It started in Kodiak; one of Alaska’s many small towns, with a population of 6,000. Due to the location, Kodiak endures an extremely icy climate leaving many of its residents with dull, dry and cracking skin. This very reason is why Vaseline thought the demographic would be perfect to demonstrate the effectiveness of Clinical Therapy Lotion.
Vaseline turned to Petal Ruch, a voice coach and 50-year-old mother of four, who tried the product and felt it really worked, to start a word-of-mouth campaign for new Vaseline Clinical Therapy Lotion. If she liked it, she could then freely “prescribe” it to anyone else she thought needed it. Through word-of-mouth, her experience spread to more than 600 townspeople—including 39 cousins, a Russian music group, a knife maker, police detective, owners of fishing vessels, and many others– whom also discovered that Clinical Therapy works.
Clinical Therapy Lotion provides 60% more moisture than a prescription lotion, and is available without a prescription.. The best part is that it’s not greasy, watered down or too thick and is available lightly fragranced and unfragranced making Clinical Therapy great for the entire family.
I’m going to try out and let you know what I think sometime next week. Stay tuned!
