home design bloggers will find an image they want to use, but it’s low resolution. You absolutely shouldn’t just go ahead and use it anyway.
Low-resolution images can be the result of anything from small images that have been blown up, to problems with lighting when the photo was taken.
Regardless, if you add a low-res image to your design blog and think your readers won’t notice, the chances are they probably will.
It will make your blog seem unprofessional, particularly when the competition of high-quality interior design blogs is so stiff and so many have fantastic and professional-quality images.
Probably one of the most important rules of images in home design blogging is only to use hi-res.
If you use images that aren’t optimized, it’s going to be problematic when people are trying to view your site, particularly if they’re doing so on their mobile device.
There is probably no faster way to turn off your potential readers than having huge images that take forever to load.
You need to educate yourself on how to optimize photos so that the loading time is fast, but the image also looks great.
Stock Photo Overload
If you’re a home design blogger, you may take some of your own photos or find pictures from around the Internet as long as proper credit is due. There may be some instances where you also need to use stock photos.
It’s normal to use stock photos on your blog, but they often come across as looking generic.
You can help keep the quality of your design blog at a high level even when using stock photos if you teach yourself a few editing tricks. You can make small changes to the photo so that it doesn’t look so standard and it has a bit more character and personality.
If you’re struggling to find out why your home design blog isn’t performing, there is a significant chance it’s related to the quality of your photos. If you think you might have a problem like the ones listed above, focusing more on the quality of your images can significantly improve your entire blog.