Coffee had been as ubiquitous as food. It would seem that many more people consume coffee than they do breakfast or even the healthier choice of drinking water on a daily basis. Even most experts agree that cutting off coffee from your favorite café in your morning routine would save you thousands of dollars in a year or two. Thus, business ventures that involve selling coffee blends and coffee concoctions are always a hit. Especially if you offer something new that consumers have not yet seen in the market such as great coffee packaging. It is a fact that the packaging of a product becomes its most recognizable feature. Hence, care should be taken in determining the kind of coffee packaging one would take for his or her coffee products. Coffee packaging can come in any form, size, and shape but the most obvious choice would depend on the branding and marketability of the product. Nevertheless, the right packaging can spell success for the coffee product, you just need to know what material, size, and configuration to use to increase the chances of your product gaining a competitive advantage in the market.
The Importance of Coffee Packaging
They say that first impressions last especially in the likes of coffee packaging and this is precisely why companies invest so much money in the packaging of their products. We know that coming up with the design and configuration of the packaging may increase costs and production time, but it is a very important component to the total product that it cannot just be left to chance. Moreover, there have been numerous products that have become so successful because of their packaging, that specific color, logo, image or brand can be synonymous with quality, great taste, and value for money. Coffee is a great product on its own, and sometimes even roasted coffee beans can be sold as is without any packaging at all. However, when coffee is marketed in unique and catchy packaging, then it will have better chances of getting picked up by the customer and then returning more for it in the following days. Coffee packaging is important not just from a marketing standpoint but also in preserving the integrity of the taste and aroma of the ground coffee as it can protect the product from being exposed to moisture and other external forces. Moreover, ground coffee produces carbon dioxide which needs to be released or the bag of ground coffee would explode.
The Kinds of Coffee Packaging
There are many kinds of coffee packaging available in the market today, what with the many types of materials and printing options and designs that could easily be had as compared to in the last few years. You can choose whichever material you would want to use for your coffee packaging needs, from plastic to mylar foil, to kraft paper, recycled paper, and even fabrics. The possibilities are endless and many have leaned towards eco-friendly and green packaging options as it would seem that consumers are becoming concerned about the state of the planet. Surely, you would not want to use plastic packaging that might find its way into our seas. There are also different sizes and shapes you could choose from as your coffee packaging design. There are one-pound bags, to a few hundred-milligram bags, it could also be side gusseted, flat bottom, stand up and stick or lay flat packaging. Thus, without any preset idea regarding the coffee packaging, you also need to ascertain the kind of market that you have and play to the needs and interests of your customer base.
Not Your Ordinary Coffee Packaging
Since coffee packaging is a crucial aspect of the business, you need to ensure that the packaging process will not in any way compromise the quality of the ground coffee beans. In doing so, the best option for you at this point is to choose the one with the valve that lets out the carbon dioxide while preventing the passage of oxygen into the ground coffee. Moreover, the coffee packaging can be catchy, colorful, and an attention grabber to hit the different groups in the market. Even to the best of us, we sometimes allow ourselves to buy things not because of the product but only because of an eye-catching logo or theme, and surprisingly the product was good and as they say, the rest is history. Research has also suggested that a memorable logo or brand can extend the influence of the product. On the other hand, most companies who specialize in the product packaging are also able to print anything onto the packaging through a printer or a plate, thus any design and color combinations can be easily printed onto the coffee packaging. The result would be clean, sharp, and stunning coffee packaging.
Where To Order Coffee Packaging
There are numerous coffee packaging resellers on the internet, and each one promises better options and results, however, you need to focus on the ones whose designs are modern, sleek, and the most appealing to the consumers.
You can either call from your home or visit their website and then speak with an actual person who will take your orders and the specification that you want to be done to your custom-made coffee packaging. Once you visit the website, they can proceed with your orders, know that the minimum order for each bag is five thousand. You can always save money by getting the highest bulk order but it would also be an issue of storage. While it might seem like a good idea, you might be paying for something that you have no use for at the moment and that money could be spent elsewhere. You could divert half of that cash to purchasing more materials to produce the exact amount of ground coffee beans that you need to sell in order to make a profit. Also, after placing the order, you just need to wait for the coffee packaging to be delivered directly to your house and then you can start using them and you can either fill them up manually or have a machine do it, either way, the coffee packaging materials can be handled by machines and men.